First film in the campaign has gone live on TV and OTT platforms during the India vs England test matches and will extend into the IPL season. Second film to come soon
Dance With Madhuri is a dance initiative backed by actress Madhuri Dixit Nene and Simple Soulful is a fitness and wellness application by actress Shilpa Shetty Kundra
Cure.fit is also planning to help offline gyms upgrade their technology, operating procedures and aid them in increasing their visibility for better utilisation
Anurag Kumar, Chief Communications Officer, Tata Sky shares insights on the brand's latest campaign, competition with OTT, communication strategies and more
Leading fitness brands discuss their foray into the digital domain, as they keep their businesses afloat and customers engaged during times of social distancing
At the 1st edition of e4m Health Communication Conference, Dr Mickey Mehta, global leading holistic health guru & corporate life coach shared his mantra for wellness