marketing-approach
e4m Blog: In this post, we explore the nuances of influencer marketing, the importance of choosing the right influencers, the challenges and more
Aditya Varadarajan, Head, Account Management, Microsoft Advertising, InMobi, writes about how brands can achieve long-lasting impact across the marketing funnel with search advertising
exchange4media Staff Mar 29, 2022 8:31 AM
Amit Tiwari, Amit Sethiya, Adil Sanwari, Bharat Arora, & Prashant Dhar spoke on 'Making the most of the festive fervour in a changed market environment,' at e4m-Taboola virtual roundtable
exchange4media Staff Sep 21, 2021 8:54 AM
Dravid will associate with the brand for its portfolio of residential and commercial projects
exchange4media Staff Sep 9, 2021 12:19 PM
With this campaign, the brand aims to reinstate its position in the market as bhujia specialists
exchange4media Staff Sep 6, 2021 3:09 PM
The partnership is expected to give a strong face to the brand’s philosophy as the actor personifies the brand ethos which is health and nutrition
exchange4media Staff Aug 16, 2021 2:51 PM
The digital ad film captures the emotion of liberation and a sense of ownership that is always missing in a rented house
exchange4media Staff Aug 14, 2021 8:00 PM
The film, conceptualized by Creativeland Asia, highlights how people can start their mornings with a blast of freshness with Cinthol soaps
exchange4media Staff Aug 1, 2021 6:00 PM
Neeraj Akhoury, CEO India Holcim and Managing Director & CEO of Ambuja Cements, delivered the keynote on 'Building a Greener India,’ at e4m’s Pitch BrandTalk Conference
exchange4media Staff Jul 31, 2021 8:30 AM
The conference will be held on Friday, 30th July, from 2 pm
exchange4media Staff Jul 23, 2021 12:17 PM
Samtaney, Co-founder & Director, The Souled Store, shared that there is a big intersection between the brand's target audience and IPL digital audience, which makes it a perfect marriage
Misbaah Mansuri Jul 12, 2021 8:59 AM
Choudhary, Director Sales (South Asia), Sportradar, spoke about the strategic value of the InteractSport acquisition and how it will help the company grow its India business
Javed Farooqui Jul 5, 2021 8:41 AM
4 lucky messages will be chosen to be delivered by the actor on OPPO’s Instagram channel as part of this campaign
exchange4media Staff Jul 4, 2021 6:00 PM
The Indian sprinter will be promoting the brand's light-weight jewellery range ‘Everlite’
exchange4media Staff Jun 16, 2021 4:33 PM
The actor will play a vital role in educating people about the use, safety, and efficacy of Mylab’s IVD instruments and kits, thus preparing them to fight against Covid
exchange4media Staff Jun 11, 2021 4:21 PM
An expert panel comprising Amit Sethiya, Milind Pathak, Narayan Sundararaman, Nicholas Kontopoulos & Simeran Bhasin discussed why brand love is all about going beyond algorithms
exchange4media Staff May 31, 2021 9:11 AM
Conceptualized by Wunderman Thompson, the campaign showcases successful sellers who are growing their businesses with Meesho and earning higher profits than before
exchange4media Staff May 22, 2021 7:56 AM
Sri Sri Ravi Shankar unveiled the new logo that is a continuation of the yellow bird but with a new look
exchange4media Staff May 13, 2021 3:05 PM
The actor will lead TECNO's May 6th product online launch event and will be featured in brand campaigns in emerging markets
exchange4media Staff May 3, 2021 3:30 PM
The cricketer will helm all major campaigns for the brand, across media platforms and will soon appear in his first promotional TVC for the brand
exchange4media Staff Apr 21, 2021 2:33 PM
Both the actors will be featured in the advertising campaigns, specifically made for the West Bengal market to drive the brand philosophy
exchange4media Staff Apr 20, 2021 1:01 PM
This collaboration will help enhance the brand’s pan-India reach and recall, helping catapult the brand as the preferred consumer choice
exchange4media Staff Apr 15, 2021 1:39 PM
Through IPL, the company announces the launch of Firewall Technology in its range of Century Plywood
exchange4media Staff Apr 14, 2021 4:07 PM
The platform’s rebranding is an effort to accelerate the company’s growth and renew its corporate vision
exchange4media Staff Apr 12, 2021 12:34 PM
Snehil Gautam, Head of Growth & Marketing, Housing.com, shared that the company will continue with its media mix strategy of focusing more on TV, supported by digital and social media
Misbaah Mansuri Apr 12, 2021 8:37 AM
In collaboration with comedians Zakir Khan and Atul Khatri, the #TakeItLite awareness campaign features humorous acts on everyday moments that trigger stress on non-issue situations
exchange4media Staff Apr 10, 2021 8:02 AM
Guest Column: Dharmendra Ahuja, Founder & CEO, PitchWorx, shares that live-action videos are gaining impressive traction in marketing world as it contributes to improving conversion rate for the brand
Dharmendra Ahuja Apr 8, 2021 9:07 AM
The voice content series will have creative experts talk about all things advertising, content, social media and more
exchange4media Staff Apr 6, 2021 2:16 PM
The actor is seen promoting the prophylactic usage of Abzorb dusting powder to keep fungal infections at bay in the new campaign conceptualized by Lowe Lintas Mumbai
exchange4media Staff Apr 5, 2021 4:21 PM
The campaign, emphasizing on the need to put colours to good use, will be promoted across social media platforms
exchange4media Staff Mar 27, 2021 8:18 AM
Zeenia Bastani, General Manager, Garnier India, spilled the beans on the company’s shift to a sustainable business model, packaging goals and how it plans to amplify the green message
Misbaah Mansuri Mar 25, 2021 8:26 AM
The campaign, in association with Atul Khatri, has been devised to educate people about common sleep disorders such as sleep apnea whilst empowering them to take action to improve their sleep
exchange4media Staff Mar 22, 2021 4:46 PM
Krunch Khao, Punch Dikhao campaign, featuring actor Sonu Sood, takes children on a virtual tour around the globe to familiarize them with 5 different forms of Martial Arts
exchange4media Staff Mar 20, 2021 6:00 PM
DC jersey launched at unique event in the presence of fans
exchange4media Staff Mar 19, 2021 1:11 PM
Arjun Mohan, CEO – India, upGrad, shared that the TV campaign also led to a positive 'dramatic shift' in viewers’ perception of the brand, in addition to delivering on the business goals
Ashee Sharma Mar 11, 2021 8:37 AM
The campaign is conceptualized and executed by Wavemaker India
exchange4media Staff Mar 9, 2021 4:59 PM
In the video, the female educators share how they were often dissuaded from running businesses independently on the pretext of not having the same aptitude for business as their male counterparts
exchange4media Staff Mar 9, 2021 4:57 PM
The campaign embodies the brand’s purpose of mood upliftment through its tagline Mood Ting Tong
exchange4media Staff Mar 9, 2021 3:24 PM
The brand campaign aims to curate and share inspirational stories of female athletes who have overcome seemingly insurmountable hurdles on their path to success
exchange4media Staff Mar 8, 2021 4:36 PM
Conceptualized by Mirchi Brewery, Gradeup plans to launch a series of five brand films across all digital platforms and social media channels
exchange4media Staff Mar 6, 2021 8:11 AM
Vijayaraghavan Venugopal, CEO, Fast&Up, said that the actor's own personal approach to holistic well-being resonates with Fast&Up’s core value
exchange4media Staff Mar 4, 2021 12:34 PM
TVC captures how the increased awareness in the immunity-boosting and ayurvedic remedies has led to many modern-day consumers turning towards natural ingredients
exchange4media Staff Mar 2, 2021 12:46 PM
The new name and logo represent the firm’s rich history and breadth of services, delivering transparency, trust and objectivity to clients
exchange4media Staff Feb 25, 2021 12:46 PM
With this collaboration, Syska is aiming to move forward with its proposition of being the perfect companion for its millennial and Gen Z target audience
exchange4media Staff Feb 24, 2021 12:25 PM
This is a unique campaign where people show their love for the sides they prefer and end up completing the burger’s love story
exchange4media Staff Feb 23, 2021 5:44 PM
The campaign highlights how life-changing technologies can enable people to move beyond their health challenges to pursue all that inspires them
exchange4media Staff Feb 22, 2021 12:31 PM
The campaign highlights the needs and expectations of different women from an equal world
exchange4media Staff Feb 20, 2021 9:03 AM
The insurer, in a unique approach, has employed the social media influence of its own sales fraternity to unveil the campaign
exchange4media Staff Feb 15, 2021 1:46 PM
Guest Column: Neha Puri, Founder & CEO, VavoDigital, suggests that influencer marketing, a hybrid of old and new marketing & advertising tools, is everything that a modern-day campaign needs to be
Neha Puri Feb 10, 2021 8:41 AM
