87% jump in FDI for broadcast sector in FY24
The FDI figure stood at Rs 7012 crore
motion
Khushi Advertising creates marketing spectacle for ‘Salaar – Ceasefire’
Khushi’s promotional campaign for the Prabhas-starrer was executed across major cities in the country
Zaarra Khader named GroupM Motion Entertainment’s Business Head
Zaarra Khader previously led the film business and content division for Motion Content Group India
Finolex Pipes takes the quirky path to demonstrate reliability of CPVC, SWR pipes
The campaign has been executed in collaboration with Schbang Motion Pictures
P&G advertising & promotion expenses decline by 44% YoY
Company’s advertising & promotion expenses dropped to Rs 53.54 crore for the quarter ended June 30, 2023 against Rs 96.92 crore for the quarter ended June 30, 2022
Motion Content Group, Mindshare & Britannia Marie launch show for women entrepreneurs
'Dhonni Meyer Upakkhan' is being aired on the weekends on Star Jalsha
Logitech elevates Anand Lakshmanan as Head of India
He was previously serving as the head of B2B for Logitech India and SouthWest Asia
GroupM's Motion to invest Rs 300 crore in content production: Ashwin Padmanabhan
Motion Content Group will be producing 10 feature films this year, says Padmanabhan, President - Investments, Trading, and Partnerships, GroupM - India
GroupM’s Motion Content Group to launch new show featuring India’s influential leaders
‘Jai Ho! Bharat Ki Anant Yatra’ is being launched in association with Google and Meta
Balaji Motion Pictures ropes in Bhavini Sheth as Chief Operating Officer
Sheth was earlier with Amazon Studios heading Business Affairs for India
Publicis In-Motion appoints Shonali Sharma as Head of Arc Worldwide, Delhi
Sharma will focus on making Arc Worldwide a preferred partner for brands looking to ace their customer connect across channels & platforms
Govt constitutes AVGC Promotion Task Force with MIB Secretary as Head
The AVGC Promotion Task Force, which will have participation from the industry too, will have to submit its first action plan in 90 days
Prakash Nair elevated as President & Head of Office-Ogilvy Gurugram, Shouvik Roy moves on
Prior to this, Nair was Associate President at Ogilvy Mumbai
Emotional advertising is two times more effective than functional advertising: Shivam Puri
At the IMA, Puri, CEO, Cipla Health, spoke on the emotional and functional connection of brands with consumers and how brands can survive in the market despite competition
Radhika Apte asks users to ‘stop managing’ in latest campaign of RIO Pads
The ad turns the concept of an absorbency test on its head adding a spunky set, upbeat music, and a surprise RED blood splash in the end
Navnit Nakra elevated to India CEO and Head of India region, OnePlus
Nakra was the Vice President, Chief Strategy Officer and Head of Sales in India before
The Great Khali roped in as brand ambassador for UBON
The association aims at promoting UBON’s entire product range in Tier II and III cities
Tinder India portrays consent in modern-day dating culture through new film 'Closure'
Conceptualized and produced in collaboration with Jugaad Motion Pictures, the film offers glimpses of relationships, navigating consent in a different way where they are both heard
Thinkstr promotes Ravi Raghavendra to National Creative Director
Raghavendra will also move to Bengaluru to kickstart the agency’s expansion
Vikatan Televistas & Motion Content Group to release new digital series
Aadhalinaal Kaadhal Seiveer is a slice of life drama that features the lives of six flat mates
Taproot Dentsu restructures leadership team, introduces 4 new roles in creative team
Ayesha Ghosh, Shashank Lanjekar, Pearl Vas, Neeraj Kanitkar, Yogesh Rijhwani, Abhishek Deshwal, Purva Ummat, Titus Upputuru, Abhinav Kaushik, Agnello Dias, Santosh Padhi, are ready for the next step
Havas Media announces senior-level elevations
Roopali Sharma, Harbir Singh, Chandradeep Kumarm, Manish Sharma, Saurabh Jain and Rohan Chincholi have been promoted with immediate effect
Silvia Sparry elevated as Global Chief Operating Officer of Xaxis
Sparry previously served as VP of Global Operations & Platforms at the media company
MY FM puts the focus back on positive news in new initiative
The network has also launched a special top of the hour anthem for the initiative
Amazon Prime Video launches #TheFamilyManJobHunt initiative to promote 'The Family Man 2'
The digital campaign picks up from last season’s story-arc where lead character Srikant tries to find a decent desk job for himself, and it shows him being interviewed by business stalwarts
Manish Agarvwal elevated as VP & Head Marketing of Zee Zest
Agarvwal has been associated with the channel for over seven years. He was the Head of Marketing in his last role
Siddharth Jain elevated as Chief Operating Officer of Merilytics
Before this, Jain was the senior vice president at the company
SPNI elevates Amogh Dusad as Head - Business Operations of Sony LIV
Prior to SPNI, Dusad had long stints at NDTV Imagine and TAM Media Research
Promotions in ABP’s sales team: Amitosh Pal, Parul Kamra & Rakesh Kumar elevated
Pal named National Sales Head – ABP Ananda; Kamra National Sales Head – ABP Ganga and Kumar National Sales Head – Government
Motion Content Group & The Film Critics Guild announce The Critic’s Choice Awards 2021
This is the 3rd edition of the awards celebrating and recognizing talent and works across Short Films, Web Series and Feature Films
Vallamai Tharayo, India's first digital daily series, premieres on ETV Telugu
The series is scripted by 'Kolangal' director V. Thiruselvam and directed by 'Emergency' (YouTube series) director Chidambaram Manivannan
Radio City’s RJ Ginnie becomes brand ambassador of The Noida Authority
In association with Radio City, Noida Authority will promote Noida as one of the cleanest cities in the upcoming Swachh Survekshan 2021
Large format TV shows is an area of interest for us: Sudip Sanyal, GroupM MCG
GroupM MCG business head Sanyal speaks to e4m about the business unit’s content strategy, the business growth, and the plans ahead
Burger King UK to let local restaurants use its Instagram account for free
The burger chain will help small businesses leverage the reach of its social media account to support them in the times of the pandemic
Will DGCA increasing flights finally give wings to airport branding?
The increase in flights is expected to bring more opportunities for brands to advertise on airport sites, thus speeding OOH sector's revival post the pandemic
COLORS partners with Motion Content Group to broadcast Jammin 3
The show will premiere on 10th October and air every Saturday-Sunday at 10.30pm
Motion Content Group and Qyuki bring back music show Jammin
Jammin will be launched on October 10 on Colors
Ipsos India announces elevations in apex team
The company has ramped up the roles of the top specialists in the team keeping emerging client exigencies and business needs in mind
Brands renew interest in advertising at airports as domestic air travel picks up pace
OOH industry experts share insights on the revival of airport advertising and the sectors of brands interested in investing in this medium
Tinder to release Pride Anthem with Ritviz & Jugaad Motion Pictures
With COVID-19 postponing pride marches, parades and other events, the anthem aims to drum up solidarity and support digitally
Is airport OOH ready for take-off as domestic flights resume?
Industry experts believe that although brands may be initially hesitant to advertise after a two-month lull, airport advertisements biz will surely bounce back
I stay away from brands that are tone-deaf to the current scenario: Jose Covaco
Although he refuses to call himself an influencer, Covaco finds himself sought after by many brands largely because of his humorous take on things that resonate with the average Indian consumer
COVID-19: Shooting for films, TV shows and web series put on halt from March 19 to 31
A statement issued by the Indian Motion Picture Producers Association said that the decision to resume shooting will be taken on March 30 after considering the prevailing situation
Praveen Kumar Vadhera to deliver Expert Talk at NEONS OOH Conference
At the 10th edition of e4m NEONS OOH Conference, Vadhera, Head of Publicis In-Motion, South Asia will share insights on ‘OOH Advertising: Moving Beyond Awareness’
Motion Content Group gears up for 2nd edition of Critics’ Choice Film Awards
Motion Content Group, the content division of GroupM, is organising the award in collaboration with Vistas Media Capital
Publicis Groupe India creates 'Publicis In-Motion', names Praveen Kumar Vadhera as head
The newly created entity will see the coming together of Arc Worldwide, Solutions and Ecosys OOH
Emotional data is GPS of the soul: Josy Paul
Josy Paul, Chairman & CCO- BBDO India, spoke straight from the heart about what builds an emotional connect for brands
In-flight advertising gives OOH players a lot of inventory to tap into: Experts
OOH players share their thoughts on the Global Inflight Market report 2020 and how in-flight media options create customised solutions to maximise consumer experience
OOH players need to be ready for a digital & programmatic reality: Atin Gupta
Gupta, CEO, Atin Promotions & Advertising, shares insights on how his company has grown and trends that will drive the OOH industry forward
BIG FM joins hands with Qyuki and Motion Content Group for Jammin Season 3
The show brings together Bollywood’s top music legends, folk singers and India's digital music stars to co-create famous retro, Bollywood and Folk songs