Akshat Rathee, Co-Founder and Managing Director of Nodwin Gaming, spoke to e4m on relevance of the Global South, the focus on brand building and integration of multiple touchpoints
Gaming influencers Mortal, Scout, Payal, Mamba, and Thug will be creating content and engaging with gaming fans at the festival, as part of the association
Vishal Parekh, CMO, Nodwin Gaming, talks about the association with game streaming and esports platforms and the marketing strategy for the upcoming BGMI Masters Series tournament
Industry experts say brand promotions or campaign launches in the digital world won’t see a negative impact since the world is returning to WFH & esports has already gained a significant following
Recently, NODWIN Gaming acquired the gaming and adjacent IP businesses of OML Entertainment, including the IP of the very popular BACARDI NH7 Weekender music festival
This initiative is expected to fast track esports entertainment’s growth trajectory in the country by combining the appeal of esports gaming with the magic of big-screen experience
The report further stated that Nazara may trade at an even higher multiple vs expectations, as it is a pure-play digital company offering the potential of 30% CAGR as per its estimates
Nodwin Gaming CEO Siddharth Kedia and Co-Founder & MD Akshat Rathee talk about the company's plans to scale up post PUBG creator Krafton's recent equity investment in the esport firm
Experts say that cheap data, deep smartphone penetration and young demographics will ensure that the Indian consumer becomes a force to reckon with in the world of gaming
The tournament will see gamers competing across two of the most popular esports titles - Supercell’s strategy game Clash of Clans and Garena’s popular battle royale Free Fire
Kedia, CEO of Nodwin Gaming, talks about the growth of esports during the lockdown, OTT as a competitor, IPL, brand associations, future of online gaming, esports sector, and more
Analysts say that given this is the off-season for sports in India, the industry has some time to watch and learn from the leagues that are already back in action
Rathee, Co-Founder and MD, Nodwin Gaming, speaks about the impact of covid on esports and why marketers need to re-look at the esports when it comes to brand spends