personal-care
'Her refreshing approach and genuine charm align with our brand’s principles of authenticity and inclusivity,' said Sunil Agarwal, Founder and Chairman of Joy Personal Care
e4m Staff Aug 21, 2024 2:46 PM
Shankar Prasad, CEO, Plum Goodness, talks to e4m about the company's focus on brand marketing, rise of premiumisation, preferred digital channels and more
Sohini Ganguly Jul 5, 2024 8:51 AM
Mathur is presently company’s Head - Growth & Transformation for South Asia
The star duo have been featured in the commercial of the brand launched during IPL 2024
e4m Staff Mar 28, 2024 12:13 PM
Dream11, Vimal, Asian Paints, Charged by Thumsup, Joy Personal Care, Dettol and Amul come on board
SRK will endorse JOY Lemon Face Wash, among other flagship products of the company, alongside Sanya Malhotra
e4m Staff Mar 12, 2024 1:55 PM
The branding of Joy Personal Care will be featured on the non-lead arm of the team’s official jersey along with spectator seat branding and screen branding
e4m Staff Feb 27, 2024 10:31 AM
Divgikar, an artist who is one of India's prominent LGBTQ voices, has reiterated an important message on inclusivity through the digital ad
e4m Staff Nov 17, 2023 11:41 AM
The agency will drive brand love with innovative creatives across digital platforms
e4m Staff Sep 25, 2023 11:55 AM
Mishra will helm Clensta’s retail and online sales channels and support the International, Institutional and Alternate channels of the personal care brand
exchange4media Staff Sep 14, 2023 11:12 AM
Ameya Gogate named Senior Vice President-Finance and Accounts
exchange4media Staff May 3, 2023 3:02 PM
The brand has roped in Jemimah Rodrigues, Shafali Verma, and Meg Lanning for their campaign
exchange4media Staff Mar 8, 2023 1:30 PM
As per the ASCI report, 84% of violative ads in the last two years belonged to D2C brands
exchange4media Staff Feb 2, 2023 1:40 PM
The CMO of RSH Global talks about the company's most well-known brand JOY, how it supports women’s rights and why it prefers traditional marketing over influencer marketing
Nilanjana Basu Jan 5, 2023 9:05 AM
A significant part of each sale will be contributed towards conservation efforts of endangered species, said the company
exchange4media Staff Oct 19, 2022 4:29 PM
Syska has launched the ‘Styles you, as you’ campaign digitally
exchange4media Staff Mar 1, 2022 4:22 PM
Bengali actress Mimi Chakraborty will be seen endorsing the campaign in the Bengali market
exchange4media Staff Nov 8, 2021 3:52 PM
Tewari, VP-Marketing, RP-Sanjiv Goenka Group, shared that the brand has launched two TVCs featuring actresses Kriti Sanon & Shanaya Kapoor for their hair care and skincare categories
Sonam Saini Oct 14, 2021 6:55 PM
The campaign song will be played out across OOT platforms, YouTube, and other social media channels.
exchange4media Staff Oct 10, 2021 10:00 AM
As per data, ad space in print witnessed a double-digit share from Nov’20 onwards; after lockdown, Dec’20 had the highest share of ad insertions on Digital
exchange4media Staff Mar 24, 2021 12:35 PM
Bluemarlin redesigns and leads product portfolio expansion through a design strategy to deliver confidence, expertise and trust among consumers of ITC
exchange4media Staff Dec 8, 2020 4:08 PM
Chakraborty will be endorsing the product for their regional market in West Bengal
exchange4media Staff Nov 21, 2020 10:05 AM
Today’s webinar sponsored by Convosight will highlight the change in marketing strategies, new launches and change in consumer behaviour patterns in the personal care & hygiene ecosystem
exchange4media Staff Oct 28, 2020 9:04 AM
The campaign song will be played out on television, radio, OTT platform and social media platforms of SVF Brands
exchange4media Staff Oct 20, 2020 1:21 PM
As part of the partnership, the actor will represent the brand's Raho Safe range
exchange4media Staff Jul 16, 2020 10:56 AM
As a part of this initiative, the brand has distributed over one lakh hygiene and personal care products to underprivileged
exchange4media Staff Jul 11, 2020 4:00 PM
The brand to also launch India’s first meat and seafood wash in a sachet format
exchange4media Staff Jun 5, 2020 4:16 PM
Conceptualized by Wunderman Thompson South Asia, a video series for each day of the week was created
exchange4media Staff May 3, 2020 6:00 PM
Sambit Dash, former Taco Bell Head of Marketing, Ramanpreet Sohi ex-CFO of Epigamia & former Head of International Business Development, VLCC Ashish Mishra have been appointed to key leadership roles
exchange4media Staff May 2, 2020 1:54 PM
Savlon Hexa helps protect against many enveloped & non-enveloped viruses, and will help consumers and frontline medical professionals alike
exchange4media Staff Apr 11, 2020 4:00 PM
ITC is also working closely with district administrations across 17 states to provide essential food items like atta, noodles, biscuits, juices and hygiene products to people in distress
exchange4media Staff Apr 9, 2020 3:11 PM
In response to the COVID-19 crisis, CavinKare has introduced hand sanitizers in various SKUs across three brands to cater to the needs of consumers
exchange4media Staff Apr 4, 2020 4:00 PM
The campaign kick-started with the launch of a TV campaign on March 4 and is being further amplified across print, digital and social media
exchange4media Staff Mar 14, 2020 11:27 AM
Sanon will feature in a campaign film conceptualised by Brand David for Vivel's cooling portfolio of soaps and body washes
exchange4media Staff Mar 5, 2020 6:38 PM
The brand has leveraged the platform to create awareness about their campaign #SkinOfCourage, which empowers acid attack survivors
exchange4media Staff Feb 24, 2020 3:40 PM
The agency will be handling Paid Media Services, Social Media Management and Creative duties for the brand
exchange4media Staff Feb 3, 2020 4:53 PM
Consolidated net profit grew 8.7% to Rs 397.7 crore, up from Rs 366.1 crore in the corresponding period last year
exchange4media Staff Jan 31, 2020 7:37 PM
The product portfolio comprises of a range of hair colours such as Indica Easy, Indica Crème and Indica 10 Minutes powder hair colour
exchange4media Staff Jan 28, 2020 1:49 PM
Joy Personal Care has developed a special range of products for acid attack survivors and to promote this they have associated with the movie Chhapaak to reach a wider audience
exchange4media Staff Jan 19, 2020 6:00 PM
The products are available across Birla centres as well as their website, and will soon be launched on popular e-commerce sites
exchange4media Staff Jan 7, 2020 4:57 PM
