'Her refreshing approach and genuine charm align with our brand’s principles of authenticity and inclusivity,' said Sunil Agarwal, Founder and Chairman of Joy Personal Care
Shankar Prasad, CEO, Plum Goodness, talks to e4m about the company's focus on brand marketing, rise of premiumisation, preferred digital channels and more
Mathur is presently company’s Head - Growth & Transformation for South Asia
The star duo have been featured in the commercial of the brand launched during IPL 2024
Dream11, Vimal, Asian Paints, Charged by Thumsup, Joy Personal Care, Dettol and Amul come on board
SRK will endorse JOY Lemon Face Wash, among other flagship products of the company, alongside Sanya Malhotra
The branding of Joy Personal Care will be featured on the non-lead arm of the team’s official jersey along with spectator seat branding and screen branding
The brand has released a digital campaign with Sanya
Divgikar, an artist who is one of India's prominent LGBTQ voices, has reiterated an important message on inclusivity through the digital ad
The agency will drive brand love with innovative creatives across digital platforms
Mishra will helm Clensta’s retail and online sales channels and support the International, Institutional and Alternate channels of the personal care brand
Ameya Gogate named Senior Vice President-Finance and Accounts
The actor has kicked off a digital campaign for the brand
The brand has roped in Jemimah Rodrigues, Shafali Verma, and Meg Lanning for their campaign
As per the ASCI report, 84% of violative ads in the last two years belonged to D2C brands
The CMO of RSH Global talks about the company's most well-known brand JOY, how it supports women’s rights and why it prefers traditional marketing over influencer marketing
A significant part of each sale will be contributed towards conservation efforts of endangered species, said the company
Singh has been working with Unilever for nearly 14 years
Syska has launched the ‘Styles you, as you’ campaign digitally
Bengali actress Mimi Chakraborty will be seen endorsing the campaign in the Bengali market
Tewari, VP-Marketing, RP-Sanjiv Goenka Group, shared that the brand has launched two TVCs featuring actresses Kriti Sanon & Shanaya Kapoor for their hair care and skincare categories
The campaign song will be played out across OOT platforms, YouTube, and other social media channels.
As per data, ad space in print witnessed a double-digit share from Nov’20 onwards; after lockdown, Dec’20 had the highest share of ad insertions on Digital
The campaign has been conceptualized by The Womb
Bluemarlin redesigns and leads product portfolio expansion through a design strategy to deliver confidence, expertise and trust among consumers of ITC
Chakraborty will be endorsing the product for their regional market in West Bengal
Today’s webinar sponsored by Convosight will highlight the change in marketing strategies, new launches and change in consumer behaviour patterns in the personal care & hygiene ecosystem
The campaign song will be played out on television, radio, OTT platform and social media platforms of SVF Brands
As part of the partnership, the actor will represent the brand's Raho Safe range
As a part of this initiative, the brand has distributed over one lakh hygiene and personal care products to underprivileged
The brand to also launch India’s first meat and seafood wash in a sachet format
Conceptualized by Wunderman Thompson South Asia, a video series for each day of the week was created
Sambit Dash, former Taco Bell Head of Marketing, Ramanpreet Sohi ex-CFO of Epigamia & former Head of International Business Development, VLCC Ashish Mishra have been appointed to key leadership roles
Savlon Hexa helps protect against many enveloped & non-enveloped viruses, and will help consumers and frontline medical professionals alike
ITC is also working closely with district administrations across 17 states to provide essential food items like atta, noodles, biscuits, juices and hygiene products to people in distress
In response to the COVID-19 crisis, CavinKare has introduced hand sanitizers in various SKUs across three brands to cater to the needs of consumers
The campaign kick-started with the launch of a TV campaign on March 4 and is being further amplified across print, digital and social media
Sanon will feature in a campaign film conceptualised by Brand David for Vivel's cooling portfolio of soaps and body washes
The brand has leveraged the platform to create awareness about their campaign #SkinOfCourage, which empowers acid attack survivors
The agency will be handling Paid Media Services, Social Media Management and Creative duties for the brand
Consolidated net profit grew 8.7% to Rs 397.7 crore, up from Rs 366.1 crore in the corresponding period last year
The product portfolio comprises of a range of hair colours such as Indica Easy, Indica Crème and Indica 10 Minutes powder hair colour
Joy Personal Care has developed a special range of products for acid attack survivors and to promote this they have associated with the movie Chhapaak to reach a wider audience
The products are available across Birla centres as well as their website, and will soon be launched on popular e-commerce sites