pitch-madison
Avinash Pandey, CEO of ABP Network, spoke at the Pitch Madison Advertising Media Report 2024 about how certain brands still rely on television advertising for brand building
Aryan Khanna Feb 16, 2024 11:10 AM
At the Pitch Madison Advertising Report 2024, filmmaker R Balki highlighted the significance of creative content in the context of advertising during IPL
Ritika Upmanyu Feb 16, 2024 10:35 AM
At the unveiling of Pitch Madison Advertising Report 2024, Sam Balsara, Chairman of Madison World, explained the factors that impacted AdEx 2023 and shared what 2024 holds for Indian AdEx
Paawan Sunam Feb 16, 2024 9:11 AM
Rob Norman, Global Digital Expert and Advisor, Madison, shared his insights on 'Restoring Trust and Confidence in Digital' at the Pitch Madison Advertising Report 2024 launch
Ritika Upmanyu Feb 16, 2024 9:11 AM
At the unveiling of Pitch Madison Advertising Report 2024, Abheek Singhi, Managing Director & Senior Partner, BCG talked about looking at AdEx with a different lens
e4m Staff Feb 16, 2024 9:11 AM
Simran Channey Gaglani, AVP, Brand Solutions, Viacom18 Sports, spoke about 'The Rise of Digital' at the unveiling of the Pitch Madison Advertising Report
e4m Staff Feb 16, 2024 9:10 AM
At the Pitch Madison Advertising Report 2024 launch, Vikram Sakhuja, Partner & CEO, Madison Media & OOH, spoke about television ratings, cross-media measurement, digital ratings and much more
Ritika Raj Feb 16, 2024 8:36 AM
TV AdEx expected to reach a total of Rs 35,575 crore this year, states Pitch Madison Advertising Report 2024
e4m Staff Feb 15, 2024 6:10 PM
According to Pitch Madison Advertising Report 2024, Out of Home (OOH) AdEx has reached Rs 4,140 crore
e4m Staff Feb 15, 2024 6:01 PM
Digital AdEx is expected to close at Rs 46,565 cr during the year, contributed majorly by video and e-commerce
e4m Staff Feb 15, 2024 5:48 PM
The sector’s AdEx share is expected to stand at Rs 1,047 crore by the end of the year
e4m Staff Feb 15, 2024 5:48 PM
Indian print media made up 19% of the total AdEx pie in the country when compared to a global AdEx average of only 4% for print
e4m Staff Feb 15, 2024 5:43 PM
Growth of Digital is projected to be 17%, TV 8% and Print 7%, according to the Pitch Madison Advertising Report (PMAR) released today
e4m Staff Feb 15, 2024 4:31 PM
The report will analyse how and where advertising money was spent in the past year, and project the future of media & advertising industry
e4m Staff Feb 15, 2024 8:51 AM
Industry experts weigh in on the future of 3D OOH in India and the challenges that lay therein
Tanya Dwivedi Jun 27, 2023 8:37 AM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Feb 18, 2023 7:57 AM
At the unveiling of the Pitch Madison Advertising Report 2023, panellists engaged in a discussion on the topic ‘Are Advertisers undervaluing the role and importance of IMC?’
exchange4media Staff Feb 17, 2023 10:50 AM
A panel discussion held in the Pitch Madison Advertising Report 2023 unveiling re-establishes the importance of linear television and how the AdEx for the industry is expected to grow
exchange4media Staff Feb 16, 2023 11:34 AM
At the Pitch Madison Advertising Report 2023 unveiling, Krishnamurthy, the Chief Strategy & Analytics Officer, Madison Media, spoke about the opportunities presented by digital and TV worlds colliding
exchange4media Staff Feb 16, 2023 10:53 AM
The Chief Executive Officer, Sports, Viacom18 Media, was speaking at the launch of Pitch Madison Advertising Report 2023
exchange4media Staff Feb 16, 2023 9:40 AM
At the unveiling of the Pitch Madison Advertising Report 2023, Ajit Varghese and Anil Jayaraj discussed how brands can decide about choosing between TV and Digital for IPL
exchange4media Staff Feb 16, 2023 9:38 AM
At the Pitch Madison Advertising Report 2023 launch, the Head of Network – Ad Sales, Disney Star said that the network will be airing IPL on over 22 channels and increasing feeds on regional and HD
exchange4media Staff Feb 16, 2023 9:33 AM
Mehrotra, VP - Monetisation, Flipkart, took the stage at the unveiling of the Pitch Madison Advertising Report 2023, and shared insights on the growth of e-commerce media in the country
exchange4media Staff Feb 16, 2023 9:21 AM
At the unveiling of Pitch Madison Advertising Report 2023, the CEO of ABP Network said as long as people are interested in consuming news, it will be available across a variety of platforms
exchange4media Staff Feb 16, 2023 8:58 AM
The MD of Pidilite Industries graced the unveiling of Pitch Madison Advertising Report 2023 and shared insights about building brands, staying relevant to the times and much more
exchange4media Staff Feb 16, 2023 8:56 AM
Digital AdEx, which has overtaken TV, is likely to end the year at Rs 43,000 crore
exchange4media Staff Feb 15, 2023 4:12 PM
The report will analyse how and where advertising money was spent in the past year, and project the future of media & advertising industry
exchange4media Staff Feb 15, 2023 8:37 AM
Today, we look at the chiefs of ad sales and revenue departments of the country’s leading radio platforms who have been skippering the industry through its many challenges
Imran Fazal Jan 24, 2023 8:43 AM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Feb 19, 2022 8:45 AM
The CEO of Madison Digital and Madison Media Ultra spoke on the growth and relevance of Connected TV at the unveiling of Pitch Madison Advertising Report 2022
exchange4media Staff Feb 17, 2022 1:30 PM
Here are some special moments from the launch of Pitch Madison Advertising Report 2022 in Mumbai
exchange4media Staff Feb 17, 2022 12:18 PM
The Pitch Madison Advertising Report 2022 predicts that while digital media is expected to grow by 30%, TV AdEx will be up 14%, and Print by 13%
exchange4media Staff Feb 17, 2022 9:20 AM
At the launch of the Pitch Madison Advertising Report 2022, Nagaraj Krishnamurthy, Chief Strategy & Analytics Officer, Madison Media, explored new perspectives in media planning
exchange4media Staff Feb 17, 2022 8:54 AM
Sudhir Sitapati, Managing Director & CEO, Godrej Consumer Products, shared insights on ‘The New Marketing PlayBook’ during the unveiling of Pitch Madison Advertising Report, 2022
exchange4media Staff Feb 17, 2022 8:51 AM
The report is a comprehensive study of all advertising mediums like Print, TV, Digital, Radio and OOH, and an analysis of what the industry can expect in the coming year
exchange4media Staff Feb 15, 2022 8:42 AM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Jan 29, 2022 8:50 AM
The report predicts the future growth potential of the Indian advertising industry and provides insights into trends, challenges & opportunities that lie ahead
exchange4media Staff Jan 3, 2022 9:25 AM
The sector witnessed a drop in ad volumes across TV, print and radio, whereas digital ad insertions were up by 19% during April-May'21
Sonam Saini Jun 11, 2021 9:09 AM
Watch Sam Balsara, Chairman and Managing Director, Madison World, presenting the highlights of the PMAR 2021
exchange4media Staff Feb 22, 2021 8:23 AM
At the unveiling of the Pitch Madison Advertising Report 2021, Ajit Varghese, Chief Commercial Officer, ShareChat, spoke about the big shifts in technology plus covid-19 impact
exchange4media Staff Feb 20, 2021 8:33 AM
At the unveiling of the Pitch Madison Advertising Report 2021, Avinash Pandey, CEO, ABP Network, emphasised on the need for a serious corporate governance reform within BARC
exchange4media Staff Feb 19, 2021 4:31 PM
At the unveiling of the Pitch Madison Advertising Report 2021, the FICCI president Shankar spoke about how the role media & entertainment industry can play in the larger scheme of things
exchange4media Staff Feb 19, 2021 1:41 PM
Varghese, Chief Commercial Officer of ShareChat, deliberated on how digital entities should steer headwinds and tailwinds to stay on course
exchange4media Staff Feb 18, 2021 8:26 AM
Digital to grow 25%, TV 17%, Print 35%, Outdoor 90%, and Radio 38%
exchange4media Staff Feb 17, 2021 4:06 PM
The launch of the report will be followed by talks featuring industry leaders like Uday Shankar, Vikram Sakhuja, Apurva Purohit, Ajit Varghese, Avinash Pandey & Lara Balsara
exchange4media Staff Feb 16, 2021 9:11 AM
With advertisers coming back, newspaper houses are now confident of reviving their business, print editions and dwindling toplines
Tasmayee Laha Roy Aug 25, 2020 8:35 AM
Sharing perspectives on Pitch Madison Advertising Mid-Year Report, experts said while Digital & TV are leading in the recovery path, IPL and festive season will mark beginning of normalcy for AdEx
exchange4media Staff Aug 21, 2020 9:04 AM
According to Pitch Madison Advertising Report 2020 Mid-Year Review, print has suffered an estimate de-growth of 51% in this period
exchange4media Staff Aug 19, 2020 3:13 PM
As per the Pitch Madison Advertising Report Mid-Year Review, cinema is expected to grow to Rs 650 (-60%) in 2020
exchange4media Staff Aug 19, 2020 3:11 PM
The Pitch Madison Advertising Report Mid-Year Review predicts radio to see a growth from Rs 1350 crore to Rs 1600 crore
exchange4media Staff Aug 19, 2020 2:57 PM
