Marry advertising and flirt with content
Guest Column: Rahul Vengalil, CEO & Co-Founder of tgthr, writes on the journey to creating more effective content
rahul-vengali
A small agency with the right intent can make it to the big league: tgthr co-founders
Aalap Desai and Rahul Vengalil bask in the afterglow of their Glass Lion in the first year of tgthr's inception, a feat that has won them many cheerleaders in the industry, they say
Will rise of Google's zero-clicks lead to increased CPCs in India?
Since zero-click search means that the overall universe of clicks reduces, consequently Cost Per Click and Customer Acquisition Cost will go up in the coming days, believe experts
Why advertising needs to spark a dialogue in today's media landscape
Guest Column: Rahul Vengalil, CEO & Co-Founder of tgthr, writes on how the conversation landscape has shifted dramatically – from offline gatherings to online platforms
The missing piece: Brand story in the age of growth hacking
Guest Column: Rahul Vengalil, CEO & Co-Founder of tgthr, pens down his thoughts about the need to strengthen brand narratives in an age where consumers are constantly exposed to content
The Crumbling Cookie: A catalyst for growth in the cookieless era
Guest Column: Rahul Vengalil, CEO & Co-Founder, tgthr, decodes the opportunities that the phasing out of third-party cookies brings to the world of advertising
Cookie crunch kicks off first-party data race
FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models, say expert sources
Meta sees 9% YoY decline in avg price per ad in 2023, experts decode why
A classic case of demand and supply, say experts who weigh in on the curious dynamics between Meta's ad impressions and ad prices as seen in its Q4 and annual results
tgthr onboards Rahul Vengalil as CEO and Co-Founder
Rahul Vengalil was earlier Executive Director at Everest Brand Solutions
Rahul Vengalil moves on from Everest Brand Solutions
Before joining Everest, Rahul Vengalil was with Isobar for over seven years
Will a newbie chatbot dethrone Google as the world's favourite search tool?
The month-old ChatGPT developed by Microsoft-backed OpenAi has reportedly forced Google CEO Sundar Pichai to issue a 'code red'
To side hustle or not to side hustle?
Guest Column: Rahul Vengalil, Executive Director, Everest Brand Solutions, writes how gig culture among employees can be tackled by giving them opportunities to innovate at work
Rediffusion hires Rahul Vengalil to head Everest
Vengalil recently stepped down as Managing Partner at Dentsu’s Isobar
Rahul Vengalil, Managing Partner, Isobar, moves on
This was Vengalil’s second stint with Isobar
How AI tools help advertisers to come up with ads that work
AI tools can help marketers mitigate the risk of ad failure but these can't help in creating a groundbreaking ad that is certain to perform well, say experts
Digital AdEx set to overtake TV: How are advertisers keeping pace?
From tweaking media strategies to seeking out hybrid planners, ad agencies are planning to leave no stone unturned, say industry observers
From Big B and Salman Khan to Yuvraj Singh, why NFT craze has gripped Indian celebrities
Industry experts opined that factors like blockchain, a surge of retail investors & the increasing popularity of cryptocurrency are making people join the NFT bandwagon
Dentsu India elevates Rahul Vengalil to Managing Partner, Isobar
Vegalil will report into CEO Heeru Dingra