Industry watchers share that the interactive nature of Shorts helps brands build a sense of community; its optimized algorithm for short-form content allows brands to connect with diverse audiences
This partnership marks a milestone in both entities’ commitment to exploring and understanding the nexus between these vital sectors
Co-Founder Deepit Purkayastha named new CEO
YouTube CEO Neal Mohan said that the platform commits to democratizing access to AI
The platform will have over 300 titles
Pavit Singh Katoch named General Counsel; Abhijeet Ranjan roped in as Chief Revenue Officer - Public app
Industry experts say there has been a tectonic shift of preference towards short-form videos in comparison to other entertainment platforms, including OTTs
Ajay Vidyasagar, Regional Director-Asia Pacific, YouTube Partnerships, shares how the short-video phenomenon is fuelling the creator economy in the country
In the near future, brands looking for more premium, niche audiences will prefer to be on IG and brands looking for massier, regional associations will prefer the home-grown partners, say experts
Prior to this, Abhijeet was National Sales Head for Star Plus
The campaign generated a great response with 26 lakh impressions and reached over 16.6 lakh unique viewers
Prime Video Channels will provide Prime members access to a distinctive slate of content from discovery+, Lionsgate Play, Eros Now, Docubay, MUBI, hoichoi, Manorama Max & Shorts TV
Robert Kyncl, Chief Business Officer, YouTube, also noted in Q2 2021, the platform paid more to creators and partners than in any quarter in its history
With the latest round of funding, the company has raised $140 million in the last one year from investors, including Addition, Tiger Global, SIG, A91 and Tanglin Venture Partners
If Bhargava’s nominated 'Kohima' song wins as the best animated short film, then it will be shortlisted automatically for the Oscars in 2022
ShortsTV has opted to avail of the flexibilities that the cloud has to offer by employing standard managed playout services through Amagi CLOUDPORT
Tips will licence its large catalogue of songs to YouTube Shorts
The platform had recently announced that it is experimenting with new ad formats in collaboration with the automobile sector
ShortsTV Chief Executive Carter Pilcher feels that Indian content has an enormous potential globally
The funding round was led by A91 Partners along with the participation of some of the existing investors
Public had raised Rs 260 crore in funding led by Addition, along with SIG and Tanglin Venture Partners six months ago
According to App Annie, the top 10 list is based on worldwide combined iOS App Store and Google Play games downloads estimates from App Annie Intelligence for 2020
YouTube CEO Wojcicki shared in a blog post that the platform is planning to expand Shorts to new markets, buoyed by its growth in India
With a catalogue of 1000+ regional films, the editor will pick out one language every month and feature the best short film in that language
The experiential campaign has generated over 22 lakh impressions
On Day 2 of e4m Content Jam, panellists discussed ways to improve content monetization
The app has received the funding from Addition, SIG Global and Tanglin Venture Partners
The YouTube homepage now features a row for short videos, which can be swiped vertically from one video to the next
Archetype will provide strategic communications counsel to bolster the reputation of both apps in the Indian market
ShortsTV has thus bagged South Asia distribution rights of 15 short films produced by Tipping Point such as Maya, Geek Out, The Epiphany, Glitch and Red Velvet
Bhivagaje was associated with Tata Sky for close to four years
Hypershots will have user generated content and will have ad-supported content, say media reports