social-media-influencer
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on how social media influencers are central to the new advertising landscape
Shantomoy Ray Jul 15, 2024 8:59 AM
The failure to do so will invite action under the provisions of Consumer Protection Act, 2019, which could be removal of social media posts/accounts and penal action under the applicable statutes
e4m Staff Mar 21, 2024 4:37 PM
Chaithania Prakash, Ardhra Sajan and Deepika Venkatachalam speak at ABP Network’s The Southern Rising Summit
e4m Staff Oct 12, 2023 7:23 PM
Ranbir Kapoor has been promoting the online betting app on the social media
Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities, writes on the creator economy and its dimensions
Piali Dasgupta Aug 31, 2023 11:42 AM
Celebrities now defined as people who get compensated Rs 40L or equivalent value annually for appearing in ads or have a following of 500,000 or more on any single social media handle
exchange4media Staff Aug 9, 2023 3:19 PM
Influencers are venturing into films, launching their own fashion brands and conducting shows & workshops. The creator economy set to grow despite looming recession, experts say
Kanchan Srivastava Dec 2, 2022 8:37 AM
The new guidelines may not have a major impact on influencer activities but a drop can be seen in barter deals being undertaken by brands as they will probably be under the ambit of TDS, say experts
Shantanu David Jun 24, 2022 8:58 AM
Panelists shared their valuable inputs on 'Impact of influencer marketing and social media on the public relations' at the IPRCCC 2021
exchange4media Staff Apr 13, 2022 1:28 PM
In today’s edition of Influencer Series, Bam talks about his journey to becoming one of India’s most loved YouTubers, his latest web series Dhindhora, his brand associations and more
Mansi Sharma Dec 23, 2021 8:58 AM
Guest Column: Neha Bajaj, Founder & Managing Director, Scroll Mantra Pvt. Ltd., shares how a right influencer collaboration can do wonders for brands
Neha Bajaj Sep 8, 2021 3:35 PM
ASCI had organised a social media roundtable to talk about the success of its influencer guidelines and discuss the way ahead
exchange4media Staff Jul 1, 2021 8:56 AM
Commenting on the association, Sambit Dash, VP Marketing, Honasa Consumer Pvt. Ltd., said that Hassanandani resonates with our consumers and fits in strongly with our brand ideology of Goodness Inside
exchange4media Staff Feb 25, 2021 3:45 PM
Manisha Kapoor, Secretary General, ASCI, opens up about the body’s guidelines for social media influencers, what's in it for brands, and more
Misbaah Mansuri Feb 22, 2021 8:29 AM
The insurer, in a unique approach, has employed the social media influence of its own sales fraternity to unveil the campaign
exchange4media Staff Feb 15, 2021 1:46 PM
Through the campaign, WeddingWire India in association with influencers celebrate stories of love and wedding preparation in times of the pandemic and digitisation
exchange4media Staff Dec 8, 2020 2:39 PM
At the e4m e-Content Jam, experts exchanged views on the winning mantra for building brands via influencers
exchange4media Staff Jun 23, 2020 8:40 AM
YouTube influencer, Abhijeet Bhansali, who goes by the online name Bearded Chokra was ordered to remove his video negatively reviewing Marico's Parachute coconut oil
exchange4media Staff Jan 16, 2020 5:50 PM
