Guest Column: Nakul Ghai, Global PR, Communications and Corporate Affairs practitioner delves into the challenge of Greenwashing and the mandate for authentic, responsible, and purposeful storytelling
The partnership marks third consecutive year of association of Schneider Electric and Rajasthan Royals
BW Businessworld and BW SustainabilityWorld’s awards recognise the contributions and work of the changemakers in the recycling industry, providing a platform for insightful panel discussions
Industry experts from across the spectrum predict what will dictate the marketing landscape in the coming months
The introduction of BWSustainabilityWorld is a step towards realising a sustainable world and will serve as a hub, uniting leaders from various sectors to collectively tackle shared challenges
The chief guest for the event was KJ George, Cabinet Minister of Energy, Government of Karnataka
The Titus Upputuru Company has conceived a film for the brand promoting sustainability
All participants will now be encouraged to outline their CO2 emissions on the entires they are submitting
According to experts, for consumers, it is not just about brands offering conscious or sustainable products & services, but it is about the belief the organisation has towards sustainability
Interesting campaigns, product changes and on-ground work, brands went all out to ensure a healthier and more sustainable tomorrow
The event will be held on 30th March in New Delhi.
As part of the month-long e4m-Women’s Day series, we caught up with Preeti Reddy, Chairwoman - South Asia, Insights Division, Kantar. Read on
Gwenaelle joined Schneider Electric in 2021 as Senior-Vice President of Corporate Strategy
The campaign uses a mix of humour and impactful pieces of communication
While green issues are at the heart of sustainability globally, for Indian consumers, human rights, gender rights and equitable society also form the basis for sustainable future, says study
Shriti Malhotra, CEO, The Body Shop India reflects on the brand’s 15 years in India, keeping up with the consumers and fostering sustainability
Over the next few months, Burger King India aims to implement this new design at restaurant locations across the country
The brand film aims to encourage viewers to protect the environment by opting for an electric mobility solution as a step towards building a sustainable future for India
This new service will help corporations effectively communicate their good work through impactful messaging
The film has been conceptualised by Tata Wiron’s digital agency partner YellowBulbs and produced by the studio Fickle Formula
The digital film has been conceptualized and created by FCB ULKA and directed by Kashif Memon
Guest Column: Ophira Bhatia, Director, Corporate Governance Affairs, Mondelez India, says the company aims to make snacking sustainable by creating a future where people and the planet thrive
At Godrej's L’Affaire event, Godrej Group Chairman Adi Godrej, along with Tanya Dubash, Executive Director of Godrej Group extended their support to the e-waste awareness program
The newly launched 'I am Awake' campaign not only talks about the need to make responsible choices towards fashion but also about the concept of responsible living
The brand's partnership with Solar Charkha Mission, energy-efficient stores and sustainable workplace ensures the commitment towards being fashion-forward and responsible
This is the first-ever endeavour for rewarding 'green advertising'
Musthafa, CEO - iD Fresh Food speaks about their unique product innovations meant to drive sustainability & consumer convenience
The Maruti Pavilion will host a #TwitterGreenZone with renowned auto influencers to accelerate its electric offensive