uc
Gaurav Pande Takes Helm as CEO of Creamline Dairy Products?blur=25

To further elevate Creamline Dairy's presence across South India

e4m Staff Jul 17, 2026 1:47 PM

RBI's New Rules Transform Influencer Marketing in BFSI Sector?blur=25

Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education

e4m Staff Jul 1, 2026 3:17 PM

RBI's New Guidelines Shape Future of Influencer Marketing in BFSI?blur=25

Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education

e4m Staff Jul 1, 2026 2:36 PM

MIB Forms Prasoon Joshi Panel to Boost India's Film Industry Growth?blur=25

The panel will also study how the industry can gain better access to institutional finance and explore alternative funding mechanisms for film production

e4m Staff Jul 1, 2026 9:25 AM

How RCB's Second IPL Title Could Transform Its Brand Identity?blur=25

Ganapathy Viswanathan, Independent Communication Consultant & Author, decodes RCB’s emotional bonding fans

e4m Staff Jul 1, 2026 8:31 AM

Ogilvy's Global Success: Insights from Liz Taylor and Kainaz Karmakar?blur=25

Liz Taylor, Global Chief Creative Officer, Ogilvy, and Kainaz Karmakar, CCO, Ogilvy India, reflect on Ogilvy’s Cannes year and how innovation, craft and culture shape winning ideas globally

e4m Staff Jun 30, 2026 5:19 PM

Cannes Lions 2026: Carol Castillo-Frucher on Cultural Intelligence in Marketing?blur=25

At Cannes Lions 2026, PrismaIQ’s Carol Castillo-Frucher says marketers need cultural intelligence, human judgment and better data to use AI effectively.

e4m Staff Jun 23, 2026 1:53 PM

Former CFO Claims Gameskraft Founders Knew of ₹250 Crore Fund Diversions?blur=25

Prabhu told the ED that the diverted funds were invested in futures and options trading through his Zerodha account

e4m Staff Jun 18, 2026 6:46 PM

MrBeast Makes History as First YouTuber to Reach 500 Million Subscribers?blur=25

MrBeast has also emerged as one of the most ambitious entrepreneurs in the creator economy

e4m Staff Jun 18, 2026 11:33 AM

WPP Restructures Grey and 82.5 with Ogilvy for Enhanced Collaboration?blur=25

WPP's latest move looks less like an internal reshuffle and more like a response to where the market is heading, decodes Dr. Annurag Batra, Chairman & Editor-in-Chief, e4m

e4m Staff Jun 18, 2026 11:09 AM

Shivam Puri Takes Charge as CEO of Cipla's One India Business?blur=25

Puri is currently the Managing Director and Chief Executive Officer of Cipla Health

e4m Staff Jun 18, 2026 11:07 AM

RBI's New Rules Transform Influencer Marketing in Finance Sector?blur=25

Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education

e4m Staff Jun 18, 2026 9:22 AM

Colgate-Palmolive Wins Big at IDMA 2025 with Four Awards?blur=25

Colgate-Palmolive leads the charge in health-first, high-tech brand storytelling

e4m Staff Jun 17, 2026 3:04 PM

The Shift from Search to AI: Rethinking Marketing Strategies?blur=25

Digital discovery is shifting from search results to AI-generated answers, forcing brands to rethink visibility, optimisation and how they are

e4m Staff Jun 17, 2026 2:43 PM

Furhan Ahmed Takes Charge as Head of Digital Transformation at Tata Consumer Products?blur=25

Ahmed has previously held roles at Gabriel & Co., AstraZeneca, Unilever India, RB and Oracle India

e4m Staff Jun 17, 2026 12:39 PM

India's Quick Commerce Revolutionizes FMCG Retail Landscape?blur=25

Quick commerce is beginning to influence not just how FMCG brands sell, but also what they innovate, price, and prioritise

e4m Staff Jun 17, 2026 11:32 AM

Rahul Khona Rejoins Starbucks India as CTO to Drive Digital Innovation?blur=25

Previously, Khona served as Director of Technology (CIO) at Tim Hortons (Singapore, Malaysia and Indonesia)

e4m Staff Jun 17, 2026 10:45 AM

Seema Kumar Joins Databricks as Director of Field Engineering?blur=25

Prior to this, Seema Kumar was with Microsoft as Sr. Director, Azure Infrastructure Solutions

e4m Staff Jun 17, 2026 10:18 AM

RBI Implements New Rules for Influencers and NBFC Incentives?blur=25

As per the central bank said the objective was to ensure that incentive structures do not encourage aggressive sales practices or lead to the mis-selling of products

e4m Staff Jun 17, 2026 10:05 AM

Anjana Om Kashyap and TV Today Network Sue Khan Sir for Defamation?blur=25

The dispute traces its origins to a public exchange over coaching influencers and media coverage of the education sector

e4m Staff Jun 8, 2026 5:13 PM

Sudhir Sitapati Appointed Independent Director at Asian Paints?blur=25

Sitapati is currently Managing Director & Chief Executive Officer of Godrej Consumer Products

e4m Desk Jun 1, 2026 11:01 AM

Umesh Bopche Exits as CEO of Experience Commerce at Cheil SWA?blur=25

Bopche’s departure follows the earlier exit of Jitender Dabas from Cheil X this year

e4m Desk Jun 1, 2026 10:58 AM

Uttam Kumar Appointed Chief Product Officer at Metro Brands?blur=25

Before this, Kumar was Senior Vice President – Product & Merchandising at Bata India

e4m Desk May 6, 2026 2:32 PM

image 123?blur=25

In India, October saw steady progress with new highway launches, NHAI’s tunnel breakthrough, bullet-train bridge milestones and Indian Railways’ regional connectivity pushes across multiple corridors.

e4m Staff Mar 13, 2026 5:00 PM

Ruchika Bansal?blur=25

Ruchika Bansal is a seasoned professional with over two decades of multi-dimensional experience across corporate strategy, investments and more

e4m Staff Feb 23, 2026 3:40 PM

Amit Dutta Joins Jyoti Structures as New COO?blur=25

Amit Dutta brings 36 years of experience in the transmission and distribution sector

e4m Staff Feb 9, 2026 2:02 PM

kids marketing?blur=25

Premiumisation in kids’ care has moved beyond products to become a lifestyle choice, reshaping how Indian families spend across education, wellness, clothing and everyday life

e4m Staff Jan 19, 2026 11:58 AM

Music?blur=25

From Universal’s stake in Excel to Saregama’s bet on Bhansali, labels are moving upstream—reshaping how content is financed, discovered and monetised

e4m Staff Jan 19, 2026 11:50 AM

inestment?blur=25

From hit-driven businesses to IP-led studios, content producers are reworking their financial playbooks as costs rise, revenues fragment and global ambitions sharpen

e4m Staff Jan 7, 2026 10:34 AM

TV?blur=25

Industry awaits clarity on capacity, slot disclosures and auction rules ahead of FY26 DD Free Dish bidding

Tasmayee Laha Roy Jan 5, 2026 10:56 AM

Meta’s Chief AI scientist Yann LeCun to move on after 12 years?blur=25

Yann LeCun has said he will be starting a company to continue the Advanced Machine Intelligence research programme

e4m Staff Nov 21, 2025 10:28 AM

Tata Consumer Products logo?blur=25

The brand won the gold metal under the ‘Best Use of User Generated Content’ sub-category

e4m Desk Sep 5, 2024 4:00 PM

Navneet Education Teachers' Day?blur=25

The new campaign is part of the brand’s ‘Tr. For Teachers’ initiative

e4m Staff Sep 5, 2024 12:49 PM

Subhash Chandra Madhabi Puri Buch SEBI?blur=25

In a press conference, Essel Group Chairman Dr. Subhash Chandra accused the SEBI Chairperson of being a “negative force” and a key reason for the failure of the ZEE-Sony merger

e4m Staff Sep 3, 2024 8:37 AM

Subhash Chandra?blur=25

Subhash Chandra has called for a thorough investigation into Madhabi Puri Buch’s financial dealings and the “biased actions” against ZEE

e4m Staff Sep 2, 2024 8:07 PM

Mohit Rajani?blur=25

In his role, Mohit will lead Meesho’s product organisation, overseeing the product management, design, and analytics teams

e4m Staff Sep 2, 2024 11:52 AM

cinthol bodywash?blur=25

The TVC is conceptualized by Lightbox, the in-house creative studio of Godrej Consumer Products Ltd.

e4m Staff Aug 30, 2024 4:54 PM

Manorathangal?blur=25

Before founding Blank Slate Films, Jay Pandya served as the Head of Content Acquisition & Original Films at ZEE5 and as the CEO of Legend Studios

e4m Staff Aug 29, 2024 5:33 PM

prasar bharati?blur=25

The e-auction will be conducted as per e-auction methodology for allotment of DD Free Dish slots to private TV channels, notified by the pubcaster on Jan 27, 2023

e4m Staff Aug 29, 2024 3:14 PM

Suchitra Gahlot FCB Ulka?blur=25

Suchitra Gahlot has over 25 years of experience in advertising and creative industry, working with names like Ogilvy RedCard Singapore, SapientNitro, and W+K

e4m Staff Aug 29, 2024 12:27 PM

KBC aakash?blur=25

The association with KBC is a natural extension of AESL's commitment to education, Aakash said

e4m Staff Aug 28, 2024 3:35 PM

Siddhartth Injetti Balu SVF Productions?blur=25

Siddhartth Injetti will handle script development for feature films and web series 

e4m Staff Aug 21, 2024 12:08 PM

Ajay Padmanabhan IntelliSmart Infrastructure?blur=25

Before joining IntelliSmart Infrastructure, Ajay Padmanabhan was working with Sterlite Power

e4m Staff Aug 19, 2024 4:14 PM

PKL Season 11 Auction?blur=25

While Sachin Tanwar was taken in by Tamil Thalaivas for Rs 2.15 crore, Haryana Steelers spent Rs 2.07 crore for Mohammadreza Shadloui Chiyaneh

e4m Staff Aug 17, 2024 8:55 AM

Ashish Joshi?blur=25

Prior to this, Ashish Joshi was with Nivea India as Sales Director

e4m Desk Aug 12, 2024 1:54 PM

Dharma productions?blur=25

The potential investors are believed to be three top business houses based out of Mumbai, Kolkata and Ahmedabad

Kanchan Srivastava Aug 10, 2024 10:00 AM