Spotlight News
Industry experts say Deepika Padukone’s high brand value is all thanks to her personal and professional choices
Despite the growth of digital, most advertisers feel TV provides better scale and brand building capabilities.
PR has now evolved into a high-level management profession that deals with the core values of an organisation.
With increasing competition and technology playing a larger role than talent, pricing is the biggest factor driving pitches. Read on to find out some steps experts feel can help resolve the growing crisis
Print industry has been hit by an increase in raw material cost, downfall of India rupee against US dollar and China imposing a ban on import of paper waste
According to BARC data, the age group between 2-14 years accounts for 20 per cent of the total TV impressions, however, much of the content kids consume is on GECs or movie channels
Newsprint, a low-cost non-archival paper, is most commonly used to print newspapers, publications and advertising material. There has been an almost 40 per cent spike in its price since the crisis began last year
From budgets, lack of mid-level talent, low quality execution, to entry barriers at award shows, the hurdles are many but the industry is upbeat about overcoming them
The Facebook and Google duopoly that claims around 70 per cent of the global ad spends.
.gif)
Digital advertising currently contributes around 15 per cent to the total advertising Industry in India and this is expected to reach 24 per cent of the entire market by 2020
Experts positive about FMCG, automobile, telecom, smartphone brands and govt sectors spending big money on TV advertising
.jpg)
Investments in big data, AI and e-commerce besides the boom in smartphone usage and serious concerns over the spread of fake news dominated the digital talks in 2017
.jpg)
Starting with demonetization to implementation of GST, followed by a time-crunched festive season, it's been a roller-coaster for broadcasting space which is now making a slow comeback
.jpg)
The industry grew by barely 10-11 per cent this year on account of demonetisation and GST
Demonetisation, GST, restrictions on press freedom and the race with digital mediums impacted the industry hard
The Indian retail industry is witnessing a disruptive shift ushered by the rising popularity of online retail. Given the changing dynamics, offline players are trying to stay relevant with a re-imagined approach towards collaboration over competition
.gif)
Clocking a 40X growth in the topline over the last 10 years with five diverse business lines, Viacom18 has turned out to be one of the fastest growing media entities
.gif)
Even though agencies are back to offering a multitude of services under one umbrella, marketers are sticking to buying services from specialists
This much-needed recovery and increase in spends will help the advertising industry experience an overall growth of around 10-12 per cent over last year
Norm Johnston, Global CEO of Mindshare FAST and Global Chief Digital Officer at Mindshare, speaks about the future of digital and how IoT will cause a huge disruption for marketing and media sector
A total of Rs 24,000 cr is expected to be spent over the two-month period
The surge in IPL’s overall revenue is expected to impact individual team revenues too, which can go as high as 30%, according to experts
The Kerala advertising industry saw an increase of 10% in the overall festive ad spend this year
Snackable content has many takers and can successfully engage with viewers, but the question the industry is trying to answer is whether branded content is well-poised to solve strategic business problems
As the bidding for the IPL rights is scheduled to open today, we take a look at the speculations on the amount BCCI can procure from the auction and the property’s brand power
The speed of news generation and news consumption that digital media facilitates has made print a repository of second-hand information, with many opining that print journalism, especially magazine journalism, is becoming increasingly tough to practice
Early estimates put the total spending during the upcoming festive season at Rs. 24,000-25,000 crore. It is being said that it still won’t be enough to make up for the losses of H1
Naziya Alvi Rahman and Venkata Susmita Biswas Aug 21, 2017 7:47 AM
Despite a significant initial drop, industry experts are hopeful that the market will recover the losses by end of the year. Experts claim that the road to recovery has already started
Publishers are increasingly becoming dependent on platforms like Facebook and Google for their survival, in what is creating an unhealthy situation in the digital space.
Can the OOH sector overcome the various hurdles to set up a common metric, something that the industry has been crying out for the longest time?
Brands are now looking at achieving substantial marketing objectives with influencer marketing
Venkata Susmita Biswas and Misbaah Mansuri Jul 17, 2017 7:40 AM
A week ahead of bidding for IPL’s television and digital rights, we explore why IPL is such a sought-after brand
Among the myriad issues that India’s private FM sector faces, the case of statutory licenses and the formation of an independent Copyright Board have been simmering for the longest time
Healthy Chalk Sticks, Afghan Immunity Charm, Adidas Odds, Roads That Honk, #GiveHer5 campaign and more won big for telling beautiful and simple stories while providing solutions
With numbers showing a phenomenal growth rate for in-cinema advertising in the last few years, we at Spotlight explore the factors that make this growth rate smooth and steady
Major manufacturing hubs have moved to Gurugram and the NCR and won’t be kept wanting for ad and marketing agencies in Mumbai anymore, paving the way for two ad capitals in the country. Here is the full story.
TV subscription revenue was expected to grow at 14.8 per cent CAGR between 2016 and 21. However, the growth rate was an average 7 per cent in 2016. This week’s Spotlight explores its causes and the road ahead
The need for transparency and protection for online advertising has never been more important than it is now
Read more news about Latest Advertising News, Marketing News, PR & Corporate Communication News, Digital News on Exchange4media.
For more updates, be socially connected with us on
Instagram,
LinkedIn,
Twitter,
Facebook
,
Youtube
&
Whatsapp