Guest Column: Anuj Kumar, Chief Operating Officer & Chief Revenue Officer at Affle, writes on how marketers can allocate budgets more effectively and give each channel a better chance to succeed
The adtech firm had announced a board meeting on Tuesday that will approve splitting equity shares to increase affordability and liquidity for small retail investors
EBITDA was at Rs. 35.1 crore, an increase of 56% y-o-y, from Rs 22.5 crore. PAT increased by 57.2% y-o-y to Rs. 29.5 crore from Rs. 18.8 crore in Q1 last year
This partnership will enable OMG to offer mediasmart’s measurable
programmatic and CTV advertising solutions powered by its proprietary Household Sync technology to its top advertisers
This partnership will enable and empower Interactive Avenues to leverage mediasmart’s unique capabilities to deliver precise, targeted, engaging, and measurable CTV ads
This offer is aligned with the Government’s vision to boost the indigenous tech ecosystem with the Digital India AatmaNirbhar Bharat Innovate Challenge
On the virtual roundtable, MarTech leaders will spell out the tools and techniques to stay ahead of the game in the ever-changing world of digital marketing
The acquisition will strengthen Affle’s CPCU based platform and business model for omnichannel advertisers and enables Affle to expand into newer markets