e4m IDMA 2024: Castrol India takes home gold for its ‘Gaadi Chalao, Tractor Nahi’ campaign
The brand won gold under the ‘Best Multi Mobile Channel Campaign’ sub-category
astro
Astroyogi wants to be genz's guiding star on matters of love, life and career
The new campaign features three short video films highlighting the importance of guidance from professional astrology
Castrol India elevates Rakesh Makhija as Board Chairman
Rakesh Makhija will take over as Chairman of Castrol India, succeeding R Gopalakrishnan
Castrol’s new TVC has SRK sharing the mantra for staying ahead
The campaign announces the launch of a new range within the Castrol EDGE line
Shah Rukh Khan to represent Castrol and bp
Over the next two years, Shah Rukh Khan will feature in digital, print, and TV campaigns for bp and Castrol
Castrol India appoints Rohit Talwar as Vice President & Head of Marketing
The appointment will be effective November 1, 2023
Castrol holds up the promise of progress in new ad
#BadhteRahoAage has been conceptualised by Ogilvy Mumbai
Saswati Panigrahi elevated as Global External Communications Lead at Castrol
Panigrahi had joined the company as head of communications
Castrol India partners with JioCinema for IPL 2023
The lubricant company will be an associate partner
Castrol unveils new brand identity
The refreshed identity is the result of a comprehensive brand strategy process
Astrology misrepresented: News Channels need to reinvent through credible content
Guest Column: Reducing the pure science of astrology to an ostentatiously attractive program for show business is seriously antithetical to its true meaning
No compromises, says Castrol Activ in new ad
The campaign #CompromiseMehngaPadega has been conceptualized by Ogilvy
News Nation Network launches new show ‘Guru Dev’
Based on astrological predictions of the day, the 40-min show will be hosted by astrologist and spiritual Guru Pawan Sinha
Castrol Magnatec launches new brand campaign with unique take on engine wear
The campaign will go live across TV and digital platforms
Castrol POWER1 ULTIMATE unveils #PerformanceThatSurprises campaign featuring Tiger Shroff
The campaign has been conceptualized by Schbang
Castrol India ropes in Saswati Panigrahi as Head of Communications
Panigrahi will be reporting to Mitali Sarkar, Head of Communications, bp India
Castrol India announces appointment of Mayank Pandey as Director
Pandey's last role was supply chain planning head for Castrol Europe
Castrol Activ launches three ad films
The films are conceptualized and developed by Ogilvy India
Disney+ Hotstar to launch in Malaysia on 1 June
Astro Malaysia has been named the official distributor
MX Player to showcase 'Cruising Legends: Dawn Patrol'
For this series, 4 powerful brands join forces to narrate a unique tale of new beginnings and inspiration when it comes to travel in India
Astrological combinations for journalism & mass communication aspirants
Guest Column: Acharya Praveen Chauhan shares how planetary combinations and astrological yogas can be the harbinger of success if you’re planning a career in journalism, PR, advertising or films
Castrol India appoints Jaya Jamrani as VP, Marketing
In her new role, Jamrani will lead the marketing strategy for India across business segments, including forging strategic partnerships for growth
Tata Sky Astro Duniya to offer curated content created by celebrity astrologers
Subscribers can get access at no additional cost to Kundali making, Daily Horoscope and easily contact famous astrologers on the platform via call/chat
Castrol India appoints Deepesh Baxi as new CFO and Wholetime Director
Baxi will succeed Rashmi Joshi, as she steps down from her current position on December 31, 2020
Snap introduces astrological features
Snapchat partnered with Cosmopolitan U.S.’s astrologer, Aurora Tower, to provide chart readings to Snapchatters
Over 1100 creators signed up on Bolo Meets within 10 days of its launch
Astrology, Music Learning, Comedy shows, Mental wellness, Personal Finance and Language Learning connected creators and consumers the most through over 12,000 sessions
Castrol Activ & Ayushmann Khurrana extend support to India's mechanic community
The initiative is aimed at up-skilling mechanics for the new normal, as the country slowly begins to open up post lockdown
Kedar Apte appointed CMO of RBML
RBML is a joint venture between Reliance and bp
Castrol Activ’s TVC calls for youth to be catalysts of change through collective action
The campaign has been conceptualized and developed by Ogilvy India
Our agencies have displayed great team spirit: Sandeep Sangwan, Castrol India
The Managing Director of Castrol India discusses the brand’s new social media campaign and the importance of building rapport with creative & media agencies during trying times
Castrol ACTIV #HangUpYourKeys ad salutes those making a difference while staying at home
Castrol India has also started an appreciation campaign for the trucker community through the #SaluteTruckers campaign
OPPO MTV Roadies Revolution to spearhead social change in 17th season
OPPO MTV Roadies Revolution co-powered by Castrol Power 1, Alo Frut Juice and Manforce starts 15th February, every Saturday at 7 PM only on MTV
How Ogilvy cracked the Effie’s code
Piyush Pandey, Worldwide Chief Creative Officer and Executive Chairman, Ogilvy & Mather, says it is the width of the work done by the agency across categories that has helped O&M ace at the awards