Rohin Desai previously worked at Madison Media from August 2013 to May 2016

e4m Staff Aug 27, 2024 9:11 AM

Large screen ads lead to better experience and recall, but smaller smartphone screens often result in higher conversion rates since they are easier to interact with, say experts

Shantanu David Jul 31, 2024 9:10 AM

The platform will assist media buyers and clients in discovering new publishers in existing as well as media-dark or unrepresented markets

e4m Staff Feb 20, 2024 5:55 PM

The research covers readers across HT Media print and digital platforms

e4m Staff Sep 28, 2023 9:09 AM

Prior to joining Zenith, he was heading the national media-buying and partnerships at Dentsu

exchange4media Staff Jun 9, 2023 9:23 AM

The opportunity is open to all media buying agencies who do not have a conflict of interest with Usha’s existing businesses, the company said

exchange4media Staff Apr 19, 2023 4:26 PM

In a tete-a-tete with e4m, Initiative CEO Verma shares the agency's achievements, what makes them a favourite for tech brands, latest media buying trends, and more

Kanchan Srivastava May 19, 2022 8:38 AM

The campaign, comprising a series of digital films, shares funny incidents of daydreaming that people can relate to when planning to buy their own home

exchange4media Staff Mar 31, 2022 2:50 PM

This partnership provides media buyers with a unique opportunity to access cookie-free audiences on Airtel Ads’ mobile app inventory

exchange4media Staff Dec 18, 2021 11:00 AM

The merger of the two ad tech platforms will lead to enhanced plug and play ad-tech digital marketing platforms for buyers and sellers across the vast global marketplace

exchange4media Staff Nov 23, 2021 4:13 PM

The tech giant has been Essence's partner for digital and programmatic media buying for more than a decade

exchange4media Staff Nov 17, 2021 9:21 AM

Jewellery brands, who have been seeing a sales growth similar to pre-pandemic levels, attest to the power of revenge buying in the festive times

Shantanu David Nov 3, 2021 8:31 AM

The company has reported a net profit of Rs 2.8 crore for the fiscal under review, as against a net loss of Rs 2.2 crore in the previous fiscal

exchange4media Staff Oct 5, 2021 8:24 AM

Louis Philippe Brand CMO Farida K talks about the new collection, digital campaign, and plans for H2

Mansi Sharma Sep 24, 2021 8:49 AM

The campaign is on air for 6 weeks with multiple 25-30 second ad films for TV & digital platforms

exchange4media Staff Aug 7, 2021 7:46 AM

Agencies including Carat, Havas Media Group, Initiative UK, iProspect, MediaCom, Wavemaker & Zenith, which are responsible for more than £7bn in 2020 media billings, have committed to using IPA’s tool

exchange4media Staff Jun 9, 2021 6:14 PM

The agency will manage the entire product portfolio of RGI that consists of brand strategy, creative, digital & social media planning, and buying

exchange4media Staff Jun 9, 2021 9:09 AM

With IPL suspension, the property will be a good value proposition for brands but it will also be limited to young male audiences from metros and the football-crazy states, opine experts

Javed Farooqui May 24, 2021 8:36 AM

‘Ye Sahi Toh Life Insurance Online Kyu Nahi?’ campaign is aimed at encouraging the audience to shift their life insurance buying process online

exchange4media Staff Feb 6, 2021 8:00 AM

Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow

Noel Dsouza Jan 21, 2021 8:29 AM

Prasun Kumar, CMO, Magicbricks on how to engage homebuyers this festive season

Nafisa Shaheen Nov 23, 2020 9:03 AM

Industry players across the board say this year Covid will further push marketers to invest in the festive period while brands compete for share of voice & sales

Tasmayee Laha Roy Sep 17, 2020 8:29 AM

Tonic Worldwide’s research division ‘GIPSI’ decodes the new Indian consumer during the lockdown in new study

exchange4media Staff Apr 21, 2020 5:24 PM

At the 10th edition of the NEONS OOH Conference, Bharat Khatri, Country Head, Xaxis India, will be sharing insights on Performance-Driven Outdoor Buying & Selling: How it Works

Noel Dsouza Mar 3, 2020 8:47 AM

The feature will comprise four panels, each giving users control over who gets to reply to their tweets

exchange4media Staff Jan 9, 2020 11:13 AM