controversy

Reports say that Shergill appeared before MIB officials on September 3 following government summons

e4m Staff Sep 3, 2024 12:42 PM

Designed by Tarun Tahiliyani, the costumes by Aditya Birla's Tasva have come under heavy criticism for their fit and designs

e4m Staff Jul 29, 2024 7:15 PM

LinkedIn user claims Puma asked him to delete campaign video from his account saying it was not for public viewing, even though the same video was shared by an agency head from her personal account

Tanzila Shaikh Mar 6, 2024 8:53 PM

The company also said, that McDonald's India's west and south zones have obtained test results from an NABL-accredited laboratory

e4m Staff Mar 6, 2024 2:25 PM

The copy accompanying the ad read, "Wife North India aa?" (Is your wife North Indian), implying that women from the north can't make rasam

e4m Staff Jan 8, 2024 1:28 PM

Conglomerates of any domain need to understand that there is no one way to deal with crisis situations and the best way perhaps is an honest response, say industry observers and marketing strategists

Nilanjana Basu Feb 17, 2023 9:08 AM

Brands need to be extra careful when they pick a purpose and shouldn’t be afraid to course correct if found amidst a controversy, feels industry

Mansi Sharma Oct 25, 2021 8:52 AM

Authenticity is paramount and feedback is gospel, opines industry

Mansi Sharma Jul 19, 2021 8:27 AM

MK Anand, MD & CEO, Times Network, won the ‘CEO of the Year’ award at enba 2020

Tasmayee Laha Roy Apr 9, 2021 8:33 AM

Industry experts weigh in on the controversy, discussing whether alternatives like Telegram and Signal can replace WhatsApp or if the public outcry will eventually die down

Javed Farooqui Jan 12, 2021 8:09 AM

While the pandemic has managed to change the way brands communicate, experts weigh on the importance of maintaining consistency in a brand’s messaging across channels

Nafisa Shaheen Oct 30, 2020 8:48 AM

Guest Author: Abhik Santara, Director & CEO, Atom Network, writes that by introducing a stringent KYC system, social media can hold accountable abusive, nameless trolls who foment hate

Abhik Santara Oct 20, 2020 11:09 AM

Nayak was speaking to Kailashnath Adhikari, MD, Governance Now, during a live webcast of ‘Masterminds’

e4m Desk Oct 19, 2020 9:03 AM

Guest Column: Bodhisatwa Dasgupta, Founder, The Voice Company, writes why as consumers of content, we need to stop making a big deal about the things that we may not agree with

Bodhisatwa Dasgupta Oct 17, 2020 9:35 AM

Industry bodies like ASCI, AAAI and IAA have come out in support of Tanishq and backed the ad

Misbaah Mansuri Oct 15, 2020 9:11 AM

AAAI said ASCI has viewed the commercial and has found nothing indecent or objectionable in it

e4m Desk Oct 14, 2020 5:37 PM

In view of the controversy over the Tanishq ad, IAA has urged govt to ensure that businesses are provided a safe environment to communicate their brand advertising messages

e4m Desk Oct 14, 2020 4:13 PM

In response to a complaint received against the ad, ASCI has concluded that the film did not violate its codes of honesty, truthfulness and decency in advertising

e4m Desk Oct 14, 2020 2:47 PM

Watch our panellists Prahlad Kakkar, Manish Bhatt, Santosh Padhi and Sambit Mohanty share their views today

e4m Desk Jul 8, 2020 8:35 AM

Advertising experts note that brands need to take precautions to not seem insensitive or opportunistic in their communication

Misbaah Mansuri May 28, 2020 8:17 AM

Several people reported it to the Advertising Standards Council of India (ASCI) for being insensitive towards the domestic helps

e4m Desk May 27, 2020 4:05 PM