crisis
Experts outline the rules for brands to win back consumer trust after the recent spate of food safety issues that see no signs of abating
Payal Gwalani Jun 26, 2024 9:29 AM
According to reports, the number of homes using cable and DTH has dropped from 131 million in 2020 to 120 million in 2022 and is estimated to go further down to 116 million by 2025
Aditi Gupta Aug 7, 2023 8:08 AM
The platform provides brands a comprehensive understanding of risk management and helps them navigate through the crisis landscape in their respective business
exchange4media Staff Sep 16, 2021 2:12 PM
Former Indian diplomat Sibal was In conversation with Kailashnath Adhikari, MD, Governance Now
exchange4media Staff Aug 30, 2021 9:03 AM
Guest Column: Hitesh Raj Bhagat, Global Head of Corporate Communications, Truecaller, shared some insights on crisis management from personal experience
Hitesh Raj Bhagat Aug 26, 2021 1:03 PM
The actor will support efforts to distribute 25 lakh free Covid card health kits
exchange4media Staff May 24, 2021 11:48 AM
From expediting oxygen procurement to rolling out vaccines to their employees, here is how companies have been supporting India's fight against Covid
Nafisa Shaheen May 10, 2021 8:56 AM
As per the survey, 45% of urban Indians were worried about Covid; unemployment - 44%, financial & political corruption - 35%, crime & violence - 25%, and poverty & social inequality -21%
exchange4media Staff Apr 28, 2021 5:15 PM
Wins 1st runner-up award for ‘Excellence in Learning & Development’ and ‘Best HR Team of the Year’
exchange4media Staff Apr 5, 2021 7:41 PM
While the pandemic has managed to change the way brands communicate, experts weigh on the importance of maintaining consistency in a brand’s messaging across channels
Nafisa Shaheen Oct 30, 2020 8:48 AM
In its closure report, the police invoked section 169 of the CrPc due to lack of evidence against Kulkarni
exchange4media Staff Aug 10, 2020 3:53 PM
With the ban, a large chunk of client budget for TikTok content may go down the drain. This is a testing time for the PRs of these clients and brands having pages on such apps
Nafisa Shaheen Jul 1, 2020 1:29 PM
'Audiences have gone up more than three times on key platforms, but higher numbers do not translate into higher revenues'
exchange4media Staff Jun 5, 2020 3:36 PM
Includes deals on products, financial services and digital payments
exchange4media Staff Jun 5, 2020 3:19 PM
Over the last few months, Samsung has also contributed INR 20 crore to Union and State Governments in India
exchange4media Staff Jun 4, 2020 12:27 PM
At a webinar hosted by ZEUS Coaching, Naren Ambwani, Former Director, Disney Broadcasting, shed light on how we can train our minds in the midst of the COVID- 19 crisis
exchange4media Staff Jun 4, 2020 8:28 AM
Narayan, AVP Category, Marketing & Retail, Tanishq, Titan Company Limited, reveals that the brand is witnessing pent-up demand and has received bookings even during the strict country-wide lockdown
exchange4media Staff Jun 3, 2020 8:37 AM
Industry insiders tell us about the measures they have taken to stay afloat financially, while also maintaining relevance with its consumers
Eularie Saldanha May 29, 2020 8:41 AM
On today's 'Beating All Odds', Ashish Sehgal, Chief Growth Officer, Advertisement Revenue, ZEEL, speaks with Naziya Alvi Rahman, Editor, e4m
Naziya Alvi Rahman May 28, 2020 9:06 AM
Guest Column: Mohit Joshi, MD - India, Havas Media Group, illustrates with examples of campaigns done for Swiggy & Tata Trucks, how agencies can offer real business solutions to brands in these times
Mohit Joshi May 27, 2020 8:39 AM
On the CEO Lounge Digital Roundtable, a panel discussed how consumer behaviour & preferences are changing due to COVID-19, and how to respond accordingly to stay relevant in the new reality
exchange4media Staff May 25, 2020 9:15 AM
On the Pitch BrandTalk Virtual Series, Viswanathan, Director – Marketing (Chocolates), Mondelez India, shared how the brand maintained its connection with the audience in these adverse conditions
exchange4media Staff May 23, 2020 9:20 AM
According to data provided by LinkedIn, engagement on the platform related to coronavirus has increased sharply in recent weeks, with the uptrend rapidly increasing toward the end of February
Tasmayee Laha Roy May 22, 2020 9:23 AM
Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India, will talk about how the brand has maintained its connection with the audience in these unprecedented conditions
exchange4media Staff May 21, 2020 9:51 AM
Sivakumar Sundaram, Chairman of the Executive Committee of BCCL, says over 90% of their patrons prefer the print version of the newspaper, however, the e-paper is an interim substitute
Naziya Alvi Rahman May 21, 2020 8:30 AM
The company said that the move is a result of the series of lock-downs during the pandemic and their impact on client businesses
Misbaah Mansuri May 21, 2020 8:03 AM
Rashmi Soni, VP & Head of Corporate Communications, Vistara, talks about how the company is dealing with the COVID-19 crisis, leveraging digital and the paradigm shift in communication post-COVID
Nafisa Shaheen May 20, 2020 3:56 PM
Arijeet Talapatra, CEO, Transsion India, talks about the way forward for the global premium smartphone brand, Tecno
Neeta Nair May 20, 2020 9:25 AM
Amidst mass hysteria, helplessness brought about by the COVID-19 pandemic, Deccan Herald finds a silver lining
exchange4media Staff May 18, 2020 7:39 PM
Titled ‘The Big Bang of Do’, the study provides clients and businesses with a short and easy guide on how to make critical marketing & communication decisions in times of COVID-19
exchange4media Staff May 18, 2020 5:42 PM
While the digital release has been met with displeasure from multiplexes, the Producers Guild has supported the decision
exchange4media Staff May 15, 2020 5:23 PM
Guest Column: Charanjeet Arora, Co-CEO, Kinetic Worldwide, India, shares tips on how to stay motivated during the COVID-19 crisis
Charanjeet Arora May 15, 2020 3:40 PM
Varghese M Thomas, Vice President & Global Head – Corporate Communication, TVS Motor Company, talks about how TVS is dealing with the crisis, its emphasis on digital, the post-Covid world and more
Nafisa Shaheen May 15, 2020 11:11 AM
Daruwala, CEO of Standard Chartered Bank, was speaking at the ABP News-e4m Pitch Brand Talk Virtual Series
exchange4media Staff May 15, 2020 8:04 AM
As per the report, total TV viewership grew by 24% in week 18, recording 1.10 trillion viewing minutes
exchange4media Staff May 14, 2020 7:08 PM
Guest Column: Karam Malhotra, CEO (India), VP Global, SHAREit, gives us a glance into the future of the gaming industry, particularly in the context of COVID-19
Karam Malhotra May 14, 2020 8:20 AM
The brand had recently launched a 100% touch-free logo and has followed up with a slew of creatives on its social media- on the theme #VocalAboutLocal
exchange4media Staff May 14, 2020 12:00 AM
The campaign has been rolled out across Nykaa digital platforms such as YouTube, Instagram, Facebook and LinkedIn
exchange4media Staff May 13, 2020 5:33 PM
Singh, Chief – Corporate Communications and Sustainability, speaks about her journey, initiatives by Tata Power, opportunities and challenges presented by Covid-19, women leadership and more
Nafisa Shaheen May 13, 2020 2:29 PM
In e4m’s MarTech Zone webinar, industry leaders spell out how MarTech will change in the new normal post-COVID-19
exchange4media Staff May 13, 2020 8:26 AM
Rajesh Jain, Founder & Managing Director, Netcore Solutions, talks about the upcoming MarTech trends and how companies can best leverage them
Dipali Banka May 13, 2020 8:18 AM
Saldanha, Director, Corporate Communications - South Asia at Wunderman Thompson, talks about her journey, female leadership, as well as challenges and opportunities in times of COVID-19
exchange4media Staff May 12, 2020 9:06 AM
Zarin Daruwala, CEO of Standard Chartered Bank, will discuss 'Leadership in the time of COVID-19: Response and Implications for Banks'
exchange4media Staff May 12, 2020 8:37 AM
ConceptualiSed by Leo Burnett India, the film salutes mothers on the frontline of the COVID-19 crisis
exchange4media Staff May 11, 2020 6:01 PM
Laptops, Notebooks, Petroleum Jelly, Hairdryers & Events/IT are among the top ten categories that stopped advertising in March and April, due to COVID-19
exchange4media Staff May 11, 2020 9:07 AM
In today's 'Beating All Odds', Chetan Mahajan, Founder & CEO of The Mavericks, speaks to Naziya Alvi Rahman, Editor of exchange4media
Naziya Alvi Rahman May 11, 2020 8:46 AM
Chaudhry, Group President, Corporate Brand Custodian at Adani Group talks about dealing with the corona crisis, leveraging the digital approach, charting the future of communication and more
Nafisa Shaheen May 11, 2020 8:20 AM
Guest Column: Neha Dk, Marketing Director, Pizza Hut India, says everyone has a 'COVID-19 filter' applied to their conversations, which is bound to alter consumer behaviour
In today's edition of 'Beating All Odds', Pawan Jailkhani, Chief Revenue Officer of 9X Media, speaks with Naziya Alvi Rahman, Editor of e4m
Naziya Alvi Rahman May 8, 2020 8:36 AM
