The ByteDance-owned company wrote to the IT ministry, stating that it was compliant with the new intermediary guidelines even before it was enforced in India
The month-long campaign kickstarted on International Dance Day and aims at spreading positivity, health & mental wellness, and social happiness through dance
In a conversation with e4m, Sharma, CCO, Hindi Mass Entertainment, Viacom18, speaks about Bigg Boss, upcoming shows and production challenges in the new normal
While the viewers are excited for the display of breathtaking performances on ‘DKD,’ there has been a lot of speculation over who will be the mentors this season
Dr. Mahesh Gupta of Kent RO Systems talks about Kent’s CamAttendance system, the relevance of innovation and adaptation, the brand’s marketing roadmap and further expansions
Industry analysts say although these shows help advertisers in building brand recall & reach, TV networks are likely to stick to last year’s ad rates, considering the impact of Covid on advertisers
Twitter has also expressed that its bid will be less regulated that Microsoft's and will not face pressure from China since it's not operational in the country
Content is undoubtedly the king but while there is UGC that generates a lot of interest among users, there are also marketing tools that help in accelerating the reach of these campaigns