This year, brands aim to redefine what Diwali means beyond the celebrations

e4m Staff Nov 10, 2023 8:57 AM

The film has Amitabh Bachchan, Jaya Bachchan and Katrina Kaif among other stars

e4m Staff Oct 31, 2023 6:41 PM

We pick out the campaigns that have stood out among the clutter of festive ads

Tanya Dwivedi Oct 26, 2022 8:57 AM

On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years

Sandhya Raghavan Oct 20, 2022 8:59 AM

Social Panga has conceptualised the new digital film for the brand

exchange4media Staff Oct 15, 2022 7:59 AM

On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years

Sandhya Raghavan Oct 13, 2022 8:42 AM

On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years

exchange4media Staff Oct 6, 2022 9:00 AM

On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years

Sandhya Raghavan Sep 29, 2022 8:50 AM

Here's a look at exchange4media's pick of creative ads this year that stood out from the pack

Kanchan Srivastava Dec 27, 2021 9:25 AM

As per industry heads, brands have been cautious but there has been an upward swing compared to the last quarter

Noel Dsouza Nov 18, 2020 8:31 AM

The digital film series launched for #DiwaliAurParle campaign showcases four short stories of key events that make the Diwali preparations special

exchange4media Staff Nov 16, 2020 8:12 AM

From Cadbury Celebrations to Birla White, here are some campaigns that stepped up to embrace the new complexities while showcasing the spirit of the festival

Misbaah Mansuri Nov 13, 2020 8:38 AM

Mondelez's Anil Viswanathan and Ogilvy India's Sukesh Nayak discuss Cadbury's 'most generous ad ever', which helped promote more than 1,800 local businesses

Neeta Nair Nov 11, 2020 9:01 AM

Conceptualised by Ogilvy, the campaign provides an advertising platform to local retailers, whose businesses would have been impacted by the pandemic

exchange4media Staff Nov 7, 2020 7:51 AM