Diwali ads: Love and homecoming at the heart of campaigns this festive season
This year, brands aim to redefine what Diwali means beyond the celebrations
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Kalyan Jewellers launches star-studded Diwali ad campaign
The film has Amitabh Bachchan, Jaya Bachchan and Katrina Kaif among other stars
Best Diwali ads 2022: Gratitude and empathy at the heart of festive campaigns this year
We pick out the campaigns that have stood out among the clutter of festive ads
Throwback Thursday: The ad that made Moti synonymous to Diwali
On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years
'All profits are not monetary', says Tally in new Diwali ad
Social Panga has conceptualised the new digital film for the brand
Throwback Thursday: When Aishwarya Rai and AR Rahman came together for a Titan Diwali ad
On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years
Throwback Thursday: Mess or a rangoli? This Archies ad from the 90s is clever and cute
On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years
Throwback Thursday: How Asian Paints' 1992 ad celebrated a poignant homecoming for Diwali
On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years
From HP Omen’s Gamerkind to Cadbury Diwali ad with SRK: Top 5 innovative ads of 2021
Here's a look at exchange4media's pick of creative ads this year that stood out from the pack
Were brands in tune with spending on radio this Diwali?
As per industry heads, brands have been cautious but there has been an upward swing compared to the last quarter
Parle shows why Family is at the heart of every Diwali celebration
The digital film series launched for #DiwaliAurParle campaign showcases four short stories of key events that make the Diwali preparations special
e4m Diwali ad list: Campaigns that cracked the new normal Diwali code
From Cadbury Celebrations to Birla White, here are some campaigns that stepped up to embrace the new complexities while showcasing the spirit of the festival
Why Cadbury shared its Diwali ad with local stores through a first-of-a-kind use of AI
Mondelez's Anil Viswanathan and Ogilvy India's Sukesh Nayak discuss Cadbury's 'most generous ad ever', which helped promote more than 1,800 local businesses
Cadbury Celebrations' latest Diwali ad is 'Not Just A Cadbury Ad'
Conceptualised by Ogilvy, the campaign provides an advertising platform to local retailers, whose businesses would have been impacted by the pandemic