Duroflex appoints Ullas Vijay as CMO and Sudhanshu Krishna as CSO
Vijay was earlier with Bata India and Krishna with Eurreka Forbes
duroflex
Duroflex is Royal Challengers Bengaluru’s ‘official sleep partner’
Duroflex will also be launching an exclusive RCB limited-edition mattress
Duroflex appoints Shridhar Balakrishnan as Group CEO
This is part of the company's vision to transition from a family-run business to a corporate organization
Duroflex appoints Girish Appu as Chief Operating Officer
Appu was previously with 3M India
Virat Kohli advocates great sleep for long, active life in new TVC for Duroflex
The brand film is set to be aired on all major national television channels
Virat Kohli shares tip for good sleep in his first campaign for Duroflex
The TVC has been conceptualized by Tilt Brand Solutions
Virat Kohli upholds Duroflex's promise of 'not 8 hours but great hours of sleep'
Kohli, who is the national brand ambassador of the sleep solutions brand, stars in its new TVC
Virat Kohli named brand ambassador of Duroflex
The association with the sportsman will help amplify the message of quality sleep to a wider audience
Duroflex shares the best way to junk your old mattresses
The sleep solutions provider has released a new digital film to introduce their 'Mattress Exchange' program
Duroflex appoints Rajat Rastogi as new CFO
Rajesh Kumar Dash joins as Product and Category Head
Smita Murarka quits as Duroflex CMO
She was heading marketing for the brand for nearly 3 years
For those who take their sleep seriously, says campaign for Duroflex Wave Plus
The campaign comprises three digital films
Duroflex picks The Brand Sigma for OOH campaign
The ‘Festival of Change’ is a pan India campaign
A good night sleep with Duroflex: Secret behind Alia Bhatt’s glow
The TVC will be aired on all major national television channels and also promoted across digital channels
‘Asli neend’ is only with Duroflex, says Alia Bhatt in new campaign
The two-film campaign will be aired on all major national television channels and also promoted across digital channels
Duroflex is focusing on a digital-led growth strategy: CMO Smita Murarka
In today’s edition of e4m Pride of India Brands series, Duroflex Chief Marketing Officer Smita Murarka shares with us the brand’s journey so far, the pandemic’s influence & more
Duroflex & Rohit Bal collaborate for bed linen collection 'Masterpiece'
The collaboration brings together the best of both worlds with Bal’s exquisite sense of design coupled with Duroflex’s expertise in understanding consumer needs
Duroflex launches new campaign with Alia Bhatt
The 'no more useless kharcha' campaign aims to make the younger audience consider sleep essentials as a smart investment
Video, vernacular and voice are here to stay: Mathew Chandy
At the e4m Influencer Marketing Conference, Chandy, the MD of Duroflex, explained how local influencers and campaigns helped the brand grow its sales from smaller towns
‘Through our Nothing Like Duroflex campaign, we want to upgrade the way India sleeps’
Duroflex CMO Smita Muraraka talks about their new campaign with Alia Bhatt
Duroflex launches its first campaign with Alia Bhatt
The campaign has been conceived by Creativeland Asia, and launched nationally through a multi-channel strategy
Alia Bhatt named first-ever brand ambassador for Duroflex
Bhatt will be seen in the brand's next campaign
On marketing health in a new consumer-driven India
At the second edition of e4m Health Communication Conference, panellists shared their best marketing lessons in the healthcare ecosystem during the pandemic
Festive Advertising: Brand campaigns that are lighting up our screens
From Lifestyle to Sunlight, we take a look at ads that have managed to create some noise with their festive communication
‘Integrating brick-and-mortar & online platforms will be key’
Guest Column: Smita Murarka, VP-Marketing, Duroflex says consumers will now look for fluidity of purchase and brands they can trust
Duroflex says they've #GotYourBack in latest campaign for Duropedic range
The lighthearted campaign captures the essence of various activities and poor postures that can take a toll on one’s back
Our approach is to not cut but optimise marketing spends: Smita Murarka, Duroflex
Murarka, VP - Marketing, Duroflex, feels that OTT, Social and Influencer Marketing will become more important ways of reaching out to the consumer, as we go forward
Duroflex encourages people to be optimistic for a #BetterTomorrow
Duroflex also hosted a series of live sessions from their social channels to help people stay fit and engaged while staying in during the lockdown
Duroflex urges people to #StayIn & #StayHome
The film by Duroflex has a social message of staying indoors in the safest and most comforting space we have - our beds
Duroflex & Dozee offer free respiratory health devices for quarantined Bangaloreans
The devices will help in monitoring health, allowing doctors to check vitals remotely and possibly flag off health deterioration in advance
Duroflex's #YawnOffSleepOn campaign gets more than 6.8 million views
The campaign also garnered major impressions with over 4.2 million engagements
Duroflex launches #YawnOffSleepOn campaign for World Sleep Day
The brand is calling out to people to share funny yawn videos on their social media pages with #YawnOffSleepOn
Duroflex appoints Smita Murarka as Vice President, Marketing
Prior to joining Duroflex, Murarka was Head of Marketing at Amante, MAS Brands India