Titled 'Engineers: The Driving Force' , the film reminds the world that no matter how advanced the machine, it cannot replace the ingenuity of human minds
While Instagram, Thread, X and Snapchat are strengthening their Search Ad feature, some industry experts say commerce search will be keenly fought between the social platforms
The Managing Director, South APAC, at Criteo talks to e4m about the company’s growth from a single solution company to a multi-product commerce media platform
The launch of an innovation like My Ad Center will allow people to pick the types of ads they want to see and control how their data informs ads they see across YouTube, Search and Discover
Created to mark 25th anniversary, the first-ever TVC of the brand built an emotional connection with the TG, created a high recall value & emphasised the pan-India presence
The threat comes after the Australian government's landmark law that, if implemented, would make Google, Facebook and other tech companies pay media outlets for news
Industry experts Anubhav Sonthalia, Gaurav Shitak and Sandesh Gupta shared their insights on the potential of search engine advertising, and the future of voice and vernacular search.
Guest Column: Himani Ahuja, Communications Specialist & Founder at One Digital, says the strength of a brand is identified via reputation multiplied by visibility & how relevant it is to the audience
The agency will be in charge of developing effective digital engagement strategies focused on social media management, development of creative assets and SEO