Jaya Acharya will lead strategic marketing initiatives aimed at enriching the resort’s brand positioning and enhancing guest engagement through storytelling
Ajay Gupte, CEO of Wavemaker South Asia, talks to e4m on being adjudged the Media Agency of the Year at Goafest 2024, focus of the year, growth expectations & more
Award won for a 5-minute long promotional film for the Netflix series ‘Sex Education’
On Day 3 of Goafest 2024, Shashank Srivastava and Sunil Kataria spoke about the evolving market landscape
Leo Burnett, Famous Innovations and Maitri Advertising Works win Grand Prix
The panel deliberated on adaptability and client-centricity, stressing the need for leaders to align with evolving market dynamics while maintaining a focus on client success
On Day 2 of Goafest 2024, industry experts took part in a panel discussion on content creators and influencers building trust and thriving in the digital world’
At Goafest 2024, panellists dived deep into why there was a distinction between traditional and new-age marketing and how adaptability was key for growth in an ever-evolving market landscape
FCB Group India walks away with both Grand Prix of the day
On Day 2 of Goafest, a panel of experts discussed how brands can gain and preserve consumer trust in the digital world
At Goafest 2024, panellists from media and entertainment deliberated on gender-sensitive marketing and tackling unconscious biases promoted through advertising
During a keynote speech on Day 2 of Goafest 2024, Snap India head Pulkit Trivedi spoke about how Snapchat has been building a “safe and creative space” for the GenZ
Harit Nagpal, Sanjiv Mehta, Tahira Kashyap, Vikrant Massey and Medha Shankar among the speakers on Day One
EssenceMediacom wins Grand Prix for Airtel 5G Plus campaign
At Goafest, Sanjiv Mehta, Executive Chairman of L Catterton India, spoke about 'Navigating The Age Of Adaptability: Leading with Vision, Flexibility, and Purpose'
Speaking at Goafest 2024, Tata Play MD and CEO Harit Nagpal said disruption is the new norm
The three-day advertising fest will kickstart on 29 in Mumbai for the first time
The advertising fest will be co-presented by Snapchat along with WhatsApp as Technology Partner and Hindustan Times as Digital Partner
Set to host experts from the creative sector with a focus on ‘The Age of Adaptability'
In a conversation with e4m, Ajay Kakar shared that they received 3,506 entries from 273 companies for Abby Awards this year
SnapChat comes on board as Goafest co-presenter; ISA and IOAA to hold sessions
The Abby Awards will be held on the 29th, 30th, and 31st of May during Goafest 2024
Musically gifted admen can perform in front of the Goafest audience and stand a chance to win a cash prize of Rs 50,000
The event is scheduled to take place from May 29-31 in Mumbai
The relocation has been done in consideration of the Lok Sabha elections
A news report says that the 17th edition of the annual event will now be a two-day fest instead of three, scheduled for May 30 and 31
The 17th edition of the fest will go on till 31st May and will be held at the Grand Hyatt, Bambolim, Goa
The campaign is live on digital and social media platforms
The list features the most prominent 100 digital influencers in India
The acquisition has been done as per the terms of the original plan
The sponsorship is for three seasons, from 2023 to 2026
The CEO-South Asia of EssenceMediacom spoke to e4m Editor Naziya Alvi Rahman on handling the big merger, expanding the agency and the recent win at Goafest
At the recently-concluded Goafest, the Managing Partner of Enormous Brands shared with e4m how he unwinds on the weekends, his love for breakfast and more
The media group stood second in the category with 16 points overall
On the final day of Goafest 2023, Publicis Groupe held a masterclass by Vikram Pandey, NCD at Leo Burnett India, and Varun Shah, EVP at Prodigious
Advertising Rocks is an attempt to provide a stage for India's creative community to demonstrate their musical abilities
Through engaging discussions and thought-provoking insights, a panel at Goafest 2023 delved deep into the topic ‘IAA - Voice Of Change on Gender Bias’
Leo Burnett also named Branded Content & Entertainment Specialist Agency of the Year and Brand Activation & Promotions Specialist Agency of the Year; McCann Worldgroup India wins Young Maverick award
On Day 3 of Goafest 2023, a panel of experts highlighted the importance of holding agencies accountable for outcomes, and not for saving client's money
Some moments from the festival of creativity
Kapoor spoke to e4m Editor Naziya Alvi Rahman on the sidelines of Goafest 2023
Day 2 of Goafest 2023 saw a panel of experts coming together to discuss how content creators and agencies can create a thriving creative community
Anandan, Managing Director - Sequoia Capital & Surge, was speaking at a knowledge seminar at Goafest 2023
Leo Burnett India wins Grand Prix & Digital Specialist Agency of The Year honour; FCB Group India wins Direct Specialist Agency of The Year and PR Specialist Agency of The Year titles
At Goafest 2023, panellists discussed the future of connected devices and cross channel measurements
Some moments from the festival of creativity
The group won Gold for the entry titled 'Centenary Campaign'
Paul, the Chairman and Chief Creative Officer of BBDO, speaks to Naziya Alvi Rahman during Goafest 2023
On the sidelines of Goafest 2023, the Managing Director of Colgate Palmolive India spoke to e4m Editor Naziya Alvi Rahman
On Day 1 of Goafest 2023, a panel of industry heads deliberated on how marketing concepts are evolving with the changing consumer choices