ipl-ads

We take a look at some of the amazing ad campaigns that made us look forward to commercial breaks even during the cricket matches

e4m Desk Mar 23, 2024 7:57 AM

What we thought about the latest IPL ad, starring Delhi Capitals' David Warner, Manish Pandey and Prithvi Shaw

e4m Desk Apr 22, 2023 9:19 AM

Our two cents on the latest Lay's ad for the IPL season

e4m Desk Apr 19, 2023 9:03 AM

Here is our roundup of the most interesting ad campaigns so far for the tournament

e4m Desk Apr 17, 2023 8:52 AM

What experts thought about JioMart's 'Shopping Aisa, India Jaisa' campaign that spotlights the human side of transactions in India

Sandhya Raghavan & Tanzila Shaikh Apr 14, 2023 4:27 PM

Experts give their reviews for the recent two-film campaign by Swiggy for 'Match Day Mania'

Sandhya Raghavan Apr 13, 2023 2:14 PM

Industry watchers explain how and why IPL ads have changed from the days of 'Manoranjan ka baap' and 'Jumping Japang' to the age of data-driven campaigns

Tanzila Shaikh Apr 13, 2023 9:12 AM

Brand experts analyse Dream11’s series of ad campaigns with actor Aamir Khan and top cricketers Rohit Sharma and Hardik Pandya

Kanchan Srivastava Apr 5, 2023 8:44 AM

Industry insiders remain unimpressed with most of the TV ads running during IPL 2022

Mansi Sharma Apr 25, 2022 8:42 AM

The campaign highlights the brand's promise of believing in each individual’s potential and encouraging them to fulfill their aspirations

e4m Desk Apr 18, 2022 8:46 AM

Entropik Tech report analyses a few of the IPL ads based on attention, engagement and emotions to generate an overall Affect Lab (AL) score

e4m Desk Apr 8, 2022 8:36 AM

These clutter-breaking IPL campaigns have gone big on quirk, humour and creativity

e4m Desk May 3, 2021 8:39 AM

Industry watchers note that newer age brands are trying to sell their product proposition with clutter-breaking ads more creatively than even legacy players

Misbaah Mansuri Apr 26, 2021 8:46 AM

Adlanders believe that with the industry now well attuned to work from home, the sentiment with regards to ads is positive despite the challenges

Misbaah Mansuri Apr 20, 2021 8:57 AM

Upstox Co-founder Kavitha Subramanian noted that the IPL campaign tries to create a message for youth to take their finances seriously & realise that the process is not as complicated as it seems

Mansi Sharma Apr 13, 2021 8:38 AM

From Zomato to Parle G, here’s how other brands anchored on to CRED and Rahul Dravid’s big moment on social media

Mansi Sharma Apr 12, 2021 8:23 AM

The brand will launch a 360-degree integrated campaign with Arshad Warsi as its face

Mansi Sharma Apr 9, 2021 8:43 AM

As the hub of ad shoots and post-production Mumbai goes into yet another lockdown, creative agencies are finding it difficult to finish off the work within deadlines

Mansi Sharma Apr 7, 2021 9:11 AM

OOH experts share that IPL will be a big draw for branding on billboards this year with a surge of 25 % in OOH spends

Noel Dsouza Mar 18, 2021 8:56 AM

Amidst chatter about the dip in quality of IPL ads this year, the agency world elaborates on how it is navigating through a longer pre-production phase, internet connectivity issues & other hurdles

Misbaah Mansuri Sep 28, 2020 8:46 AM

Experts from the adland feel brand activity around the cricketing extravaganza has not been too impressive this year so far

Neeta Nair Sep 21, 2020 9:23 AM

We find out about the buzz in the advertising industry around IPL this year

Neeta Nair Sep 1, 2020 9:24 AM

Sunil Lulla, CEO, BARC India spoke on the topic - What new at BARC? – while delivering the keynote speech at the unveiling of the Pitch Madison Advertising Report 2020

e4m Desk Feb 14, 2020 9:17 AM