Ajay Mehta is currently the Chief Content Officer of Mindshare India

e4m Staff Jun 19, 2024 8:58 AM

Tibrewala and Mehta’s stint with the company spans nearly 15 years

e4m Staff Feb 12, 2024 11:05 AM

Ajay Mehta, MD – Cinema and OOH, GroupM India, speaks to e4m about the growth expected in the OOH sector, their display for Sprite during the India-Pak match, and more

Sonam Saini Nov 6, 2023 9:19 AM

Guest Column: Sanjay Mehta, Joint CEO of Mirum India, writes on how eCommerce advertising presents a unique opportunity if one can take full advantage of it

Sanjay Mehta May 23, 2023 9:03 AM

At the e4m NEONS OOH Conference, industry leaders, Ajay Mehta and Rajeev Dhal shared insights on ‘Transforming OOH Landscape’

exchange4media Staff May 20, 2023 12:47 PM

Mehta takes over from Dalveer Singh who has stepped down 

exchange4media Staff Apr 17, 2023 1:36 PM

Ajay Mehta, Founder and MD, Interactive Television, and MD of Kinetic India, shares toplines of emergent trends in the outdoor advertising medium

Ajay Mehta Jan 27, 2023 7:56 AM

In conversation with exchange4media, Ajay Mehta, Founder and MD, Interactive Television, and MD of Kinetic India, spoke about how 2022 was panning out for the OOH industry 

Sonam Saini Jul 27, 2022 8:35 AM

The inaugural edition of the Influencer Marketing Conference witnessed an insightful discussion on building brands through influence

exchange4media Staff Sep 18, 2021 9:05 AM

Checking for audience feedback before an ad goes live is common practice in mainline. But in digital, where timelines are shorter and purse strings tighter, pretesting has not been viable

Mansi Sharma Jul 2, 2021 8:22 AM

The account will be serviced from Mirum’s Mumbai office

exchange4media Staff Mar 22, 2021 12:17 PM

Mirum will be responsible for brand communication, digital strategy and execution apart from performance-focused media campaigns

exchange4media Staff Jan 7, 2021 11:50 AM

Guest Column: Sanjay Mehta, Joint CEO of Mirum India, says, it’s important for businesses to create a lasting impression with their digital or remote touchpoints

Sanjay Mehta Dec 24, 2020 1:07 PM

On the second day of the event, influencer marketing experts shared the qualities required while going for an influencer

exchange4media Staff Nov 27, 2020 9:18 AM

The theme for the event is 'Digital Transformation through Content Transformation'

exchange4media Staff Nov 25, 2020 8:42 AM

On 25th& 26th November, a host of industry experts will share insights on how digital transformation has propelled the growth of content marketing

exchange4media Staff Nov 20, 2020 9:22 AM

The proposed services will bring together the sports industry expertise, network and on-ground presence of IOT and the creative, digital and marketing automation expertise of Mirum

exchange4media Staff Sep 10, 2020 12:04 PM

The Managing Director of Cinema (ITV) and OOH (Kinetic) spells out his new client solutions, insights on the in-house tool IOM & trends that will be potent for this new post-COVID market environment

Noel Dsouza Aug 3, 2020 8:42 AM

The account will be serviced from the agency’s Delhi office

exchange4media Staff Jul 17, 2020 10:56 AM

India On The Move (IOM) will provide customised mapping solution for clients with outline of audience aggregation across geographies

exchange4media Staff Jul 10, 2020 1:17 PM

On the panel - Ajay Mehta, Gautam Bhirani, Siddhartha Butalia, Pramod Bhandula, Upinder Singh and Vinkoo Chakraborty; moderator - Naziya Alvi Rahman

exchange4media Staff Jul 7, 2020 9:11 AM

While the revival for Outdoor could take anything from six to nine months, industry experts remain undeterred as they gear up for what they expect to be the sector’s strongest comeback

Eularie Saldanha & Noel Dsouza Jul 1, 2020 9:19 AM

Mehta will continue to be based out of Gurgaon and will report to Prasanth Kumar, CEO, GroupM South Asia

exchange4media Staff Jun 9, 2020 3:21 PM

At the e4m e-Content Jam, a panel of industry experts discussed strategies to stay relevant, sensitive and true while creating content in these Covid times

exchange4media Staff May 30, 2020 9:22 AM

The account will be serviced from Mirum India’s Delhi office

exchange4media Staff May 14, 2020 12:02 PM

Experts say a 3-month lockdown can take away 20-30% of the estimated Digital ad revenues for 2020, raising questions on whether the medium will be the biggest beneficiary or just the least affected

Neeta Nair May 13, 2020 8:10 AM

Ajay Mehta, Nikhil Mayne and Samraat Kakkar to take on new leadership roles in major rejig announced by Mindshare

exchange4media Staff May 7, 2020 1:38 PM

In this edition of 'Beating All Odds', Hareesh Tibrewala and Sanjay Mehta, Joint CEOs - Mirum India, speaks to exchange4media Editor Naziya Alvi Rahman

Naziya Alvi Rahman May 6, 2020 8:36 AM

Prior to this, Thingalaya was Digital lead for SVOD and Music verticals of ZEE5

exchange4media Staff Mar 25, 2020 3:58 PM

Mirum India will support Update Geotarget with a bouquet of digital services across Brand Planning, Media Planning and Social Media Management

exchange4media Staff Feb 24, 2020 3:01 PM

After YouTube announced policy changes with regard to kids' content, experts laud its efforts to ensure the platform is safe for children and discuss implications for content creators

Shikha Paliwal Jan 10, 2020 9:12 AM