Ajay Mehta, MD – Cinema and OOH, GroupM India, speaks to e4m about the growth expected in the OOH sector, their display for Sprite during the India-Pak match, and more
Bhatt has 21 years of expertise in the automotive sector
Ajay Mehta, Founder and MD, Interactive Television, and MD of Kinetic India, shares toplines of emergent trends in the outdoor advertising medium
Kinetic collaborated with MediaCom and Ogilvy to deliver the campaign
In conversation with exchange4media, Ajay Mehta, Founder and MD, Interactive Television, and MD of Kinetic India, spoke about how 2022 was panning out for the OOH industry
OOH leaders say that location and consumer insights are available with the billboard industry but the only cause for concern is presumed vs definite data
Experts say that the two categories contribute around 30% of the media spends on OOH and this is expected to increase significantly
Arora had quit from his post as Co-CEO of Kinetic India in September last year
Guest Column: Ajay Mehta, Founder & MD, Interactive Television (iTV) & MD, Kinetic India, says, this is the time to move from being perception-based mediums to data-driven & technology-enabled mediums
Industry players say brands have renewed their interest in the medium and some new sectors have also come on board boosting the recovery process
Also, with new market environment post-Covid giving momentum to several new sectors like health, OTT, edu-tech and automobile, these categories have increased their OOH spends
OOH leaders analyse brand opportunities, learnings from other cities and DOOH amplification under MHA guidelines as restaurants in Mumbai finally re-open in October ahead of the festive season
OOH experts share insights on why a measurement system is of paramount importance in the current COVID market scenario
Arora has been a part of the agency for nearly three years
The Managing Director of Cinema (ITV) and OOH (Kinetic) spells out his new client solutions, insights on the in-house tool IOM & trends that will be potent for this new post-COVID market environment
Given the unpredictable business environment due to the COVID crisis, marketers are looking for ROI-driven campaigns and accountability for each ad dollar spent
India On The Move (IOM) will provide customised mapping solution for clients with outline of audience aggregation across geographies
Lokhande's last day with the agency is August 14, 2020
Guest Column: Charanjeet Arora, Co-CEO, Kinetic Worldwide, India, shares tips on how to stay motivated during the COVID-19 crisis
OOH industry leaders talk about how the COVID-19 pandemic has hindered their agencies and their expectations on when growth will pick up
With the coronavirus pandemic throwing a spanner into the works of OOH, experts discuss the future of the industry in terms of growth
According to early estimates, the sector could face up to 15% dip in business in the short term
Rachna Lokhande, Co-CEO, Kinetic Worldwide, and Iftekhar Ahmed, VP Marketing, iBall India, engaged in a chat on integrating mediums and running successful campaigns
A look at how the fashion-forward sportswear brand sprinted ahead of the competition with its unique marketing mantra and influencers who align with the brand's voice
We take a look into the insightful sessions that took place in the 9th edition of NEONS OOH Conference as we gear up for this year’s conference
The Co-CEO of Kinetic India shares his predictions and insights about what 2020 will hold for the Out-Of-Home industry in India