kinetic
Ajay Mehta, MD – Cinema and OOH, GroupM India, speaks to e4m about the growth expected in the OOH sector, their display for Sprite during the India-Pak match, and more
Sonam Saini Nov 6, 2023 9:19 AM
Ajay Mehta, Founder and MD, Interactive Television, and MD of Kinetic India, shares toplines of emergent trends in the outdoor advertising medium
Ajay Mehta Jan 27, 2023 7:56 AM
Kinetic collaborated with MediaCom and Ogilvy to deliver the campaign
exchange4media Staff Aug 16, 2022 2:44 PM
In conversation with exchange4media, Ajay Mehta, Founder and MD, Interactive Television, and MD of Kinetic India, spoke about how 2022 was panning out for the OOH industry
Sonam Saini Jul 27, 2022 8:35 AM
OOH leaders say that location and consumer insights are available with the billboard industry but the only cause for concern is presumed vs definite data
Noel Dsouza Feb 8, 2021 9:06 AM
Experts say that the two categories contribute around 30% of the media spends on OOH and this is expected to increase significantly
Noel Dsouza Jan 29, 2021 8:19 AM
Arora had quit from his post as Co-CEO of Kinetic India in September last year
exchange4media Staff Jan 7, 2021 9:14 AM
Guest Column: Ajay Mehta, Founder & MD, Interactive Television (iTV) & MD, Kinetic India, says, this is the time to move from being perception-based mediums to data-driven & technology-enabled mediums
Ajay Mehta Dec 23, 2020 8:59 AM
Industry players say brands have renewed their interest in the medium and some new sectors have also come on board boosting the recovery process
Noel Dsouza Nov 12, 2020 9:41 AM
Also, with new market environment post-Covid giving momentum to several new sectors like health, OTT, edu-tech and automobile, these categories have increased their OOH spends
Noel Dsouza Oct 26, 2020 8:59 AM
OOH leaders analyse brand opportunities, learnings from other cities and DOOH amplification under MHA guidelines as restaurants in Mumbai finally re-open in October ahead of the festive season
Noel Dsouza Oct 1, 2020 8:01 AM
OOH experts share insights on why a measurement system is of paramount importance in the current COVID market scenario
Noel Dsouza Sep 28, 2020 8:35 AM
Arora has been a part of the agency for nearly three years
exchange4media Staff Sep 22, 2020 9:33 AM
The Managing Director of Cinema (ITV) and OOH (Kinetic) spells out his new client solutions, insights on the in-house tool IOM & trends that will be potent for this new post-COVID market environment
Noel Dsouza Aug 3, 2020 8:42 AM
Given the unpredictable business environment due to the COVID crisis, marketers are looking for ROI-driven campaigns and accountability for each ad dollar spent
Noel Dsouza Jul 24, 2020 8:54 AM
India On The Move (IOM) will provide customised mapping solution for clients with outline of audience aggregation across geographies
exchange4media Staff Jul 10, 2020 1:17 PM
Guest Column: Charanjeet Arora, Co-CEO, Kinetic Worldwide, India, shares tips on how to stay motivated during the COVID-19 crisis
Charanjeet Arora May 15, 2020 3:40 PM
OOH industry leaders talk about how the COVID-19 pandemic has hindered their agencies and their expectations on when growth will pick up
Noel Dsouza Apr 27, 2020 9:07 AM
With the coronavirus pandemic throwing a spanner into the works of OOH, experts discuss the future of the industry in terms of growth
Anjali Thakur Apr 7, 2020 8:30 AM
According to early estimates, the sector could face up to 15% dip in business in the short term
Ruhail Amin Mar 25, 2020 8:44 AM
Rachna Lokhande, Co-CEO, Kinetic Worldwide, and Iftekhar Ahmed, VP Marketing, iBall India, engaged in a chat on integrating mediums and running successful campaigns
exchange4media Staff Mar 14, 2020 8:59 AM
A look at how the fashion-forward sportswear brand sprinted ahead of the competition with its unique marketing mantra and influencers who align with the brand's voice
Noel Dsouza Feb 17, 2020 8:50 AM
We take a look into the insightful sessions that took place in the 9th edition of NEONS OOH Conference as we gear up for this year’s conference
exchange4media Staff Feb 3, 2020 6:38 PM
The Co-CEO of Kinetic India shares his predictions and insights about what 2020 will hold for the Out-Of-Home industry in India
Anjali Thakur Jan 7, 2020 8:36 AM
