Regional language usage becomes essential to show grassroots connection, understanding of local and regional issues, and creating a personal bond with the voter, say experts
Union minister Ashwini Vaishnaw has told a media house that that the new law can either be an independent legislation or be a part of the Digital India Bill
Star Sports has joined hands with India Signing Hands to provide ball-by-ball updates using Indian sign language
The film has been released in collaboration with ‘India Signing Hands’ - an organization dedicated for the deaf community of India
With digital revolution brining more of ‘Bharat’ online, advertisers need to increasingly be aware of and offer localization and cultural relevance in their communication, say experts
The move is aimed at supporting Indian language news publishers
Applications for the Indian Languages Program will be accepted till June 30, 2023
The report deals with the news content consumption preferences and behaviours of the online Indian language news consumer in India
The app is expected to sell inventory, not only on impressions but also as 10-second slots, the way it is sold on TV
The video highlights how most Indians are unable to fulfill even their fundamental rights like the right to education and the right against exploitation as the internet is really siloed for them
Media experts assert that language feeds have not only helped broadcaster to expand the viewership base but has also provided an opportunity for brands to launch region-specific advertising campaigns
The annual regional ads leaderboard features ads across six languages – Marathi, Telugu, Bangla, Punjabi, Tamil, and Kannada
While there has been a considerable increase in interest for local languages, north-eastern and several northern regions are still overlooked, the industry opines
Bumble’s community can now select up to five badges from over 100 languages globally and over 30 languages in India
Brand Communication Strategist Srinivasan, in a session sponsored by Star India Network, delved into the power of mother tongue for regional marketing
Second regional language Ads Leaderboard has most-watched regional language ads for the period H1’21
The channels launched are NEWJ (Punjabi), NEWJ (Odia), NEWJ (Assamiya/Assamese) and NEWJ (Urdu)
Earshot is the first podcast platform to stream its signature podcasts and original series in Dolby Atmos
The news website has also conducted interviews with celebrities from the Tamil entertainment and film industry to see how the stars are planning to celebrate the festival
In his last stint, Sharma was the National Sales Head, Display & Branded Content for Bindass
While the leading story on the front page of the newspaper was delivered through sign language, the section also had a QR code to learn more about the topic
Average ad volume per day for regional channels has risen by 74% in June compared to April, shows the data
Rahane will be endorsing the brand’s mobile application
A weekly fun feature by The Digital Fellow on special days of the month
Conceptualised in-house, #WhatTheFalooda intends to create empathy for customer care executives who are on the receiving end of complaints