Despite the decision to retire from wrestling and the disqualification from Olympics, brand experts say Vinesh Phogat's brand value will majorly remain unaffected

Chehneet Kaur Aug 8, 2024 9:08 AM

An encore of Neeraj Chopra's 2021 win today would naturally boost his brand, say experts. However, some believe there has been an overestimation and brands queuing up are blind betting

Chehneet Kaur Aug 6, 2024 9:23 AM

Experts outline the rules for brands to win back consumer trust after the recent spate of food safety issues that see no signs of abating

Payal Gwalani Jun 26, 2024 9:29 AM

The campaign showcases a banter between the star couple - Ranveer and Deepika

e4m Staff Apr 5, 2024 11:48 AM

Female cricketers may have limited exposure and score low on recall, but they can endorse a much wider variety of brands than their male counterparts, say experts

Chehneet Kaur Mar 29, 2024 8:47 AM

Brands and endorsers have opted for stirring controversies on the internet to grab eyeballs. But does this have any adverse long term impacts? Brand experts chime in

Chehneet Kaur Dec 11, 2023 8:45 AM

As the actor turns 38 today, we take a quick look at Singh’s journey in the endorsement world

Tanya Dwivedi Jul 6, 2023 9:31 AM

Conceptualised and created by McCann, the campaign is named ‘khayaal jo ghar ko ghar banaye’

exchange4media Staff Mar 23, 2023 5:37 PM

Morrisett was known as an experimental educator for using TV as a medium of education

exchange4media Staff Jan 25, 2023 11:15 AM

The conclave will be held at The Radisson Blu Plaza, Delhi, 10am onwards

exchange4media Staff Nov 29, 2022 7:57 AM

Lloyd's campaign for Bengal is being extensively covered in print, digital and BTL

exchange4media Staff Oct 8, 2022 7:58 AM

With crypto exchange Vauld suspending transactions, questions are being raised about the lack of adherence to influencer advertising norms

Kanchan Srivastava Jul 8, 2022 8:34 AM

Over 60 start-ups have set foot in the Tata IPL arena with 18 of them being fintech brands. What are the rules of this game? We ask experts

Kanchan Srivastava Mar 31, 2022 8:36 AM

From tweaking media strategies to seeking out hybrid planners, ad agencies are planning to leave no stone unturned, say industry observers

Kanchan Srivastava Mar 4, 2022 8:32 AM

The ROI agency has taken over the crucial account after beating MediaCom who serviced it for 12 long years

exchange4media Staff Nov 5, 2021 1:31 PM

Prior to this, he has worked with Telugu streaming platform aha, Network18, YuppTV, and Deloitte

exchange4media Staff Sep 7, 2021 7:27 PM

The appointments mark the culmination of a strategic re-set of global brand leadership within the dentsu international global media agency brands

exchange4media Staff May 28, 2021 12:41 PM

According to experts, the clean slate screams opportunity for brands. The move might be a part of a planned strategy, they said

Tasmayee Laha Roy Jan 7, 2021 7:40 AM

CCI will focus on bringing creative individuals from organizations and communities together to inspire a behaviour change across India

exchange4media Staff Aug 6, 2020 2:21 PM

Guest Column: Lloyd Mathias, Business Strategist & former Asia-Pacific Marketing Head of HP Inc, writes a fitting tribute to adman Goutam Rakshit, who passed away on March 31st

Lloyd Mathias Apr 2, 2020 9:07 AM

Panellists Lloyd Mathias, Amit Tiwari, Satyajit Sen, & Ashish Sehgal deliberated on how marketers can leverage news media without denting the integrity of news at the e4m News Next 2020 Conference

exchange4media Staff Feb 24, 2020 8:33 AM