Kartik Mahadev, the CMO for Content SBU Brand Management at Zee, challenges the notion that pay TV is on the decline at the e4m Business Leaders Retreat

e4m Staff Aug 9, 2024 9:11 AM

Vinay Singh Kushwaha, Chief Technical and Strategy Officer of the company, retires today

e4m Desk Jul 31, 2024 1:38 PM

The stars never really show their face in the ads, letting the 'asli hero' or MakeMyTrip shine through

e4m Staff Apr 9, 2024 1:47 PM

Our pick of the most creative commercials of the February 16-29 period

e4m Desk Mar 13, 2024 9:07 AM

The video is developed in collaboration with Prasoon Joshi of McCann Worldgroup, Shankar Mahadevan and Bharatbala

e4m Staff Feb 26, 2024 12:17 PM

The anthem has been conceptualised by ^ a t o m network

e4m Staff Jan 10, 2024 3:25 PM

Banijay Asia produced and executed the pre-match ceremony for the India-Pakistan clash

e4m Staff Oct 18, 2023 10:08 AM

Ranbir Kapoor has been promoting the online betting app on the social media

e4m Staff Oct 4, 2023 4:16 PM

The campaign, conceptualised by Lowe Lintas, aims to challenge the societal tendency of taking senior citizens for granted

exchange4media Staff Aug 3, 2023 1:00 PM

She has been with the company since November 2021

exchange4media Staff Jun 2, 2023 11:57 AM

The campaign has been created by L&K Saatchi & Saatchi

exchange4media Staff May 14, 2022 8:42 AM

Conceptualized by Ogilvy and Mather, the campaign is a part of Surya’s ongoing brand refresh

exchange4media Staff Oct 11, 2021 3:04 PM

Season 4 puts special focus on family and relationships as seen through the lens of celebrity homes

exchange4media Staff Mar 4, 2021 6:14 PM

The campaign features Rajkummar Rao and Patralekha on a song composed by Shankar Mahadevan

exchange4media Staff Nov 18, 2020 2:31 PM

Kartik Mahadev, Business Head, Premium Channels, ZEEL shares insights on the recently announced ZEE property that brings latest Hollywood movies in dubbed languages across ZEE’s movie channels

exchange4media Staff Nov 2, 2020 8:51 AM

As Zee Cafe completes 20 years, Kartik Mahadev, Business Head, Premium Channels, ZEEL, talk about the channel's journey, the challenges of the category and future growth drivers

Sonam Saini Aug 17, 2020 9:04 AM

Industry experts believe post COVID-19 the genre can sustain on the back of original content, innovative formats and more Indianized programmes with focus on Metros

Sonam Saini Jun 15, 2020 8:24 AM

Guest Column: Kartik Mahadev, Business Head, Premium Channels, ZEEL, writes why broadcaster's commitment to 'Curate, Engage and Entertain' will propel both broadcast & digital

Kartik Mahadev Apr 23, 2020 8:16 AM

On the judging panel are Shankar Mahadevan, Chitra, Kalpana and Nakul

exchange4media Staff Feb 14, 2020 3:09 PM