Ad rates for the T20 matches are the same as last time, but advertisers are paying 20-25% more just for the India vs Pakistan match, said sources
The World Group I Playoff is set to take place on February 3-4 in Islamabad
Banijay Asia produced and executed the pre-match ceremony for the India-Pakistan clash
The match crossed the concurrent viewership of 2.8 crore registered during the Asia Cup Ind vs Pak match
Some of our moment marketing favourites from the usual players
With the opening match of India clocking 2.5 crore concurrent viewers on Disney+ Hotstar, fingers are crossed for October 14 as India faces off with arch-rival Pakistan
The film aims to build anticipation and excitement for arch-rivals India and Pakistan's 8th faceoff during the ICC Men's Cricket World Cup
Some best moment marketing posts from the usual players of the brandverse
Pakistan government has complained to Twitter about a News9 Plus expose on human rights violations in Balochistan
The possibility of an India vs Pakistan final is learnt to have raised the hopes of the broadcaster to monetise the leftover inventory at a premium
India may not have made it to the Asia Cup final but close encounters gave cricket enthusiasts something to go to town with
200 million viewers tune in to Asia Cup within the first week while the India-Pakistan clash on August 28 recorded 125 million viewers on TV
The concurrent viewership for the Asia Cup clash between the two teams has surpassed their ICC T20 World Cup 2021 face-off which had 12.8 million concurrent users on the platform
The much-awaited return of the Asia Cup on 27th August with the likelihood of up to three India-Pakistan matches* presents TV advertisers an incredible opportunity to reach millions of viewers on TV
The Pakistani activist for female education and Nobel Peace Prize laureate has been honoured with the 2022 LionHeart Award at Cannes Lions
After 4 days of play in the Global Finals, Indian Teams are leading the leaderboard, securing top four positions
Starcom’s monthly report also highlights how important influencers and right celebrity endorsements are for brands
The highly anticipated match between India and Pakistan recorded a reach of 167 million, making it the most viewed T20I match
The fate of the nation's most beloved cricket campaign hangs by a thread as Pakistan finally beat India in a World Cup match, the theme on which 'Mauka Mauka' hinged on
Sarcasm, hilarious memes and insults were at the top of the minds of millions of cricket fans who spent their night watching India-Pak match
Food aggregators Zomato and Careem's witty exchange ended up entertaining cricket fans across the border
It has been created and conceptualized by the in-house team at Star Sports
A 10-second ad spot for other matches is being sold for Rs 14-15 lakh
Former Indian diplomat Sibal was In conversation with Kailashnath Adhikari, MD, Governance Now
Group 2 will commence with a heavyweight clash between India and Pakistan in Dubai on 24 October at 6 pm local time
The broadcaster has six confirmed sponsors including Byju's, Dream11, Vimal, and Coca-Cola
The tour begins on July 28 at 7:30 PM IST with the first T20I at Kensington Oval, Barbados
As part of the agreement, Sony will air Pakistan's home international games apart from the domestic T-20 tournament Pakistan Super League
Pakistan accounts for the second-highest digital audience for DD and AIR content after domestic audience from within India, with the United States close behind
Like always, the brand communicates its central message – that stains are fine if they are a result of good deeds – through children as its spokespersons