DigitUp founder Amit Verma shares his journey of growth, the way ahead for the company, & more

Shantanu David Jul 11, 2024 8:55 AM

As CTV continues to grow, experts say they hope to see more technological advancements that can integrate multiple screens, channels, formats and help advertisers get a more holistic view of campaigns

Shantanu David May 3, 2024 9:15 AM

Experts say while many D2C brands and startups prioritize performance marketing, there is now a growing recognition among advertisers of the importance of branding as well

Shantanu David Mar 15, 2024 8:47 AM

The inclination towards performance marketing is because it offers a data-driven, ROI-focused approach, allowing D2Cs to pay only for tangible results, industry players shared  

Shantanu David Mar 7, 2024 8:51 AM

Traditional media offers wide reach and can effectively build brand awareness and credibility, which are essential for D2C brands looking to expand their market share, say experts

Kanchan Srivastava Feb 26, 2024 8:43 AM

At the Pitch BFSI Summit 2023, leading marketers of the industry discussed how the narrative of the BFSI sector can be transformed

e4m Staff Oct 11, 2023 1:00 PM

Opens office in Amsterdam

exchange4media Staff Sep 14, 2023 10:46 AM

On one hand where brand building helps build an emotional connect with the consumer, performance marketing is gaining muscle for its promising ROI. But does one take priority over the other?

Chehneet Kaur Sep 4, 2023 9:08 AM

Harsh Deep Chhabra, Senior Vice President, Mindshare Fulcrum shared key trends about performance marketing on TV at a summit hosted by GroupM's Finecast

exchange4media Staff Dec 8, 2022 8:26 AM

The account was won in a multi-agency pitch

exchange4media Staff Nov 10, 2022 3:56 PM

According to a source, the company is scouting for a replacement for Shah

exchange4media Staff Jul 25, 2022 6:54 PM

The agency will be responsible to launch this vertical across digital and social platforms, and create innovative campaigns for the brand's B2B market

exchange4media Staff Jun 8, 2022 12:19 PM

Neon's acquisition follows the acquisition of WYP and Opportune

exchange4media Staff Jun 6, 2022 10:18 AM

AI tools can help marketers mitigate the risk of ad failure but these can't help in creating a groundbreaking ad that is certain to perform well, say experts

Kanchan Srivastava Mar 23, 2022 8:40 AM

ET MediaLabs will help fintech company generate more leads by providing focused, functional performance marketing services to achieve sustainable growth for the brand

exchange4media Staff Feb 17, 2022 1:58 PM

Shaikh will lead end-to-end performance marketing across digital platforms

exchange4media Staff Jul 30, 2021 1:37 PM

The agency will provide entire digital marketing & analytics services that include performance marketing on Google, Facebook, LinkedIn, Snapchat, Quora, etc to the learning platform

exchange4media Staff Jul 12, 2021 5:42 PM

The agency will provide a complete range of digital marketing and analytics services to the cloud kitchen company

exchange4media Staff Jun 30, 2021 2:59 PM

The panel at e4m TechManch conference discussed how user behaviour is changing and how technology can help brands to stay in tandem with them

exchange4media Staff Jun 26, 2021 8:38 AM

As a part of the digital & creative mandate, Digital Refresh Networks will be in charge of delivering PR, SEO management, film, social media and performance marketing for the school

exchange4media Staff Jun 22, 2021 5:00 PM

The agency will be involved in the planning and execution of communication and performance marketing strategy for the brand

exchange4media Staff Feb 4, 2021 3:04 PM

The online retailer upped its ad spends by over 88% in FY19 when compared to the last fiscal

Misbaah Mansuri Jan 6, 2020 8:43 AM