Brands are focussing more on emotions to engage with audience now, says Pooja Garg Khan, Head Corporate Communications, Panasonic India in the latest edition of ‘e4m PR and Corp Comm Festive Series’
In today’s edition of the ‘e4m PR and Corporate Communications Festive Series’, we speak to Sujit Patil, VP & Head Corporate Brand and Communications, Godrej Industries Limited & Associate Companies
The panellists discussed how cooking and eating habits of consumers during the COVID times have impacted the food industry
Bhandula, Executive Chairman, JCDecaux India, shares insights on the revival of OOH industry post COVID, the brands that are helping with the reboot, and more
OOH industry leaders share how they plan to bring back brands to malls
Given the unpredictable business environment due to the COVID crisis, marketers are looking for ROI-driven campaigns and accountability for each ad dollar spent
Industry heads share how data-led solutions will be of utmost importance as there will be an increasing need for more ROI-driven campaigns in a post-COVID world
Rungta, Country Manager, India, Verizon Media, spells out the potency of DOOH in a post-lockdown environment and the solutions they have conceptualized in the DOOH space
Industry experts believe that although brands may be initially hesitant to advertise after a two-month lull, airport advertisements biz will surely bounce back
Experts share recommendations for brands to improve customer engagement and navigate the uncertain marketing terrain in the new normal
OOH industry experts share their views on ambient DOOH screens gaining prominence once the lockdown relaxes
In her role as the National President, Phookan will focus on empowering women with entrepreneurship capabilities and professional excellence
Marketing experts share their views on how brands should maintain their core principles while conceptualising purpose-led campaigns during the COVID-19 pandemic
Experts opine on communication supporting the trailblazers in the tech-startup ecosystem with disruption in technology changing the narrative of storytelling in the digitized post-COVID scenario
COVID-19 has affected the symbiotic dynamics of outdoor advertising and OTT platforms. But experts hope that OOH will make up for the lost time when human traffic increases post the lockdown