Guest column: Krishna Iyer, Director - Marketing, MullenLowe Lintas Group writes about Ram temple inauguration as an opportunity for brands to tap into India's spiritual soft power on a global stage
A rise in number of regional creators, increasing focus on languages and cultures, and initiatives like ONDC and Make in India have been key forces in the Brand Bharat growth story, say experts
PVR INOX broadcasted the significant ceremony live with AAJ TAK across 160+ cinemas across 70+ cities of India
As the merger deal with Sony fails after nearly two years of deliberations, the big question is what next for Zee? The obvious answer for this India-born company seems to be from within India itself
ZEEL MD Punit Goenka was present at the Ram Mandir consecration ceremony at Ayodhya
Officials from news channels say there is a “substantial” growth in advertising rates and there has been an overwhelming response from advertisers, especially for CTV and streaming mediums
MIB has said unverified, provocative and fake messages were being circulated regarding the Ayodhya Ram Mandir ceremony, especially on social media
The anthem will be officially launched on January 20th, 2024
The FMCG brand has crafted initiatives such as bhogs, jalebi samplings and pakoda platters to engage Ayodhya Ram Mandir consecration visitors
The comprehensive campaign comprises a series of offerings such as its flagship dhoop for a six-month duration at the temple, installation of a unique 'Khushboo Path' among others
From Dabur to Adani Wilmar to House of Abhinandan Lodha, India’s leading firms have come up with special marketing plans spread across print, TV, digital and outdoor for the event
The programing will mark the first anniversary of the groundbreaking ceremony of the Mandir
The programming includes mythology based shows, debates, shows on the history of Ayodhya, stories around important places and temples in the city