Addressing concerns related to privacy washing requires a multi-faceted approach involving collaboration among regulators, industry stakeholders, consumers & technology experts, say industry players
Shubham Jha, Sales Manager India, Adjust, talks of the overall mobile and app marketing scenario and how bot frauds are a growing problem for the industry
With kids making up 40% of all new internet users, the partnership seeks to address the imbalances of today’s internet infrastructure, which was designed for adults
Guest Column: Praveen Rao, Director, Digital Strategy at Motivator, decodes how the trend toward a cookie-less web impacts publishers and third-party ad-tech platforms the most
The new feature helps parents control screen time, limit or turn off direct messaging and restrict age-inappropriate content on their children's TikTok accounts