Short-form video apps likely to capture 40% of video commerce market, reveals a Redseer report which also predicts Creator economy will double in five years
It was an eventful year with industrialists acquiring big media properties and pandemic-led woes bringing rivals together
In the near future, brands looking for more premium, niche audiences will prefer to be on IG and brands looking for massier, regional associations will prefer the home-grown partners, say experts
The company raised $255 million in the second tranche from Google, Times Group, & Temasek
Singh was associated with MX Player for nearly four years
The actor’s content will include genres like comedy, mimicry, and scene creation among others
Karan Bedi, CEO, MX Media, in his first in-depth interview since the announcement on the big merger talks about the deal, the future of short-form video content and more
The acquisition will help Moj and MX TakaTak to put together an active user base of over 300 million
The new property titled #BawarchiBrar will start on February 5
The app has also gained wide popularity in countries like Singapore where it stood at rank 9 in terms of downloads and continues to be amongst the top 10 worldwide
Having built enough scale in terms of audience reach, Indian short video platforms are pulling out all the stops wooing brands for their ad monies
Our pick of some of the creative Diwali campaigns that are also striking an emotional chord with viewers
Sharechat runs MX TakaTak’s rival platform Moj
Surge in CTV viewership is a win-win situation for both platforms and advertisers, say experts
Over the past year, most of these desi apps have made inroads in the regional language speaking markets and recorded quick growth in active user count
Under this programme, selected applicants will get a chance to grasp the A-Z of content creation - be it scripting, shooting, editing and publishing
Kohli’s posts on MX TakaTak will offer his fans insight into the candid moments from his life
Janhavi Parikh, MX TakaTak Business Head, talks about the short-video platform's IPL strategy
The seven teams are Delhi Capitals, Kolkata Knight Riders, Mumbai Indians, Punjab Kings, Rajasthan Royals, Royal Challengers Bangalore and Sunrisers Hyderabad
Instagram leads as the primary choice of brands in 2020 with 82% of marketers' choice, followed by YouTube at 41%
This initiative in India is a content creator collective that will see some of the finest talents come together week on week, to collaborate and help each other amass more followers
The report says that the company is in talks with existing and new investors to raise $100-$150 million in new round
With an aim to provide its talented set of content creators with new, exciting content opportunities, the platform is looking forward to more such active and relevant associations
The enhancement in user experience was particularly pronounced in the case of MX TakaTak, a popular short video platform that has seen a rapid surge of users
Buoyed by growing smartphone penetration, affordable data price, and depth of fresh entertaining content, the short-form video has emerged as the fastest-growing content category
The Creator Fund will be open for all creators who consistently post original videos or have unique ideas for content across various categories
Top content creators from the MX TakaTak community get an exclusive opportunity to increase their fan following by millions
Badshah will be creating snackable content for the platform
The app enables users to create short, entertaining videos and share them on the platform