Update Geotarget ropes in Gaurish Pathare as Managing Partner
Gaurish Pathare was earlier Associate Vice President at BCCL
target
Should marketers be worried about Meta's updated targeting policy?
By removing certain ad targeting options, Meta is only decluttering its toolbox, say experts who are certain that the impact, if any, would be marginal on advertisers
The re-emergence of contextual targeting in digital marketing
Today’s edition of e4m TechTalk has Nitin Gupta, Founder and CEO, Xapads Media, writing on the importance of utilising keyword context
‘Thand Rakh’ campaign: Sprite partners with InMobi for leveraging smart targeting
With this campaign, the brand reached out to precise audiences through a combination of different targeting techniques
Melissa Arulappan joins Target as Director – Communications
Prior to this, she was associated with IQVIA India as head – corporate communications
Is Connected TV getting its due in the festive advertising pie?
Media agencies say brands are increasingly showing interest in Connected TV advertising this season, but is it translating into a surge in CTV campaigns? e4m analyses
How geo-targeting is gaining importance among brands and businesses
Guest Column: Geo-targeting has proven to be a sustainable marketing practice to drive more engagement, writes Amrinder Singh, Director, Bonn Group of Industries
Increasing brand awareness during Covid-19: Obstacles and solutions
Guest Column: Rishi Kajaria, MD, Kajaria Bathware, and JMD, Kajaria Ceramics, shares ideas to bolster a marketing plan for leaving a lasting impression on the target audience
2022: Looking back to look ahead
Guest Column: Dr. Sandeep Goyal, MD Rediffusion, writes on how accurate consumer targeting will be the No. 1 requirement for brands & the other trends in advertising that will define the years ahead
Facebook continues to send targeted ads to children despite claims to stop it: Study
The study revealed that FB continues to do so with the only difference being the targeting ‘optimised by a highly-trained AI Delivery System’ instead of ‘targeting selected by advertisers’
Facebook to stop targeted ads based on 'sensitive' topics like religion, politics, race
The move comes at a critical time in India when its most populous and politically significant state Uttar Pradesh goes the polls in the next few months
Google Pay to serve targeted ads to users based on spends
Keeping privacy in mind, Google will allow users to turn the controls off as soon as they upgrade to the next version of the app
Ready to launch? This is how you can add velocity to your campaigns
Guest Column: Kanika Mittal, Business Head, Twitter India, shared that brands today want to be disruptive and break through the clutter in order to attract their target audiences quickly & effectively
Dentsu Webchutney curates campaign for Platinum Days of Love
The campaign is a 360-degree programme led by a film and supported by TV, Print, Digital and PR
e4m webinar: 'Quora has 100+ mn unique visitors with 75% YoY growth in audience reach'
The virtual session shared insights from several studies done by Quora on driving performance by targeting large, high-intent audiences
How to market your brand with Quora
Vishal Jacob, Chief Digital Officer, Wavemaker, will join Gurmit Singh, General Manager, APAC, Quora, in a one on one discussion on Target Marketing at e4m-Quora webinar tomorrow
Update Geotarget launches digital campaigns for media planners and marketers
The campaigns #AbDigitalKaPowerTVPe and #MakeAnAdForEveryIndia have been designed to reach media planners and marketers who aim to connect with consumers across India
Update Geotarget ropes in Pitchfork Partners as strategic communication consultants
Pitchfork Partners will spearhead visibility and awareness for Update Geotarget
Update Geotarget awards digital mandate to Mirum India
Mirum India will support Update Geotarget with a bouquet of digital services across Brand Planning, Media Planning and Social Media Management