Gaurish Pathare was earlier Associate Vice President at BCCL

e4m Staff Feb 8, 2024 9:20 AM

By removing certain ad targeting options, Meta is only decluttering its toolbox, say experts who are certain that the impact, if any, would be marginal on advertisers

Sohini Ganguly Feb 5, 2024 8:34 AM

Today’s edition of e4m TechTalk has Nitin Gupta, Founder and CEO, Xapads Media, writing on the importance of utilising keyword context

Nitin Gupta Feb 20, 2023 8:50 AM

With this campaign, the brand reached out to precise audiences through a combination of different targeting techniques

exchange4media Staff Nov 28, 2022 1:49 PM

Prior to this, she was associated with IQVIA India as head – corporate communications

exchange4media Staff Oct 27, 2022 1:47 PM

Media agencies say brands are increasingly showing interest in Connected TV advertising this season, but is it translating into a surge in CTV campaigns? e4m analyses 

Kanchan Srivastava Oct 20, 2022 8:37 AM

Guest Column: Geo-targeting has proven to be a sustainable marketing practice to drive more engagement, writes Amrinder Singh, Director, Bonn Group of Industries

Amrinder Singh Feb 18, 2022 8:45 AM

Guest Column: Rishi Kajaria, MD, Kajaria Bathware, and JMD, Kajaria Ceramics, shares ideas to bolster a marketing plan for leaving a lasting impression on the target audience

Rishi Kajaria Feb 4, 2022 8:29 AM

Guest Column: Dr. Sandeep Goyal, MD Rediffusion, writes on how accurate consumer targeting will be the No. 1 requirement for brands & the other trends in advertising that will define the years ahead

Sandeep Goyal Jan 11, 2022 9:12 AM

The study revealed that FB continues to do so with the only difference being the targeting ‘optimised by a highly-trained AI Delivery System’ instead of ‘targeting selected by advertisers’

Kanchan Srivastava Nov 23, 2021 6:29 PM

The move comes at a critical time in India when its most populous and politically significant state Uttar Pradesh goes the polls in the next few months

exchange4media Staff Nov 10, 2021 1:31 PM

Keeping privacy in mind, Google will allow users to turn the controls off as soon as they upgrade to the next version of the app

exchange4media Staff Mar 13, 2021 7:52 AM

Guest Column: Kanika Mittal, Business Head, Twitter India, shared that brands today want to be disruptive and break through the clutter in order to attract their target audiences quickly & effectively

Kanika Mittal Mar 4, 2021 8:04 AM

The campaign is a 360-degree programme led by a film and supported by TV, Print, Digital and PR

exchange4media Staff Dec 5, 2020 8:36 AM

The virtual session shared insights from several studies done by Quora on driving performance by targeting large, high-intent audiences

exchange4media Staff Sep 21, 2020 9:26 AM

Vishal Jacob, Chief Digital Officer, Wavemaker, will join Gurmit Singh, General Manager, APAC, Quora, in a one on one discussion on Target Marketing at e4m-Quora webinar tomorrow

exchange4media Staff Sep 17, 2020 4:19 PM

The campaigns #AbDigitalKaPowerTVPe and #MakeAnAdForEveryIndia have been designed to reach media planners and marketers who aim to connect with consumers across India

exchange4media Staff Mar 13, 2020 11:48 AM

Pitchfork Partners will spearhead visibility and awareness for Update Geotarget

exchange4media Staff Mar 2, 2020 1:11 PM

Mirum India will support Update Geotarget with a bouquet of digital services across Brand Planning, Media Planning and Social Media Management

exchange4media Staff Feb 24, 2020 3:01 PM