The brand has created a series of films that capture the story of the athletes and their historic journey to Paris

e4m Staff Jul 29, 2024 5:03 PM

On the Captain's birthday, we look back at some of his memorable ads from the year gone by

e4m Desk Apr 30, 2024 1:26 PM

As the official beverage partner of the ICC T20 World Cup, Thums Up roped in Yuvraj Singh and Virender Sehwag as part of the campaign

e4m Staff Mar 26, 2024 12:55 PM

Kichcha Sudeep has featured in a brand campaign conceptualised by Ogilvy

e4m Staff Mar 18, 2024 1:02 PM

On 'Mr Perfectionist', Aamir Khan's birthday, we revisit some of his iconic ads and endorsements over the years

e4m Staff Mar 14, 2024 8:19 AM

The campaign has been conceptualised by Ogilvy

e4m Staff Mar 7, 2024 1:08 PM

Ads that caught our attention between October 1 and 15

e4m Staff Oct 28, 2023 8:37 AM

The film, by Ogilvy, shows the constant tussle of opinions in our own mind about team India lifting the cup

e4m Staff Oct 9, 2023 4:03 PM

The campaign features Rohit Sharma, Ravindra Jadeja, Jasprit Bumrah and Mohammed Siraj along with Shahrukh Khan as the ‘Voice of Belief’

exchange4media Staff Sep 4, 2023 3:04 PM

Thums Up is the official beverage partner for the ICC Men’s Cricket World Cup 2023

exchange4media Staff Aug 2, 2023 12:54 PM

The cola brand has roped in Shahrukh Khan and Vijay Deverakonda for the new campaign ‘Toofan Glass Mein Nahin, Glass Se Peete Hain’

exchange4media Staff Mar 29, 2023 11:28 AM

The campaign has been conceptualized by Ogilvy

exchange4media Staff Mar 4, 2023 9:38 AM

The campaign will provide audiences with exclusive access to match footage and content

exchange4media Staff Sep 22, 2022 10:54 AM

Kinetic collaborated with MediaCom and Ogilvy to deliver the campaign

exchange4media Staff Aug 16, 2022 2:44 PM

The campaign highlights stories of inspirational Indians - Sourav Ganguly, Nikhat Zareen, Avani Lekhara

exchange4media Staff Jul 25, 2022 3:49 PM

The brand list this week saw several new entrants like Mortein, Thums Up, Colgate Vedshakti, Coca-Cola among others

exchange4media Staff Mar 4, 2022 8:28 AM

Industry experts say the Ogilvy India campaign is an indication of his versatility as an ambassador from the suave to the action-oriented persona

exchange4media Staff Feb 25, 2022 2:10 PM

Conceptualized by Ogilvy, the ad film conveys the brand's message that Thums Up is not just a soft drink, but a ‘toofan’

exchange4media Staff Feb 23, 2022 8:24 AM

Proclaiming ‘Soft drink nahin, toofan,’ the campaign highlights the strong taste of Thums Up that often defines the adventurous spirit and strength of the drinker’s personality

exchange4media Staff Jan 31, 2022 6:15 PM

The campaign, created by Ogilvy, has been brought to life through a TV commercial and digital interventions

exchange4media Staff Jan 22, 2022 8:10 AM

The campaign is shot in Hindi & Telugu and is a touching tribute to the bowler's struggles as well as his commitment to achieve his dreams

exchange4media Staff Sep 21, 2021 1:41 PM

The campaign has been released following Coca-Cola's association with ICC as an exclusive non-alcoholic beverage partner

exchange4media Staff Sep 3, 2021 2:44 PM

The campaign features Mariyappan Thangavelu (High jump), Sakina Khatun (Powerlifting), Suyash Yadav (Swimming), Navdeep (Javelin throw), Sumit Antil (Javelin throw), and Avani Lekhara (Shooting)

exchange4media Staff Aug 23, 2021 3:08 PM

The top ten brands' list witnessed new entries including Thums Up, Veet Cold Wax Strip and Delhi Skill & Entrepreneurship Univer-GV

exchange4media Staff Jul 23, 2021 8:40 AM

Industry observers weigh in on whether the cola-athletes partnership is a cautionary tale for marketers to tread through when conceptualizing ads and brand associations

Misbaah Mansuri Jul 14, 2021 8:28 AM

Creative writing and Ravi Kishan’s voice-over give it a charming authenticity, industry opines

Mansi Sharma Jul 12, 2021 12:20 PM

The brand salutes athletes who overcame odds to excel at the Olympic Games as India enters its 100th year of participation in the sporting event

exchange4media Staff Jul 6, 2021 3:39 PM

The official broadcaster of the championship has managed to rope in 15+ sponsors for the inaugural WTC Final despite a subdued ad market

Javed Farooqui Jun 7, 2021 8:15 AM

WTC final between India and New Zealand will be played from June 18-22

exchange4media Staff Jun 3, 2021 8:24 AM

The 18 sponsors on-board for 2021 edition include Dream11, Byju’s, Phone Pe, Just Dial, Upstox, Bingo, Kamla Pasand, AMF, Frooti, Asian Paints, Thums Up, and more

exchange4media Staff Apr 5, 2021 1:33 PM