The brand has created a series of films that capture the story of the athletes and their historic journey to Paris
On the Captain's birthday, we look back at some of his memorable ads from the year gone by
As the official beverage partner of the ICC T20 World Cup, Thums Up roped in Yuvraj Singh and Virender Sehwag as part of the campaign
Kichcha Sudeep has featured in a brand campaign conceptualised by Ogilvy
On 'Mr Perfectionist', Aamir Khan's birthday, we revisit some of his iconic ads and endorsements over the years
The campaign has been conceptualised by Ogilvy
Ads that caught our attention between October 1 and 15
The film, by Ogilvy, shows the constant tussle of opinions in our own mind about team India lifting the cup
The campaign features Rohit Sharma, Ravindra Jadeja, Jasprit Bumrah and Mohammed Siraj along with Shahrukh Khan as the ‘Voice of Belief’
Thums Up is the official beverage partner for the ICC Men’s Cricket World Cup 2023
The cola brand has roped in Shahrukh Khan and Vijay Deverakonda for the new campaign ‘Toofan Glass Mein Nahin, Glass Se Peete Hain’
The campaign has been conceptualized by Ogilvy
The campaign will provide audiences with exclusive access to match footage and content
Kinetic collaborated with MediaCom and Ogilvy to deliver the campaign
The campaign highlights stories of inspirational Indians - Sourav Ganguly, Nikhat Zareen, Avani Lekhara
The brand list this week saw several new entrants like Mortein, Thums Up, Colgate Vedshakti, Coca-Cola among others
Industry experts say the Ogilvy India campaign is an indication of his versatility as an ambassador from the suave to the action-oriented persona
Conceptualized by Ogilvy, the ad film conveys the brand's message that Thums Up is not just a soft drink, but a ‘toofan’
Proclaiming ‘Soft drink nahin, toofan,’ the campaign highlights the strong taste of Thums Up that often defines the adventurous spirit and strength of the drinker’s personality
The campaign, created by Ogilvy, has been brought to life through a TV commercial and digital interventions
The campaign is shot in Hindi & Telugu and is a touching tribute to the bowler's struggles as well as his commitment to achieve his dreams
The campaign has been released following Coca-Cola's association with ICC as an exclusive non-alcoholic beverage partner
The campaign features Mariyappan Thangavelu (High jump), Sakina Khatun (Powerlifting), Suyash Yadav (Swimming), Navdeep (Javelin throw), Sumit Antil (Javelin throw), and Avani Lekhara (Shooting)
The top ten brands' list witnessed new entries including Thums Up, Veet Cold Wax Strip and Delhi Skill & Entrepreneurship Univer-GV
Industry observers weigh in on whether the cola-athletes partnership is a cautionary tale for marketers to tread through when conceptualizing ads and brand associations
Creative writing and Ravi Kishan’s voice-over give it a charming authenticity, industry opines
The brand salutes athletes who overcame odds to excel at the Olympic Games as India enters its 100th year of participation in the sporting event
The official broadcaster of the championship has managed to rope in 15+ sponsors for the inaugural WTC Final despite a subdued ad market
WTC final between India and New Zealand will be played from June 18-22
The 18 sponsors on-board for 2021 edition include Dream11, Byju’s, Phone Pe, Just Dial, Upstox, Bingo, Kamla Pasand, AMF, Frooti, Asian Paints, Thums Up, and more