UK regulator probes X over Grok deepfake images
The government is fast-tracking new legislation as Ofcom investigates concerns over AI-generated sexual content on digital platforms
tools
How marketing automation is changing the game for brands and marketers
e4m Blog: In this post, let’s dive deep into the evolving marketing automation techniques, benefits of marketing automation, the use of marketing automation platforms and more
FREEMANS Measuring Tools signs 5-year sponsorship deal with Kerala Blasters
The agreement will see FREEMANS logo displayed on Kerala Blasters team kits, official merchandise and throughout their stadium facilities
Will AI replace marketers or make them more strategic?
Guest Column: Karthik Hariharan, the Head of Marketing at axio, writes about AI and its ethical use, which can help marketers become more strategic and enhance their productivity
MarTech mania: Can Indian marketers prevail over the shiny object syndrome?
Industry heads share AI-powered tools are integral in various aspects of marketing and advertising but the adoption has been measured since clients seek concrete data and not just a 'hyped tool'
CMOs or CDOs: Who’s calling the MarTech shots?
On MarTech Day 2024, we ask experts about the importance of ownership, collaboration and alignment of objectives among C-suite executives when it comes to driving marketing tech in an organisation
Underutilisation of martech tools: Marketers under pressure to cut down on tech spends?
Organisations are likely to optimise costs as they realise that marketers are harnessing just one-third of the technology's capabilities despite it consuming a quarter of their budget, say experts
ChatGPT and Generative AI Tools: Revolutionizing the marketing landscape
Guest Column: Atul Raja, Career Marketer, Leadership Mentor and Growth Strategist, shares other Generative AI tools and their importance in today’s world
'Regionalisation & micro-segmentation of audience is key’
At the e4m Pride of India Brands – North conference, a panel of industry heads deliberated on ‘Data & Digital: Tools for new Bharat’
Delente - Simplifying digital tools & technologies for amplifying business growth
Delente recently acquired CarBike360, an AI/ ML-driven auto-tech platform for content and catalogue
How AI tools help advertisers to come up with ads that work
AI tools can help marketers mitigate the risk of ad failure but these can't help in creating a groundbreaking ad that is certain to perform well, say experts
Ormax Media launches celebrity endorsement selection tool Ormax Celeble
The tool will help brand owners select a brand endorser whose profile and personality match the desired brand personality the best
Dentsu APAC's Data Sciences Division launches GPT-3 powered content generation engine
The engine is designed to produce several iterations of creative copy tied to historic and predictive performances of content and is embedded in dentsu Marketing Cloud (DMC)
MarTech League Fridays: Industry leaders to spell out tools for modern-day marketer
On the panel are Anushree Ghosh, Aditi Olemann, Vaibhav Kumar, Rohit Sharma and Gautam Thakker
With virtual selling becoming a norm, LinkedIn pushes sales productivity tools in India
The Sales Navigator tool allows users to find and reach over 185 million potential sales leads in Asia-Pacific, says the professional networking major