tools
e4m Blog: In this post, let’s dive deep into the evolving marketing automation techniques, benefits of marketing automation, the use of marketing automation platforms and more
The agreement will see FREEMANS logo displayed on Kerala Blasters team kits, official merchandise and throughout their stadium facilities
e4m Staff Jul 25, 2024 7:22 PM
Guest Column: Karthik Hariharan, the Head of Marketing at axio, writes about AI and its ethical use, which can help marketers become more strategic and enhance their productivity
Karthik Hariharan Jun 3, 2024 9:01 AM
Industry heads share AI-powered tools are integral in various aspects of marketing and advertising but the adoption has been measured since clients seek concrete data and not just a 'hyped tool'
Sohini Ganguly May 15, 2024 9:29 AM
On MarTech Day 2024, we ask experts about the importance of ownership, collaboration and alignment of objectives among C-suite executives when it comes to driving marketing tech in an organisation
Sohini Ganguly May 7, 2024 8:38 AM
Organisations are likely to optimise costs as they realise that marketers are harnessing just one-third of the technology's capabilities despite it consuming a quarter of their budget, say experts
Sohini Ganguly Oct 4, 2023 8:17 AM
Guest Column: Atul Raja, Career Marketer, Leadership Mentor and Growth Strategist, shares other Generative AI tools and their importance in today’s world
Atul Raja Jun 8, 2023 12:35 PM
At the e4m Pride of India Brands – North conference, a panel of industry heads deliberated on ‘Data & Digital: Tools for new Bharat’
exchange4media Staff Jan 20, 2023 8:40 AM
Delente recently acquired CarBike360, an AI/ ML-driven auto-tech platform for content and catalogue
exchange4media Staff Apr 27, 2022 10:34 AM
AI tools can help marketers mitigate the risk of ad failure but these can't help in creating a groundbreaking ad that is certain to perform well, say experts
Kanchan Srivastava Mar 23, 2022 8:40 AM
The tool will help brand owners select a brand endorser whose profile and personality match the desired brand personality the best
exchange4media Staff Aug 10, 2021 12:11 PM
The engine is designed to produce several iterations of creative copy tied to historic and predictive performances of content and is embedded in dentsu Marketing Cloud (DMC)
exchange4media Staff Apr 14, 2021 12:45 PM
On the panel are Anushree Ghosh, Aditi Olemann, Vaibhav Kumar, Rohit Sharma and Gautam Thakker
exchange4media Staff Jul 17, 2020 8:44 AM
The Sales Navigator tool allows users to find and reach over 185 million potential sales leads in Asia-Pacific, says the professional networking major
Tasmayee Laha Roy Jul 2, 2020 8:01 AM
