The Trade Desk’s Open Internet Report 2024 comes at an especially crucial time, as marketers and media planners have to recalibrate their strategies
At the Pitch CMO Summit 2023 - Delhi Edition, Rahul Singh, Director - Business Development, The Trade Desk, spoke extensively on the opportunities in the Open Internet
Gill, General Manager, The Trade Desk, says much of the broadcasted content is already filtered, and being brand safe and the marquee brands want to be on the open internet
Guest Column: Tejinder Gill, General Manager of The Trade Desk in India, inquires if an OTT model that is fully or partly supported by advertising gives consumers what they want
Gill, India CEO of The Trade Desk, shares how the company is working to bring more clarity and domain knowledge for brands, and agencies newly venturing into the programmatic space
Gill, The Trade Desk India General Manager, said the company was exploring and educating leading marketers about programmatic opportunities on the open internet
This agreement will enable integration between Disney’s proprietary Audience Graph and the open-source identity framework, Unified ID 2.0
The new tool enables publishers the ability to integrate directly with The Trade Desk
Service being launched in partnership with Lifesight
He was previously with Google as Head - Advertising Agencies Partnerships - APAC
The association aims at furthering the reach of Indian marketers across the open internet
The survey outlines consumer sentiments and behaviours toward India’s festive season sales and channels that marketers can leverage upon to maximise the effectiveness of their ad campaigns
Given its slew of in-house digital properties, the company can beckon brands to promote ads on platforms like JioChat, MyJio and JioMoney
Research also suggested that nearly 61% of Indians are more comfortable with their data being used for advertising when they have more control over its use
Solimar enables marketers to leverage first-party data, drive greater precision in digital campaigns and advance consumer-conscious privacy
The Trade Desk General Manager for India Tejinder Gill spoke about the trends, challenges and opportunities in the Indian digital ad market
Gill will lead the company’s business and growth strategy in India, helping Indian brands and publishers unleash the full potential of the open internet
Gill will be responsible for crafting innovative approaches to accelerate outcomes based on emerging business models, and strengthening global client and partner relationships
The partnership will allow advertisers to directly access premium TikTok inventory through The Trade Desk platform