tv-viewers
Industry experts attribute the decline to several factors, including dwindling viewership of non-fiction shows across Hindi GECs
Sonam Saini May 7, 2024 9:28 AM
IPL 2023 on television witnessed staggering growth across key market and audience segments unlocking new doors for advertisers ahead of IPL 2024
NATIVE CONTENT Jan 23, 2024 11:07 AM
Experts say it is not just the smaller number of meters but also the slow pace of installation of these meters that makes the whole purpose insignificant
Aditi Gupta Jan 8, 2024 8:30 AM
Younger audiences have seen higher growth in TV consumption: 7.1% among 15-21 year olds and 7.2% among 22-30 year olds
This is 3.7 crore higher than the reach of the entire 2022 edition, according to the network
exchange4media Staff Apr 27, 2023 5:46 PM
Industry players said TV viewership for the first edition of Women’s Premier League was less than expected but decent
Aditi Gupta Mar 28, 2023 9:03 AM
At e4m-GroupM Let’s Play: Sports marketing summit, a panel of industry observers discussed why television was still a relevant platform to advertise during IPL
exchange4media Staff Jan 19, 2023 8:53 AM
Out of the 10207 surveyed for the report, 70% are from rural India while 30% are from cities
exchange4media Staff Nov 2, 2022 12:24 PM
Experts say the all India TV reach has dropped from a peak of 94% in 2018 to 82% in 2022
Javed Farooqui Jul 18, 2022 8:26 AM
Dutta, EVP and Business Head of Kids' channel–Sony Yay! at Sony Pictures Networks India, talks about the channel’s five-year journey, growth plans & more
Sonam Saini Apr 19, 2022 8:41 AM
According to some industry experts, if the consumer shift to digital platforms continues then broadcasters may face challenges while getting the right value for non-fiction shows
Sonam Saini Jan 21, 2022 8:47 AM
The report further stated that television ad volumes grew by 34% in the second half of 2020 compared to the first half
exchange4media Staff Mar 1, 2021 4:01 PM
Guest Column: Debraj Tripathy, Marketing Communication & Advertising Consultant, and former MD of MediaCom, South Asia, enumerates four actions that he says may solve the issue in the long run
Debraj Tripathy Oct 14, 2020 9:17 AM
As part of e4m Conclave, Anand, MD & CEO, Times Network, said they are contemplating legal action on BARC's decision to mitigate landing page influence on TV viewership
exchange4media Staff Sep 15, 2020 9:16 AM
In an e4m webinar series, sports industry experts discuss the impact of COVID-19 on live sports and how communities can be created through sporting events
exchange4media Staff Jun 5, 2020 8:09 AM
As per the report, total TV viewership grew by 24% in week 18, recording 1.10 trillion viewing minutes
exchange4media Staff May 14, 2020 7:08 PM
In today's edition of 'Beating All Odds', Sunil Lulla, CEO, BARC India, speaks with Naziya Alvi Rahman, Editor of exchange4media
Naziya Alvi Rahman Apr 27, 2020 8:53 AM
According to the report, the total number of advertisers has increased from 1017 in week 14 to 1021 in week 15
exchange4media Staff Apr 23, 2020 1:21 PM
TV consumption grew by 38% from the pre-COVID period, and Hindi GEC attained an all-time high viewership of 4 billion since 2015 in HSM Urban
exchange4media Staff Apr 16, 2020 5:33 PM
DD National emerges as the most watched channel in overall (Hindi + Rural) and urban markets while Dangal continues to lead the rural market
exchange4media Staff Apr 9, 2020 3:41 PM
As per the report, total TV consumption further grew by 4% over last week, registering an overall growth of 43% over pre-COVID-19
exchange4media Staff Apr 9, 2020 12:33 PM
Guest Column: The Chief Consumer Officer of ZEEL analyses the factors that are driving the spike in global TV viewership amid the coronavirus crisis
Prathyusha Agarwal Mar 26, 2020 8:38 AM
Vivek Srivatsa, Head - Marketing, Passenger Vehicle Business Unit, Tata Motors, talks about leveraging their partnership with Star India and the IPL to promote the newly launched Altroz
Sonam Saini Mar 16, 2020 7:57 AM
Lulla shares insights on how TV has access to the mind, hearts and purse strings of India
exchange4media Staff Feb 1, 2020 8:52 AM
