Industry insiders say excluding landing page viewership from TRPs could shrink annual spends on this marketing channel by up to 70%, forcing networks to rethink distribution-led visibility strategies
Hashtag Orange will be responsible for brand building and performance marketing for the OTT aggregator
The campaign has been created by Ogilvy, Bangalore
Campaign is for Shine by Noise, a collection of Noise smartwatches designed for women
The feature will be launched in the coming months in 11 Indian languages, Google said on Thursday
Mitra, CEO of Titan Watches and Wearables Division, spoke to e4m on the sidelines of the Nebula series launch in Mumbai
Cheil India has conceptualized the campaign
The partnership will offer an exceptional and promising entertainment experience to all its viewers and fans across the nation
Shubhman's commitment to his personal fitness makes him an ideal fit to feature in the social and digital outreach of the brand, the company said
Pillai will be based in Delhi
The platform will offer OTT content from Disney+ Hotstar, Zee5, Sony LIV, Lionsgate Play, Hungama Play, HoiChoi, Klikk, EpicOn, Chaupal, and Oho Gujarati via a single login and subscription model
Imagine Marketing, the parent company of boAt, raises Rs 500 crore from existing shareholders and others
The TV and digital campaign film has been created by Ogilvy
The AI-driven campaign is to promote ColorFit Pro 4 series smartwatch
Netizens call out the brand for showing unrealistic health parameters and being factually wrong
Experts say the all India TV reach has dropped from a peak of 94% in 2018 to 82% in 2022
The campaign promotes the brand’s Alexa Built-in smartwatch
The campaign #MoreInEveryday brings out various intelligent features of the watch, from setting reminders to counting calories, that complement the GenZ way of life
The Swiss watch manufacturer says Chaturvedi was chosen because he is a youth icon
Since its inception in 2019, Dish TV India's WATCHO is one of the early OTT platforms that focuses on SFV content across genres
The campaign 'Redefine time' will be promoted through all desired media avenues
The agency will be responsible for managing the end-to-end PR solutions for the lifestyle brand in India
With this association, Esprit’s India partner AP Group looks to pursue an aggressive expansion plan for Esprit watches in India
Tendulkar is among the new entrants to the list which also saw debuts from Nick Jonas, Nicki Minaj, Beyoncé, Liam Payne, Louis Tomlinson, Bruno Mars, and Takafumi Horie
The launch of the campaign is timed to celebrate the 10th-anniversary milestone of the actor's association with Swiss watchmaker as global brand ambassador
The actor has an elegance, which transcends borders and generations, that goes perfectly with the brand's slogan 'Elegance is an attitude'
Advertisement for women-centric categories increased by 57% in IPL 13 (38 matches) compared to IPL 12
The platform boasts of more than 35 original shows in Hindi, Tamil, Malayalam, Kannada, and Telugu
FMCG and e-comm categories grew by 36% and 21% YoY during this period
The awards will stream on Facebook Watch on 14th March 2021, at 7.00 PM
A large chunk of Watch users come from India as the country is Facebook’s biggest market with 320 million users
In a blog, Twitter Vice President, Product Keith Coleman wrote that Birdwatch allows people to identify misinformation in tweets
Chopra, Facebook India Director and Head of Partnerships, speaks to e4m about FB Watch, plans for 2021, and future of video content in India
Conceptualized by Anil Anand & Harkirat, this is the country’s first-ever prison break story with women in the lead
With features like Multiple Stages, people can switch between performances and Watch Party allows users to create own private video group
The former Indian opener will share his views on the ongoing IPL in Viru Ki Baithak
Join Mitra, CEO, Watches & Wearables Division, Titan, as she shares key learnings from Titan's brand journey during the pandemic at the fourth edition of the Digital Virtual Conference
With this feature, Facebook users will be able to discover new artists and tracks through social sharing
The Pay & Watch option renders the producers with new marketing possibilities
Disha Patani will be seen in an upcoming brand campaign alongside Varun Dhawan, who has been Fossil’s brand ambassador since 2018
Directed by Harkirat S Sandhu and written by Reena Kamath, the series showcases the life of a budding entrepreneur and the challenges he faces within family and society
The alliance further strengthens Shemaroo’s foothold in the international market by targeting the South Asian audience
With this video series, the brand aims to engage with their TG, the Gen-Z’s, who are stuck at home with nothing but their own company to enjoy
DishTV & d2h users will have access to MX Player’s content through their Android set-top boxes
The spot has been conceptualised by Ogilvy Bangalore
Lopez will feature in a campaign, art directed by Paul Marciano, Chief Creative Officer for GUESS and shot through the lens of photographer Tatiana Gerusova in Santa Monica
The collection comprises of two types of watches – Celestial Opulence Automatic and Celestial Opulence Crystal
Rannvijay will be promoting Garmin watches in India, Bangladesh, Nepal, and Bhutan across print, television, digital and social media platforms
The company looks forward to the value the star cricketer will add to its brand message
According to the TAM AdEx report on advertising in magazines, the services sector is on top with a 17% share, followed by personal accessories sector at 10%