watch
Industry insiders say excluding landing page viewership from TRPs could shrink annual spends on this marketing channel by up to 70%, forcing networks to rethink distribution-led visibility strategies
Aditi Gupta Nov 11, 2025 12:23 PM
Hashtag Orange will be responsible for brand building and performance marketing for the OTT aggregator
e4m Staff Jul 30, 2024 11:44 AM
Campaign is for Shine by Noise, a collection of Noise smartwatches designed for women
The feature will be launched in the coming months in 11 Indian languages, Google said on Thursday
Shantanu David Oct 19, 2023 12:16 PM
Mitra, CEO of Titan Watches and Wearables Division, spoke to e4m on the sidelines of the Nebula series launch in Mumbai
Tanzila Shaikh Jul 28, 2023 9:07 AM
The partnership will offer an exceptional and promising entertainment experience to all its viewers and fans across the nation
exchange4media Staff Jun 12, 2023 4:55 PM
Shubhman's commitment to his personal fitness makes him an ideal fit to feature in the social and digital outreach of the brand, the company said
exchange4media Staff May 2, 2023 2:55 PM
The platform will offer OTT content from Disney+ Hotstar, Zee5, Sony LIV, Lionsgate Play, Hungama Play, HoiChoi, Klikk, EpicOn, Chaupal, and Oho Gujarati via a single login and subscription model
exchange4media Staff Oct 31, 2022 1:21 PM
Imagine Marketing, the parent company of boAt, raises Rs 500 crore from existing shareholders and others
exchange4media Staff Oct 28, 2022 10:25 AM
The TV and digital campaign film has been created by Ogilvy
exchange4media Staff Oct 9, 2022 10:00 AM
The AI-driven campaign is to promote ColorFit Pro 4 series smartwatch
exchange4media Staff Jul 26, 2022 6:14 PM
Netizens call out the brand for showing unrealistic health parameters and being factually wrong
exchange4media Staff Jul 19, 2022 4:59 PM
Experts say the all India TV reach has dropped from a peak of 94% in 2018 to 82% in 2022
Javed Farooqui Jul 18, 2022 8:26 AM
The campaign promotes the brand’s Alexa Built-in smartwatch
exchange4media Staff Jun 5, 2022 4:00 PM
The campaign #MoreInEveryday brings out various intelligent features of the watch, from setting reminders to counting calories, that complement the GenZ way of life
exchange4media Staff May 28, 2022 1:00 PM
The Swiss watch manufacturer says Chaturvedi was chosen because he is a youth icon
exchange4media Staff May 5, 2022 2:35 PM
Since its inception in 2019, Dish TV India's WATCHO is one of the early OTT platforms that focuses on SFV content across genres
exchange4media Staff Mar 22, 2022 8:59 AM
The campaign 'Redefine time' will be promoted through all desired media avenues
exchange4media Staff Feb 13, 2022 6:00 PM
The agency will be responsible for managing the end-to-end PR solutions for the lifestyle brand in India
exchange4media Staff Jan 6, 2022 5:42 PM
With this association, Esprit’s India partner AP Group looks to pursue an aggressive expansion plan for Esprit watches in India
exchange4media Staff Dec 21, 2021 9:30 AM
Tendulkar is among the new entrants to the list which also saw debuts from Nick Jonas, Nicki Minaj, Beyoncé, Liam Payne, Louis Tomlinson, Bruno Mars, and Takafumi Horie
exchange4media Staff Nov 10, 2021 2:39 PM
The launch of the campaign is timed to celebrate the 10th-anniversary milestone of the actor's association with Swiss watchmaker as global brand ambassador
exchange4media Staff Nov 2, 2021 2:50 PM
The actor has an elegance, which transcends borders and generations, that goes perfectly with the brand's slogan 'Elegance is an attitude'
exchange4media Staff Sep 15, 2021 12:46 PM
Advertisement for women-centric categories increased by 57% in IPL 13 (38 matches) compared to IPL 12
Sonam Saini Mar 25, 2021 8:38 AM
The platform boasts of more than 35 original shows in Hindi, Tamil, Malayalam, Kannada, and Telugu
exchange4media Staff Mar 22, 2021 11:15 AM
FMCG and e-comm categories grew by 36% and 21% YoY during this period
exchange4media Staff Mar 19, 2021 7:57 AM
The awards will stream on Facebook Watch on 14th March 2021, at 7.00 PM
exchange4media Staff Mar 13, 2021 10:07 AM
A large chunk of Watch users come from India as the country is Facebook’s biggest market with 320 million users
Javed Farooqui Feb 22, 2021 8:40 AM
In a blog, Twitter Vice President, Product Keith Coleman wrote that Birdwatch allows people to identify misinformation in tweets
exchange4media Staff Jan 27, 2021 1:01 PM
Chopra, Facebook India Director and Head of Partnerships, speaks to e4m about FB Watch, plans for 2021, and future of video content in India
Javed Farooqui Jan 21, 2021 8:48 AM
Conceptualized by Anil Anand & Harkirat, this is the country’s first-ever prison break story with women in the lead
exchange4media Staff Dec 30, 2020 4:28 PM
With features like Multiple Stages, people can switch between performances and Watch Party allows users to create own private video group
exchange4media Staff Nov 23, 2020 2:01 PM
The former Indian opener will share his views on the ongoing IPL in Viru Ki Baithak
exchange4media Staff Sep 26, 2020 8:00 PM
Join Mitra, CEO, Watches & Wearables Division, Titan, as she shares key learnings from Titan's brand journey during the pandemic at the fourth edition of the Digital Virtual Conference
exchange4media Staff Aug 25, 2020 3:38 PM
With this feature, Facebook users will be able to discover new artists and tracks through social sharing
exchange4media Staff Aug 1, 2020 11:19 AM
The Pay & Watch option renders the producers with new marketing possibilities
exchange4media Staff Jul 30, 2020 6:29 PM
Disha Patani will be seen in an upcoming brand campaign alongside Varun Dhawan, who has been Fossil’s brand ambassador since 2018
exchange4media Staff Jul 10, 2020 2:27 PM
Directed by Harkirat S Sandhu and written by Reena Kamath, the series showcases the life of a budding entrepreneur and the challenges he faces within family and society
exchange4media Staff Jun 12, 2020 4:04 PM
The alliance further strengthens Shemaroo’s foothold in the international market by targeting the South Asian audience
exchange4media Staff May 11, 2020 2:32 PM
With this video series, the brand aims to engage with their TG, the Gen-Z’s, who are stuck at home with nothing but their own company to enjoy
exchange4media Staff May 3, 2020 10:00 AM
DishTV & d2h users will have access to MX Player’s content through their Android set-top boxes
exchange4media Staff Apr 28, 2020 2:00 AM
Lopez will feature in a campaign, art directed by Paul Marciano, Chief Creative Officer for GUESS and shot through the lens of photographer Tatiana Gerusova in Santa Monica
exchange4media Staff Mar 16, 2020 3:42 PM
The collection comprises of two types of watches – Celestial Opulence Automatic and Celestial Opulence Crystal
exchange4media Staff Feb 6, 2020 4:34 PM
Rannvijay will be promoting Garmin watches in India, Bangladesh, Nepal, and Bhutan across print, television, digital and social media platforms
exchange4media Staff Jan 30, 2020 5:15 PM
The company looks forward to the value the star cricketer will add to its brand message
exchange4media Staff Jan 25, 2020 4:54 PM
According to the TAM AdEx report on advertising in magazines, the services sector is on top with a 17% share, followed by personal accessories sector at 10%
Sonam Saini Jan 3, 2020 8:37 AM
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