Globalization, digital awakening and blurring cultural boundaries have led brands to offer lucrative shopping deals for festivities like Black Friday, Halloween & Thanksgiving, note industry experts
The CEO & CCO of McCann Worldgroup India Prasoon Joshi spoke to e4m about what worked for ad campaigns this festive season, and what lies ahead
Varun Kandhari, Director - Marketing, Mars Wrigley India, talks about the festive season, category trends, localising products for Indian markets, marketing strategy and more
The concept is engaging and helps the ad stand out, say experts
Industry observers note that while the global economy is facing a slowdown, the Indian festive market won’t face a significant setback due to the positive consumer sentiment
Pruthi who leads CRED Commerce speaks to e4m about the company’s new marketplace business for brands and more
Flipkart and Amazon have recorded a significant jump in engagement from rural areas since the beginning of the festive sale season
The campaign encourages people to celebrate Diwali in person by meeting with their family and friends
Brands have already increased their spends on gaming and with various other sports tournament lined up the prospects of a good Diwali are brighter, say industry players
Wakefit Co-founder Chaitanya Ramalingegowda talks to e4m about the company’s marketing trajectory, the trust on word of mouth and more
From regional brand ambassadors to revamped online experience to shopping via WhatsApp, e-tailers are trying hard to connect with Bharat to drive next phase of growth
Early festive season, good monsoon and lower inflation are some of the factors that will lead to a healthy demand during the festive season and months ahead, feels the industry
The campaign will be seen across digital, online, social and print platforms
Industry experts are optimistic that spending by consumers and advertisers will match the pre-pandemic level this festive season
The campaign will also feature other celebrities like Rohit Sharma, Rashmika Mandana, Kapil Sharma and Sourav Ganguly