In light of the anti-trust lawsuit against Alphabet, industry insiders say that the extensive integration of Google's tools in the digital ad workflow leaves little hope for a competitive environment
Google has slashed rebates, which agencies receive in lieu of ad investments, by 25-35%. The tech giant has also revised the slab structure making smaller players ineligible for rebates
Ad sales in the YouTube division rose 13% to $8.6 billion
The agency will be handling the entire media mandate for the beauty and personal care brand
The agency has been working for Sun Bangla and Sun Marathi channels under Sun Network
Despite having little purchasing power, this cohort has been described as a precocious generation, exerting a major influence on the buying habits of the family
YouTube alone raked in $7.95 billion in ad revenues, registering a 12.5% Y-o-Y increase
The company said ad sales for Google's YouTube video service has increased 4.4%
The new funds are likely to be utilised for growing the platform's quick commerce business
The company announced that it will be buying back $70 billion in shares
During the earnings call, the Alphabet CEO also said that the company was just beginning its AI journey
Sundar Pichai, CEO of Alphabet and Google, says the tech giant will unveil AI-based language models soon
The total revenue is expected to show a slight increase
CEO Sundar Pichai shares decision with employees in a mail
The account was won in a multi-agency pitch
The digital ad sector has been struck by ad budget curbs put into place by companies amid rising inflation and interest rates
NBDA has alleged that Google has been free-riding on their content without giving them adequate compensation
The agency will strategise and manage all forms of media, including outdoor, digital, and traditional media
While Google Search and other advertising revenues were up 14%, YouTube ad revenues increased by 5%
The winners were judged and evaluated on various parameters by an internal jury
This generation holds a strong command in influencing the purchasing decisions of senior members, and hence, is the next big challenge for marketers
The funding is led by Google, Times Group and Singapore's Temasek Holdings
Publishers in India have long been urging Google to come up with an egalitarian revenue share model
According to media reports, Google’s parent company has procured documents related to the bid from BCCI
The INS has alleged that Alphabet Inc is allegedly abusing its dominant position related to news referral services and Google Ad Tech services, violating Section 4 of the Competition Act, 2002
The account will be handled out of the agency’s Bangalore office
YouTube advertising revenues up 25% to $8.6 billion
Alphabet CEO Pichai said that JioPhone Next will lay the foundation of digital transformation in India, during the company's Q3 2021 earnings con call
SVP and CFO Ruth Porat noted that the company's revenue performance in the quarter was rooted in advertiser spend, elevated consumer online activity and Google Cloud
Net income stood at $18.5 billion
Google CEO Pichai also shared that developments like artificial intelligence and quantum computing will revolutionize the world, in an interview with BBC
The mandate will involve strategic planning, media relations, digital campaigns, and providing integrated communication solutions for the brand
The company's net income almost trebled to $17.9 billion from $6.8 billion
The company's net income almost trebled to $17.9 billion from $6.8 billion
Despite being an invite-only app that is available only on Apple App Store, Clubhouse had recently exceeded 8 million downloads worldwide since launch, as per App Annie data
The multi-million-dollar investment follows close on the heels of a $100 million+ fundraise from Google, Microsoft, and AlphaWave in December 2020
Operating income stood at $15.65 billion and net income at $15.2 billion for this quarter
Revenue from advertising stood at $37.09 billion, up from $33.79 billion in Q3 2019
YouTube ad revenue stands at $3.8 billion, total revenue at $38.3 billion
Revenue which stood at $41.2 billion was driven by Google Search, YouTube, and Cloud
The study also noted that traditional media combined is expected to grow by 1.5% to $324.2 billion
YouTube ad revenue for 2019 stands at $15.1 billion, 36% growth from previous year, say reports
The advisory will drive the communication programs across various PR vehicles and build the company’s share of voice around the brand’s positioning in the market