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In light of the anti-trust lawsuit against Alphabet, industry insiders say that the extensive integration of Google's tools in the digital ad workflow leaves little hope for a competitive environment
Shantanu David Aug 20, 2024 8:53 AM
Google has slashed rebates, which agencies receive in lieu of ad investments, by 25-35%. The tech giant has also revised the slab structure making smaller players ineligible for rebates
Kanchan Srivastava Jul 30, 2024 8:03 AM
The agency will be handling the entire media mandate for the beauty and personal care brand
e4m Staff Jul 15, 2024 9:16 AM
The agency has been working for Sun Bangla and Sun Marathi channels under Sun Network
e4m Staff May 23, 2024 10:59 AM
Despite having little purchasing power, this cohort has been described as a precocious generation, exerting a major influence on the buying habits of the family
Sohini Ganguly Mar 4, 2024 9:15 AM
YouTube alone raked in $7.95 billion in ad revenues, registering a 12.5% Y-o-Y increase
e4m Staff Oct 25, 2023 4:43 PM
The company said ad sales for Google's YouTube video service has increased 4.4%
exchange4media Staff Jul 26, 2023 9:01 AM
The new funds are likely to be utilised for growing the platform's quick commerce business
exchange4media Staff May 2, 2023 11:48 AM
The company announced that it will be buying back $70 billion in shares
exchange4media Staff Apr 26, 2023 8:28 AM
During the earnings call, the Alphabet CEO also said that the company was just beginning its AI journey
exchange4media Staff Feb 3, 2023 11:05 AM
Sundar Pichai, CEO of Alphabet and Google, says the tech giant will unveil AI-based language models soon
exchange4media Staff Feb 3, 2023 8:33 AM
CEO Sundar Pichai shares decision with employees in a mail
exchange4media Staff Jan 20, 2023 6:50 PM
The digital ad sector has been struck by ad budget curbs put into place by companies amid rising inflation and interest rates
exchange4media Staff Oct 26, 2022 3:07 PM
NBDA has alleged that Google has been free-riding on their content without giving them adequate compensation
exchange4media Staff Oct 13, 2022 9:05 AM
The agency will strategise and manage all forms of media, including outdoor, digital, and traditional media
exchange4media Staff Sep 26, 2022 9:52 AM
While Google Search and other advertising revenues were up 14%, YouTube ad revenues increased by 5%
exchange4media Staff Jul 27, 2022 1:15 PM
The winners were judged and evaluated on various parameters by an internal jury
exchange4media Staff Jul 21, 2022 4:41 PM
This generation holds a strong command in influencing the purchasing decisions of senior members, and hence, is the next big challenge for marketers
Shantanu David Jun 9, 2022 8:46 AM
The funding is led by Google, Times Group and Singapore's Temasek Holdings
exchange4media Staff May 30, 2022 3:16 PM
Publishers in India have long been urging Google to come up with an egalitarian revenue share model
exchange4media Staff May 28, 2022 8:40 AM
According to media reports, Google’s parent company has procured documents related to the bid from BCCI
exchange4media Staff May 12, 2022 11:55 AM
The INS has alleged that Alphabet Inc is allegedly abusing its dominant position related to news referral services and Google Ad Tech services, violating Section 4 of the Competition Act, 2002
exchange4media Staff Mar 26, 2022 8:52 AM
The account will be handled out of the agency’s Bangalore office
exchange4media Staff Feb 10, 2022 11:50 AM
Alphabet CEO Pichai said that JioPhone Next will lay the foundation of digital transformation in India, during the company's Q3 2021 earnings con call
Javed Farooqui Oct 28, 2021 8:37 AM
SVP and CFO Ruth Porat noted that the company's revenue performance in the quarter was rooted in advertiser spend, elevated consumer online activity and Google Cloud
exchange4media Staff Oct 28, 2021 8:27 AM
Google CEO Pichai also shared that developments like artificial intelligence and quantum computing will revolutionize the world, in an interview with BBC
exchange4media Staff Jul 12, 2021 3:51 PM
The mandate will involve strategic planning, media relations, digital campaigns, and providing integrated communication solutions for the brand
exchange4media Staff Jun 4, 2021 5:23 PM
The company's net income almost trebled to $17.9 billion from $6.8 billion
exchange4media Staff Apr 28, 2021 2:43 PM
The company's net income almost trebled to $17.9 billion from $6.8 billion
exchange4media Staff Apr 28, 2021 12:46 PM
Despite being an invite-only app that is available only on Apple App Store, Clubhouse had recently exceeded 8 million downloads worldwide since launch, as per App Annie data
exchange4media Staff Feb 22, 2021 2:09 PM
The multi-million-dollar investment follows close on the heels of a $100 million+ fundraise from Google, Microsoft, and AlphaWave in December 2020
exchange4media Staff Feb 8, 2021 10:19 AM
Operating income stood at $15.65 billion and net income at $15.2 billion for this quarter
exchange4media Staff Feb 3, 2021 11:03 AM
Revenue from advertising stood at $37.09 billion, up from $33.79 billion in Q3 2019
exchange4media Staff Oct 31, 2020 9:46 AM
YouTube ad revenue stands at $3.8 billion, total revenue at $38.3 billion
exchange4media Staff Aug 1, 2020 8:46 AM
Revenue which stood at $41.2 billion was driven by Google Search, YouTube, and Cloud
exchange4media Staff Apr 29, 2020 6:40 PM
The study also noted that traditional media combined is expected to grow by 1.5% to $324.2 billion
exchange4media Staff Feb 27, 2020 7:16 PM
YouTube ad revenue for 2019 stands at $15.1 billion, 36% growth from previous year, say reports
exchange4media Staff Feb 4, 2020 12:50 PM
The advisory will drive the communication programs across various PR vehicles and build the company’s share of voice around the brand’s positioning in the market
exchange4media Staff Jan 2, 2020 2:50 PM
