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Neeta Nair speaks to BFSI leaders at a roundtable during the second edition of Pitch BFSI Marketing Summit hosted by e4m in Mumbai
The rising brand value of Neeraj Chopra, Vinesh Phogat, and Manu Bhaker has positively impacted their endorsement game. But can they beat cricketers? Experts weigh in
Chehneet Kaur Aug 26, 2024 9:09 AM
In a social media post, the Olympic shooter was spotted indulging in a KFC Indian Spicy Veg Roll
e4m Staff Aug 12, 2024 4:37 PM
The Secretary-General of ASCI said that brands should avoid misleading consumers or implying non-existent endorsements and maintain transparency, to uphold consumer trust
Chehneet Kaur Aug 2, 2024 2:28 PM
This Olympics season, experts discuss the fine line brands should tread while congratulating sportspersons they don't represent on social media
Chehneet Kaur Aug 1, 2024 8:52 AM
While Gagan Prabhakar moves from Indiabulls Group, Arun Iyer joins from Mirum India
At Pitch CMO Summit 2024, Satya Prabhakar, CEO, ProManage, spoke about leveraging hyperlocal presence and tech AI to drive growth
e4m Staff Mar 23, 2024 4:59 PM
A panel of industry leaders also spoke on the importance of programmatic advertising & performance, and a lot more
exchange4media Staff Jul 25, 2022 12:02 PM
She will spearhead tech adoption and partnerships between Pixis and Mar-Ad agencies to help them deploy AI across their client-base
exchange4media Staff Mar 2, 2022 7:38 PM
The campaign is conceptualized and created by CottonKing’s Creative agency ADbhoot Creatives
exchange4media Staff Dec 11, 2021 8:28 AM
As per the data, airgun shooting player Manu Bhaker was the most visible Olympian on TV during the multi-sport event
exchange4media Staff Sep 4, 2021 8:13 AM
The promotional campaign for the launch will be rolled out soon and the show is all set to be launched in the Zee Tamil channel
exchange4media Staff Jul 27, 2021 1:12 PM
Siju Prabhakaran, EVP & Cluster Head South Business, ZEEL, discusses the South cluster's strong comeback after the lockdown and their strategy ahead
Simran Sabherwal Sep 10, 2020 9:24 AM
Industry heads say with the Covid-19 crisis the need for integration will be more acute & embracing digital-tech capabilities across the networks has become essential too
Misbaah Mansuri Jun 22, 2020 8:29 AM
Google's advertising business will now be headed by Jerry Dischler who will report to Raghavan
exchange4media Staff Jun 8, 2020 9:07 AM
In e4m’s MarTech Zone webinar, industry leaders spell out how MarTech will change in the new normal post-COVID-19
exchange4media Staff May 13, 2020 8:26 AM
Marketing leaders will share inputs on how digital marketing can evolve from impersonal activities to genuine human experiences in the times of the pandemic
exchange4media Staff May 11, 2020 8:41 AM
The channel has also launched a series of brand films conceptualised by DDB Mudra
exchange4media Staff Mar 12, 2020 11:06 AM
While Santosh Nair, Editor at Moneycontrol, will be moving to cnbctv18 online, Binoy Prabhakar will be taking up the former’s role
exchange4media Staff Feb 24, 2020 2:41 PM
The marketing campaign is built around digital first approach to target the millennials, primarily in tier 2 and tier 3 cities
exchange4media Staff Feb 10, 2020 1:58 PM
With the recently launched Tamil movie channel - Zee Thirai, Siju Prabhakaran, South Cluster Head, ZEEL, tells us why it is a good time to enter the Tamil movie space
Simran Sabherwal Jan 27, 2020 8:17 AM