Is the BFSI sector breathing Bharat?
Neeta Nair speaks to BFSI leaders at a roundtable during the second edition of Pitch BFSI Marketing Summit hosted by e4m in Mumbai
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As brand values soar, India’s Olympic stars chase endorsement gold
The rising brand value of Neeraj Chopra, Vinesh Phogat, and Manu Bhaker has positively impacted their endorsement game. But can they beat cricketers? Experts weigh in
Manu Bhaker savours Olympic win with KFC rolls
In a social media post, the Olympic shooter was spotted indulging in a KFC Indian Spicy Veg Roll
Guidelines are clear on how athletes can be congratulated by non-sponsors: Manisha Kapoor
The Secretary-General of ASCI said that brands should avoid misleading consumers or implying non-existent endorsements and maintain transparency, to uphold consumer trust
Manu Bhaker moment marketing: Who calls the shots — celebs or brands?
This Olympics season, experts discuss the fine line brands should tread while congratulating sportspersons they don't represent on social media
Kottappalli Prabhakaran 2.0: A BGMI ad film for the ages
The ad has been created by Maitri Advertising, Kochi
Kottappalli Prabhakaran 2.0: A BGMI ad film for the ages
The ad has been created by Maitri Advertising, Kochi
KRBL appoints Prabhakar Jha as GM- Sales & Distribution
Kamal Kant Kanaujia assumes role of Deputy General Manager
FCB/SIX India names Gagan Prabhakar as VP-CX Operations, Arun Iyer as Sr. Director–CRM
While Gagan Prabhakar moves from Indiabulls Group, Arun Iyer joins from Mirum India
‘Digital hyperlocal discovery is the golden goose of marketing’
At Pitch CMO Summit 2024, Satya Prabhakar, CEO, ProManage, spoke about leveraging hyperlocal presence and tech AI to drive growth
Vir S Advani to be Blue Star’s Chairman & Managing Director
Vir S Advani will succeed Shailesh Haribhakti who will be retiring
Binoy Prabhakar joins Hindustan Times Digital as Chief Content Officer
Prabhakar was previously the editor of Moneycontrol
e4m Real Time Conference: Industry leaders back omni-channel marketing
A panel of industry leaders also spoke on the importance of programmatic advertising & performance, and a lot more
Rashii Prabhakar joins AI infrastructure company Pixis as National Agency Lead
She will spearhead tech adoption and partnerships between Pixis and Mar-Ad agencies to help them deploy AI across their client-base
CottonKing releases first brand film with actor Lalit Prabhakar
The campaign is conceptualized and created by CottonKing’s Creative agency ADbhoot Creatives
During Tokyo Olympics 2020, 31% of ads on TV featured Indian Olympians: BARC
As per the data, airgun shooting player Manu Bhaker was the most visible Olympian on TV during the multi-sport event
Zee Tamil to launch Survivor series
The promotional campaign for the launch will be rolled out soon and the show is all set to be launched in the Zee Tamil channel
'Our line-up across markets is testimony that we are looking at a strong festive season'
Siju Prabhakaran, EVP & Cluster Head South Business, ZEEL, discusses the South cluster's strong comeback after the lockdown and their strategy ahead
Agency of the future will be one that can build on diverse capabilities, says adland
Industry heads say with the Covid-19 crisis the need for integration will be more acute & embracing digital-tech capabilities across the networks has become essential too
Google elevates Prabhakar Raghavan as Search Head, to also see advertising & commerce
Google's advertising business will now be headed by Jerry Dischler who will report to Raghavan
e4m MarTech Zone: Experts say businesses are investing more in MarTech
In e4m’s MarTech Zone webinar, industry leaders spell out how MarTech will change in the new normal post-COVID-19
e4m MarTech Zone: Experts to discuss ways to stay digitally connected during COVID crisis
Marketing leaders will share inputs on how digital marketing can evolve from impersonal activities to genuine human experiences in the times of the pandemic
Newly launched Kannada movie channel, Zee Picchar set to give viewers ‘Hit Dinada Feeling’
The channel has also launched a series of brand films conceptualised by DDB Mudra
Network18 announces top level rejig in digital editorial team
While Santosh Nair, Editor at Moneycontrol, will be moving to cnbctv18 online, Binoy Prabhakar will be taking up the former’s role
Angel Broking launches ‘Smart Sauda’ campaign to promote Angel iTrade Prime
The marketing campaign is built around digital first approach to target the millennials, primarily in tier 2 and tier 3 cities
Zee Thirai believes movies are more than just entertainment: Siju Prabhakaran
With the recently launched Tamil movie channel - Zee Thirai, Siju Prabhakaran, South Cluster Head, ZEEL, tells us why it is a good time to enter the Tamil movie space