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After collaborating on Bigg Boss Hindi, Danube Properties extends its association with the Marathi edition, using JioStar’s multi-platform ecosystem to deepen its regional, culture-led brand strategy
e4m Staff Jan 28, 2026 12:59 PM
According to Ravindra Sharma, Chief – Brand, Corporate Communication and CSR, SBI Life Insurance, while digital consumption is rising, TV continues to play a significant role
e4m Staff Jan 21, 2026 10:47 AM
Bisleri will have an on-ground presence at the marathon with hydration stations and mist zones
e4m Staff Jan 20, 2026 3:39 PM
After collaborating on Bigg Boss Hindi, Danube Properties extends its association with the Marathi edition, using JioStar’s multi-platform ecosystem to deepen its regional, culture-led brand strategy
NATIVE CONTENT Jan 19, 2026 3:52 PM
Farah Khan has expanded her influence beyond cinema, building a thriving YouTube presence that demonstrates how consistency, collaboration, and platform ownership drive sustainable relevance
Shalinee Mishra Jan 9, 2026 12:10 PM
This strategy is not new, but its renewed visibility in 2024 and 2025 points to a larger shift
Shalinee Mishra Jan 6, 2026 1:28 PM
Designed purely for cybersecurity, the app helps citizens stay protected from online threats
Samsung Ads India has announced the appointment of Vignesh V as Director, Ad Sales for the region. With more than two decades of experience across media sales.
New Delhi: Seedtag, the global neuro-contextual advertising company, has released the results of a first-of-its-kind neuroscience study conducted with Professor Moran Cerf of Columbia University.
OPPO India launched the much-awaited OPPO Find X9 Series with its latest brand campaign, ‘Make Your Moment’. The film celebrates a vibrant generation of storytellers who see the world differently
editor@exchange4media.com & exchange4media Kolkata Bureau Nov 20, 2025 11:38 AM
The case could influence how future sports-rights deals are negotiated, forcing clearer contractual terms and stricter compliance expectations for both broadcasters and streaming platforms
Aditi Gupta Nov 14, 2025 1:43 PM
Experts told e4m that most brands and quick commerce platforms use this downtime to build capacity, launch new categories, or expand into new towns
e4m Staff Nov 1, 2025 11:05 AM
The brand also launched a festive song ‘Ponnonamkathiradi ‘to pay its ode to the state of Kerala for its most revered festival
The actor represents brands such as Udaan, Policybazaar, Tata Tea, Abzorb, Bail Kolhu, and Baidyanath Chyawanprash
Soumya Gawri Sep 5, 2024 6:07 PM
The change of guard has taken place while the civic body is in the process of finalizing the new OOH policy
Prior to this, Ashok Suvarna was with Aditya Birla Sun Life Insurance as Chief Distribution Officer
Rajat Abbi, VP-Global Marketing, CMO, Greater India, Schneider Electric, lets us in on the company's media mix, B2C focus, festive marketing initiatives and more
Sohini Ganguly Sep 3, 2024 8:41 AM
In a press conference, Essel Group Chairman Dr. Subhash Chandra accused the SEBI Chairperson of being a “negative force” and a key reason for the failure of the ZEE-Sony merger
Subhash Chandra has called for a thorough investigation into Madhabi Puri Buch’s financial dealings and the “biased actions” against ZEE
Known for his leadership in the digital entertainment space, Sai Kumar has played a crucial role in shaping Arré into a powerhouse of original content
Jaimit Doshi has been associated with Aditya Birla Sun Life Insurance for the last 5 years
On his 61st birth anniversary today, e4m pays tribute to the legacy of Rituparno Ghosh, who was renowned not only as a celebrated filmmaker but also as a brilliant advertising veteran
Tasmayee Laha Roy Aug 31, 2024 9:19 AM
Prior to this, Shridhar Nair was the group's Senior Vice President of Operations
e4m Staff Aug 30, 2024 11:51 AM
The Founder and Group CEO of Banijay Asia & Endemol Shine India talks about Bigg Boss, evolution of TV and OTT viewers and collaboration with SERA for its new space exploration-based reality show
Aditi Gupta Aug 29, 2024 9:21 AM
MIB said that the move will lead to more employment opportunities, boost local dialect and culture, and drive ‘vocal for local’ initiatives
e4m Staff Aug 28, 2024 4:20 PM
The show has been conceptualized and created by Disney+ Hotstar CreativeWorks
e4m Staff Aug 28, 2024 3:53 PM
Kriti Sanon, who has been announced as BIBA's brand ambassador, stars in the ad conceptualised and executed by Enormous Brands
e4m Staff Aug 27, 2024 4:37 PM
Ad land experts observe that India’s talent pool, lower operational costs, and expertise in emerging tech make it an ideal setting for Global Capability Centers
Shantanu David Aug 27, 2024 9:16 AM
The association is expected to elevate the brand's popularity amongst the youth
e4m Staff Aug 26, 2024 3:03 PM
Markand Adhikari is the Chairman and MD of Sri Adhikari Brothers Group (SAB Group)
e4m Desk Aug 26, 2024 12:11 PM
Industry leaders expressed cautious optimism about the impending Digital Personal Data Protection Act, anticipating a more regulated and trustworthy digital ad landscape in its wake
Shantanu David Aug 26, 2024 9:21 AM
The initiative aims to create a more inclusive and accessible world for people with disabilities through awareness, support, and accessibility improvements
NATIVE CONTENT Aug 23, 2024 6:48 PM
The film spotlights the brand's latest collection which celebrates Indian craftsmanship
e4m Staff Aug 23, 2024 5:20 PM
Sandipan Ghatak has worked with large organizations like Johnson & Johnson, PepsiCo and Bharti Airtel
e4m Staff Aug 23, 2024 12:01 PM
MobiKwik Co-founder Upasana Taku took to LinkedIn to announce that the payment platform has hit a major milestone with a Profit After Tax of Rs 14 crore and a total income of Rs 890 crore
Debjani Ghosh has been the President of the National Association of Software & Services Companies (NASSCOM) since April 2018
e4m Desk Aug 22, 2024 11:11 AM
e4m Blog: In this article, we dive deep into the current trends in the mobile marketing ecosystem, the evolving mobile advertising techniques in digital age and more
e4m Editor Tasmayee Laha Roy reflects on the withdrawal of the second draft of the Broadcast Bill and the concerns of the stakeholders
Tasmayee Laha Roy Aug 21, 2024 8:46 AM
Ashwini Vaishnaw, Union I&B Minister, has said that the ministry will maintain its flexible approach and keep an “open mind” during the consultations
Stakeholders share the platform's proposed multi-channel ecosystem is a welcome move but there are concerns about the yardsticks to be put in place for aspects like content and revenue-sharing
Chehneet Kaur Aug 19, 2024 9:07 AM
The campaign has been shot under the banner Dharma 2.0 and conceptualised by 82.5 Communications
e4m Staff Aug 16, 2024 4:30 PM
The study claims that the show has enhanced brand disposition for brands across 19 different categories associated with the show
e4m Staff Aug 14, 2024 6:54 PM
Advertising revenue of the company increased to Rs 10 crore in Q1 FY25 from Rs 9 crore in Q1 FY24
e4m Staff Aug 14, 2024 9:20 AM