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AI agents are reshaping marketing, but industry leaders say autonomy depends on data maturity, governance, customer context and human oversight.
Rubika Liyaquat has been appointed as the Senior Executive Editor – TNNB and Vice President – Special Projects
Rajkumar Remalli, Founder Director, BidVid, discusses the inefficiencies that continue to plague digital media buying, the role of AI in programmatic advertising, why transparency remains a challenge
Ahmed has previously held roles at Gabriel & Co., AstraZeneca, Unilever India, RB and Oracle India
Influencer marketing in India is shifting from reach-driven growth to a credibility test, as brands face tighter scrutiny, rising compliance issues and growing pressure on transparency
Prior to joining Hero MotoCorp, Sachin Agrawal served as Executive Vice President & Head – R&D and Technology at VE Commercial Vehicles
Citing RBI data, PIB Fact Check stated that the share of gold in India's foreign exchange reserves has been steadily increasing
Prior to this, Seema Kumar was with Microsoft as Sr. Director, Azure Infrastructure Solutions
e4m had first reported the collaboration between IIT Kanpur and BSNL to boost D2M technology in the country
The IT minister has signalled a fresh legal framework for artificial intelligence while balancing innovation, safety and economic growth
As per the central bank said the objective was to ensure that incentive structures do not encourage aggressive sales practices or lead to the mis-selling of products
Nanda joins bigbasket from Amazon India, where he served as Director, Selling Partner Services
Yatnesh Pandey, who recently stepped down as VP-Marketing at GreenPly Industries, on Sachin Tendulkar’s enduring brand, built on consistency, credibility and influence on & off the field
Market observers and players say ruling a positive move for leader brands, opens a route for legal recourse & levels playing field; category, brand keyword investment likely to see an acceleration
Global enterprises are transforming India GCCs into AI, analytics and customer intelligence hubs, driving digital innovation and enterprise decision-making.
A P Sriram & e4m Staff 1 day ago
Competitor keyword bidding generated an estimated $50 billion a year for Search platforms globally. India's courts have now decided that it was never theirs to sell
Brands, technology platforms are increasingly using AI for behavioural prediction, automated decision-making, functions where the Court has stressed the need for human oversight and accountability
On Anil Singhvi's birthday, it is worth celebrating not just a successful TV career but the remarkable journey of a professional who transformed business journalism into a mass conversation
India’s microdrama market is projected to hit $4.5B by 2030 but will it also become advertising’s next big platform as major players join in?
Rathin Lahiri, Head of Marketing and CSR, SBI General Insurance decodes how ‘Chuniye Bharosa, Apno Sa’ is reshaping insurance marketing in India
e4m Staff May 28, 2026 4:44 PM
After collaborating on Bigg Boss Hindi, Danube Properties extends its association with the Marathi edition, using JioStar’s multi-platform ecosystem to deepen its regional, culture-led brand strategy
e4m Staff Jan 28, 2026 12:59 PM
According to Ravindra Sharma, Chief – Brand, Corporate Communication and CSR, SBI Life Insurance, while digital consumption is rising, TV continues to play a significant role
e4m Staff Jan 21, 2026 10:47 AM
Bisleri will have an on-ground presence at the marathon with hydration stations and mist zones
e4m Staff Jan 20, 2026 3:39 PM
After collaborating on Bigg Boss Hindi, Danube Properties extends its association with the Marathi edition, using JioStar’s multi-platform ecosystem to deepen its regional, culture-led brand strategy
NATIVE CONTENT Jan 19, 2026 3:52 PM
Farah Khan has expanded her influence beyond cinema, building a thriving YouTube presence that demonstrates how consistency, collaboration, and platform ownership drive sustainable relevance
Shalinee Mishra Jan 9, 2026 12:10 PM
This strategy is not new, but its renewed visibility in 2024 and 2025 points to a larger shift
Shalinee Mishra Jan 6, 2026 1:28 PM
Designed purely for cybersecurity, the app helps citizens stay protected from online threats
Samsung Ads India has announced the appointment of Vignesh V as Director, Ad Sales for the region. With more than two decades of experience across media sales.
New Delhi: Seedtag, the global neuro-contextual advertising company, has released the results of a first-of-its-kind neuroscience study conducted with Professor Moran Cerf of Columbia University.
OPPO India launched the much-awaited OPPO Find X9 Series with its latest brand campaign, ‘Make Your Moment’. The film celebrates a vibrant generation of storytellers who see the world differently
editor@exchange4media.com & exchange4media Kolkata Bureau Nov 20, 2025 11:38 AM
The case could influence how future sports-rights deals are negotiated, forcing clearer contractual terms and stricter compliance expectations for both broadcasters and streaming platforms
Aditi Gupta Nov 14, 2025 1:43 PM
Experts told e4m that most brands and quick commerce platforms use this downtime to build capacity, launch new categories, or expand into new towns
e4m Staff Nov 1, 2025 11:05 AM
The brand also launched a festive song ‘Ponnonamkathiradi ‘to pay its ode to the state of Kerala for its most revered festival
The actor represents brands such as Udaan, Policybazaar, Tata Tea, Abzorb, Bail Kolhu, and Baidyanath Chyawanprash
Soumya Gawri Sep 5, 2024 6:07 PM
The change of guard has taken place while the civic body is in the process of finalizing the new OOH policy
Prior to this, Ashok Suvarna was with Aditya Birla Sun Life Insurance as Chief Distribution Officer
Rajat Abbi, VP-Global Marketing, CMO, Greater India, Schneider Electric, lets us in on the company's media mix, B2C focus, festive marketing initiatives and more
Sohini Ganguly Sep 3, 2024 8:41 AM
In a press conference, Essel Group Chairman Dr. Subhash Chandra accused the SEBI Chairperson of being a “negative force” and a key reason for the failure of the ZEE-Sony merger
Subhash Chandra has called for a thorough investigation into Madhabi Puri Buch’s financial dealings and the “biased actions” against ZEE
Known for his leadership in the digital entertainment space, Sai Kumar has played a crucial role in shaping Arré into a powerhouse of original content
Jaimit Doshi has been associated with Aditya Birla Sun Life Insurance for the last 5 years
On his 61st birth anniversary today, e4m pays tribute to the legacy of Rituparno Ghosh, who was renowned not only as a celebrated filmmaker but also as a brilliant advertising veteran
Tasmayee Laha Roy Aug 31, 2024 9:19 AM
Prior to this, Shridhar Nair was the group's Senior Vice President of Operations
e4m Staff Aug 30, 2024 11:51 AM