As per media reports, the funds will be raised from Resonance Opportunities Fund, St. John's Wood Fund Limited and Ebisu Global Opportunities Fund
Our pick of the most creative spots between March 1 and 15
The campaign reflects the brand’s commitment to bringing people together across diverse communities
The issue looks at what’s in store for D-street bulls as they come to terms with the US Federal Reserve’s 'higher for longer' stance on interest rates
Pathaan and the rising brand value of SRK have played a major role in building anticipation for Jawan, leading to a spike in brands who want to associate with the film, say experts
The Rakhi campaign for Mondelez has been created by Ogilvy India
Our pick of the ads that impressed us between June 16 and 30
The film explores why the humble cup of tea is India's most preferred way to socialise
What our experts thought about the adhesive brand's latest spot for IPL
The campaign features KL Rahul, Deepak Hooda and Nicholas Pooran
Our pick of the best ads between Jan 1 and 15
The ad for Red Label Tea has been executed by Ogilvy
Released on Father’s Day, the film shows a dad teaching his daughter the true values of independence and to fight for what she believes in
The TVC is aimed at the South region accepting change and having trust in the new team
Sarvesh Raikar, Regional Creative Officer, Lowe Lintas, sheds light on how the agency roped in author Ruskin Bond for creating Lifebuoy’s popular and purposeful campaign
Created to mark 25th anniversary, the first-ever TVC of the brand built an emotional connection with the TG, created a high recall value & emphasised the pan-India presence
Hindustan Unilever continues to dominate the advertiser’s list
The account was won following a multi-agency pitch and will be handled out of the agency’s Noida office
Eight out of ten brands belong to Reckitt whereas Amazon Prime Video and Byju’s Learning App are two non- Reckitt brands featured in the list
As per weekly data, Dettol Toilet Soaps secured the top spot whereas Lizol stood at second position on the top ten brands' list
From 'Swad Apnepan Ka' for Brooke Bond to 'Daag Ache Hai' for Surf Excel, we list out renowned ads from Sitapati’s 22-year stint with HUL
The channel will feature mega-hits like Spectre, Die Another Day, Quantum Of Solace, Casino Royale, Die Another Day, The World Is Not Enough, Tomorrow Never Dies, etc.
The brand has strengthened its association with classical musicians by presenting a line-up of 24 artists who will perform live for over two months
As per the data, Week 22 saw more new brands in the top ten list
Sangeetha Aiyer, Head Of Marketing, NBCUniversal India, talks about a hybrid model of film releases that have emerged out of the COVID-19 crisis, marketing of films during the crisis and more
Over one million people have been reached with the brand's message
In March 2020, news genre witnessed a drop of 2% and recorded a total 29% share in ad volume as compared to 31% in February
The TVC will be featured and distributed across broadcast and online platforms