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As per media reports, the funds will be raised from Resonance Opportunities Fund, St. John's Wood Fund Limited and Ebisu Global Opportunities Fund
e4m Staff Jul 18, 2024 10:19 AM

The issue looks at what’s in store for D-street bulls as they come to terms with the US Federal Reserve’s 'higher for longer' stance on interest rates
e4m Staff Nov 14, 2023 12:58 PM

Pathaan and the rising brand value of SRK have played a major role in building anticipation for Jawan, leading to a spike in brands who want to associate with the film, say experts
exchange4media Staff Sep 7, 2023 9:27 AM

The Rakhi campaign for Mondelez has been created by Ogilvy India
exchange4media Staff Aug 17, 2023 4:24 PM
Our pick of the ads that impressed us between June 16 and 30
exchange4media Staff Jul 11, 2023 9:19 AM
The film explores why the humble cup of tea is India's most preferred way to socialise
exchange4media Staff Jun 30, 2023 1:01 PM

What our experts thought about the adhesive brand's latest spot for IPL
exchange4media Staff Apr 28, 2023 4:21 PM

The campaign features KL Rahul, Deepak Hooda and Nicholas Pooran
exchange4media Staff Apr 24, 2023 2:15 PM

Released on Father’s Day, the film shows a dad teaching his daughter the true values of independence and to fight for what she believes in
exchange4media Staff Jun 18, 2022 8:30 AM

The TVC is aimed at the South region accepting change and having trust in the new team
exchange4media Staff May 13, 2022 1:25 PM

Sarvesh Raikar, Regional Creative Officer, Lowe Lintas, sheds light on how the agency roped in author Ruskin Bond for creating Lifebuoy’s popular and purposeful campaign
Kanchan Srivastava Apr 21, 2022 8:36 AM

Created to mark 25th anniversary, the first-ever TVC of the brand built an emotional connection with the TG, created a high recall value & emphasised the pan-India presence
Mansi Sharma Feb 24, 2022 8:50 AM

Hindustan Unilever continues to dominate the advertiser’s list
exchange4media Staff Oct 1, 2021 8:11 AM

The account was won following a multi-agency pitch and will be handled out of the agency’s Noida office
exchange4media Staff Aug 4, 2021 1:45 PM

Eight out of ten brands belong to Reckitt whereas Amazon Prime Video and Byju’s Learning App are two non- Reckitt brands featured in the list
exchange4media Staff Jun 4, 2021 11:45 AM

As per weekly data, Dettol Toilet Soaps secured the top spot whereas Lizol stood at second position on the top ten brands' list
exchange4media Staff May 17, 2021 8:33 AM

From 'Swad Apnepan Ka' for Brooke Bond to 'Daag Ache Hai' for Surf Excel, we list out renowned ads from Sitapati’s 22-year stint with HUL
Misbaah Mansuri May 11, 2021 8:47 AM

The channel will feature mega-hits like Spectre, Die Another Day, Quantum Of Solace, Casino Royale, Die Another Day, The World Is Not Enough, Tomorrow Never Dies, etc.
exchange4media Staff Jul 20, 2020 4:26 PM

The brand has strengthened its association with classical musicians by presenting a line-up of 24 artists who will perform live for over two months
exchange4media Staff Jun 19, 2020 12:00 AM

As per the data, Week 22 saw more new brands in the top ten list
exchange4media Staff Jun 12, 2020 8:42 AM

Sangeetha Aiyer, Head Of Marketing, NBCUniversal India, talks about a hybrid model of film releases that have emerged out of the COVID-19 crisis, marketing of films during the crisis and more
Tasmayee Laha Roy May 21, 2020 9:42 AM

Over one million people have been reached with the brand's message
exchange4media Staff May 17, 2020 6:00 PM

In March 2020, news genre witnessed a drop of 2% and recorded a total 29% share in ad volume as compared to 31% in February
exchange4media Staff Apr 17, 2020 8:12 AM

The TVC will be featured and distributed across broadcast and online platforms
exchange4media Staff Mar 2, 2020 5:01 PM