The ByteDance-owned company wrote to the IT ministry, stating that it was compliant with the new intermediary guidelines even before it was enforced in India
Twitter has also expressed that its bid will be less regulated that Microsoft's and will not face pressure from China since it's not operational in the country
Content is undoubtedly the king but while there is UGC that generates a lot of interest among users, there are also marketing tools that help in accelerating the reach of these campaigns
ByteDance owned Helo wants to bring linguistic diversity to the social media world, shares Helo's Entertainment Head, Chhandita Nambiar as she speaks about their latest campaign, “Helo Pe Milo”
Sameer Singh, VP, Monetization, TikTok India, says the platform will continue to work towards developing interactive, trendsetting content & collaborate with advertisers to supplement their campaigns