Earlier this year, Insikt Group documented a RedEcho campaign targeting India’s critical national infrastructure following India's skirmish with China at Galwan
Nipun Marya, Director Brand strategy, Vivo India, shares more — on the new campaign launched around Diwali and how the brand sailed through a pandemic year that was also high on anti-China sentiment
Guest Column: Shaleena Kaura, Senior Vice President & Head of All India Qualitative Research Practise, Hansa Research writes there is even more reliance on brands of a certain standard
Having seen a surge of installs on the back of the anti-China sentiment, Mayank Bhangadia, CEO & Co-Founder, Roposo tells us about further integrations on the platform
Sameer Samat, VP, Android and Google Play, stated that the apps have been removed for violating the company's policies and that platform has removed such errant apps from other countries in the past
Guest Column: Neeraj Pratap Sangani, Chief Business Officer, Hansa Cequity, says the outbreak will redefine business, economics, politics, culture, healthcare, personal relationships & value systems
The report ‘Media in the time of Covid-19’ says big brands should continue leading the media landscape if they don’t want to be ambushed by smaller and bolder players
Globally, the campaign has been led by women athletes like Mikaela Shiffrin, Mae Yoshikawa, Jessamyn Stanley, Denise Schindler, Chinae Alexander, Nadya Okamoto and Jada Sezer