Along with FMCG firms seeing good growth in volume & sales in the April-June quarter, industry experts say ICC World Cup and the upcoming festive season will give a further fillip to ad spends
The #KhaaneMeinDoodhKiShakti campaign is conceptualized and executed by Tonic Worldwide
Guest Column: Katie Secret, Senior Director & Head of Demand Product Marketing, Outbrain, speaks about the company's programmatic suite, its max engagement deal and more
Our app is free, content is free. Free is not an offer, it's actually an emotion for Bharat, said Nikhil Gandhi, Chief Operating Officer of MX Player, while speaking at Goafest 2022
A recent Crisil report suggested that the tariff hike along with ongoing customer upgrades will lead to an estimated 20% improvement in the average revenue per user (ARPU)
Brands are perfecting discoverability, unleashing their potential, and engaging with their target audience via impactful campaigns through InMobi’s lock screen advertising platform, Glance
However, brand suitability violation rates increased by 18% as ad verification is still nascent in India, said According to the 2021 Global Insights Report
Zirca Digital Solutions’ whitepaper, ‘Re-start Trends During the Pandemic’, examines key categories to gauge consumer sentiment and to identify how sectors are rebounding
Lokal has more than 50 lakhs non-English speaking users from across the states of Andhra Pradesh, Telangana & Tamil Nadu
The panellists will share insights on the topic - Stronger Together: Publisher Executives Reflect on 2020
Rishi Pratim Mukherjee, Co-founder & COO at ScoopWhoop Media, says data enables them to figure out what topics are trending on the search and social media
Online video users have grown significantly in smaller towns, the report shows
The findings show a significant increase in general news consumption with 65% of the respondents claiming to spend more time consuming news around the pandemic
The latest report on 'Digital, Diverse & Multilingual India' states that 57% of the audiences watch online videos several times a day with YouTube being their preferred platform
The app marketing platform has predicted an exponential growth for news apps in 2020 in midst of the pandemic
Arijeet Talapatra, CEO, Transsion India, talks about the way forward for the global premium smartphone brand, Tecno
Behl, Indian filmmaker & TV producer, speaks about the impact of the lockdown on content production, the shift from traditional filmmaking & TV production to OTT content making, and more
According to the report, Desktop consumption has increased by 8.3% while usage of Mobile Phones and Tablets dropped by 1.1% and 0.7% respectively
As per the report, total TV viewership grew by 24% in week 18, recording 1.10 trillion viewing minutes
During a video conference on the launch of the sixth edition of the BARC- Nielsen report, the BARC India CEO said some of TRAI’s recommendations do not fit into a rating system’s area of functioning
On e4m’s webinar, industry experts opine that the post-COVID world will open up possibilities and challenges for firms & communicators with credible media being the route to go
Guest Column: Amol Dighe, CEO, Madison Media Ultra & Head Investments, says the COVID-19 crisis has brought about significant change to the entire media industry
According to the report, the total number of advertisers has increased from 1017 in week 14 to 1021 in week 15