D2C players share that customers are stalling purchases for the festive season and moving from traditional marketplaces to online to quick commerce transactions
Founders of several D2C companies told e4m that Flipkart has approached them to list their SKUs on ‘Minutes’
Shankar Prasad, CEO, Plum Goodness, talks to e4m about the company's focus on brand marketing, rise of premiumisation, preferred digital channels and more
Traditional media offers wide reach and can effectively build brand awareness and credibility, which are essential for D2C brands looking to expand their market share, say experts
Experts say due to increase in Cost Per Impression on platforms like Meta & Google, the CAC on digital has shot up in the last one year
Memes are enjoying more popularity because of its inherent nature of being topical. This creates multiple opportunities for the brand to ride on and get viral, say experts
During a panel discussion, experts discussed how linear TV remains a potent asset for new and emerging D2C brands
As the funding winter continues, Indian startups are increasingly focusing on ROI, say media planners
e4m D2C Revolution Summit: At the D2C Leaders Roundtable, brand experts share their successful journeys
At the e4m D2C Revolution Summit, a number of start-up founders came together to discuss the future of the D2C industry, the challenges and their individual strategies
The brands were celebrated for setting new standards and outshining in the Indian D2C universe
The summit brings India's most disruptive D2C brands and their top management under one roof to interact and share insights on their game-changing success stories
The actor is now the face of the brand for its body wash and body scrub
Industry experts opine that apart from Amazon, Flipkart and Snapdeal, the emergence of several D2C brands is driving the AdEx growth in India
Prior to this, Singh was the Vice President of Marketing at Domino’s India
Take a look at some of the top brands that chose the TV advertising way to market their products for the first time in 2021
The association with the actor will help strengthen the positioning of the brand and increase consumer awareness about the concerns of climate change