d2c-brands
D2C players share that customers are stalling purchases for the festive season and moving from traditional marketplaces to online to quick commerce transactions
Sohini Ganguly Aug 14, 2024 8:31 AM
Founders of several D2C companies told e4m that Flipkart has approached them to list their SKUs on ‘Minutes’
Sohini Ganguly Aug 7, 2024 9:09 AM
Shankar Prasad, CEO, Plum Goodness, talks to e4m about the company's focus on brand marketing, rise of premiumisation, preferred digital channels and more
Sohini Ganguly Jul 5, 2024 8:51 AM
Traditional media offers wide reach and can effectively build brand awareness and credibility, which are essential for D2C brands looking to expand their market share, say experts
Kanchan Srivastava Feb 26, 2024 8:43 AM
Experts say due to increase in Cost Per Impression on platforms like Meta & Google, the CAC on digital has shot up in the last one year
Sohini Ganguly Feb 13, 2024 9:00 AM
Memes are enjoying more popularity because of its inherent nature of being topical. This creates multiple opportunities for the brand to ride on and get viral, say experts
Kanchan Srivastava Oct 6, 2023 8:39 AM
During a panel discussion, experts discussed how linear TV remains a potent asset for new and emerging D2C brands
NATIVE CONTENT Jul 28, 2023 6:52 PM
As the funding winter continues, Indian startups are increasingly focusing on ROI, say media planners
Kanchan Srivastava Jul 25, 2023 9:00 AM
e4m D2C Revolution Summit: At the D2C Leaders Roundtable, brand experts share their successful journeys
exchange4media Staff Aug 5, 2022 4:27 PM
At the e4m D2C Revolution Summit, a number of start-up founders came together to discuss the future of the D2C industry, the challenges and their individual strategies
exchange4media Staff Aug 5, 2022 8:17 AM
The brands were celebrated for setting new standards and outshining in the Indian D2C universe
exchange4media Staff Aug 4, 2022 9:35 PM
The summit brings India's most disruptive D2C brands and their top management under one roof to interact and share insights on their game-changing success stories
exchange4media Staff Aug 3, 2022 8:48 AM
The actor is now the face of the brand for its body wash and body scrub
exchange4media Staff Mar 22, 2022 11:20 AM
Industry experts opine that apart from Amazon, Flipkart and Snapdeal, the emergence of several D2C brands is driving the AdEx growth in India
Kanchan Srivastava Feb 28, 2022 8:44 AM
Prior to this, Singh was the Vice President of Marketing at Domino’s India
exchange4media Staff Feb 23, 2022 1:40 PM
Take a look at some of the top brands that chose the TV advertising way to market their products for the first time in 2021
Mansi Sharma Dec 16, 2021 9:01 AM
The association with the actor will help strengthen the positioning of the brand and increase consumer awareness about the concerns of climate change
exchange4media Staff Oct 6, 2021 4:55 PM
