Through in-content advertising, Dhara’s messaging has been subtly and intelligently embedded into storytelling moments on TV, within the content
Through in-content advertising, Dhara’s messaging has been subtly and intelligently embedded into storytelling moments on TV, within the content
Sindhu Gangadharan currently serves as Managing Director of SAP Labs India
Kriti Sanon, who has been announced as BIBA's brand ambassador, stars in the ad conceptualised and executed by Enormous Brands
A detailed dialogue with CCI is crucial to move ahead say legal experts who believe that the antitrust regulator may ask for more meaningful divestiture if it allows the combination to go ahead
Prior to this, Gigesh Gangadharan was the Head of Digital Marketing at Godrej Consumer Products
Our pick of the best ads between November 1 and 15
The #TareefonKaTyohar campaign is created by DDB Mudra
Guest Column: Dr Srinath Sridharan, Author, Policy Researcher & Corporate advisor, writes about why Gen Z is an important demographic for Facebook's survival
Guest Column: Dr. Srinath Sridharan, Author, Policy Researcher & Corporate Advisor, writes why the responsibility of upholding truth lies not only with journalists but also individuals & institutions
Previously, she worked with Prefect Relations as the Branch Director
At the e4m-Xaxis Programmatic Summit 2023, a panel of experts discussed the many possibilities of commerce media
On Children's Day 2022, we look back at some of the most beloved ad campaigns of India that celebrated childhood
The campaign is an extension of Dhara’s overall proposition - Zara Sa Badlaav
Prior to this, Gangadharan was with Sanofi as Digital Marketing & Media Head - Consumer Healthcare
Sreedharan will report to Atin Wahal, EVP & Head – North & East
Former Founder & CEO Sooraj Bhalla has decided to pursue other interests
Prior to joining Hashtag Orange, Iyer's last stint was with Publicis, where he worked as EVP and head of office
This is her second stint here after two years
Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities, writes why everyone -- from the brands to audience -- wins when advertising becomes progressive
The digital film takes the leap from Dhara’s latest brand proposition of ‘Zara Sa Badlaav’, with the essence of bringing a healthy positive change in one’s daily routine
He has moved on from Amazon
The film has been created by DDB Mudra Group, North
Sridharan was previously associated with Clarks as President South East Asia, Australia & New Zealand
Balasubramanian takes over from Murlidhar Gangadharan who was with the company for 20 years
This year, the jury was chaired by the esteemed former Justice H N Nagamohan Das – High Court of Karnataka
exchange4media speaks to Vasundhara Mudgil, Head of Communications, Spotify India, about her journey in the communications industry, views on inclusivity and more
The new campaign, introduced in 14 markets of the brand, entails two new TVCs and is spread across print, radio and digital mediums
Guest Column: Deven Dharamdasani, CEO of SVG Media, outlines key industry trends to watch out for in 2021
We bring you a roundup of the news that made headlines this past week
MDH launched its first television ad in 1984 featuring Mahashay Dharampal Gulati
He changed the way the spice industry is looked at, read a social media post by Badshah Masala
He reportedly suffered a cardiac arrest
Executed by Mixed Route Juice, the campaign is live on the brand's social media pages
Shenoy Muralidhara, Commercial & Country Director, Huntsman Advanced Materials (Araldite) takes us through the brand’s credo, its latest campaign, focus on digital media & more
The brand has launched the Desh Ki Dhara anthem created by Wavemaker and Radio Mirchi
The edible oil brand has roped in another famous name from the 90s -- Indian Ocean -- to recreate the original jingle
Over one million people have been reached with the brand's message
Deepa Sasidharan, Head-Corporate Communications India, Continental, talks about her journey in the industry, value gap and gender biases in the system and the crisis faced by the automotive industry
BIBA and its creative agency Brandmovers India created a series of 10-second videos to drive home a powerful message about gender equality
Publicis India will also roll out an ad campaign that will tap traditional avenues including print, outdoor and digital